To view brief history of organization and summary of contents
| Series 1 |
Automotive products and service. –– [ca. 1952–1974]. –– The series consists of television commercials advertising Imperial Esso dealers products and services. Commercials aired on Hockey Night in Canada which was sponsored by Imperial Oil. |
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Automotive products and service commercials. –– 1952–1961 |
| TV–1–1 |
Turk Marvelube. –– [ca. 1952–1953]. –– 60 seconds. –– Black and white. –– Animated television commercial advertising Esso Marvelube Heavy Duty Motor Oil, "available at your neighbourhood Imperial Esso Dealer where happy motoring begins".  View now. |
| TV–1–3 |
Prairie Pete. –– [ca. 1953–1954]. –– 60 seconds. –– Black and white. –– Animated television commercial in which the Esso oil drop man advertises new Esso and Esso Extra gasolines – the greatest gasolines ever sold in Canada. –– No dialogue. View now. |
| TV–1–4 |
New Marvelube. –– 1954. –– [ca. 3 minutes]. –– Artist George Feyer illustrates the arrival of new Esso Marvelube Motor Oil with engine protection that is tougher than steel. "Another good reason you can always look to Imperial for the best. " View now. |
| TV–1–5 |
Waltz. –– [ca. 1954–1955]. –– 60 seconds. –– Black and white. –– Animated television commercial advertising Esso products and service for happy motoring starting at the Esso sign. "Always look to Imperial for the best. " View now. |
| TV–1–6 |
Calypso. –– [ca. 1954–1955]. –– 60 seconds. – Black and white. –– Animated television commercial which advertises Esso car care service and products, with music by the Esso Steel Band from Trinidad. "Always look to Imperial for the best. " View now. |
| TV–1–2 |
Clean restrooms. –– [ca. 1955–1956]. –– 45 seconds. –– Black and white. –– Little girl with chocolate on her hands and face reads sign at Imperial Esso service station "our restrooms are clean". –– No dialogue. View now. |
| TV–1–29 |
Car check service. –– 1957. –– 30 seconds. –– Black and white. –– Animated pencil graphic advertising Esso's automatic car check service. View now. |
| TV–1–30 |
Car check service. –– 1957. –– 90 seconds. –– Black and white. –– Animated pencil graphic advertising Esso's automatic car check service. Murray Westgate's voice – "Always look to Imperial for the best. " View now. |
| TV–1–31 |
Car check service. –– 1957. –– 75 seconds. –– Black and white. –– Murray Westgate portrays an Esso service station dealer advertising Esso's automatic car check service. "Always look to Imperial for the best. " View now. |
| TV–1–32 |
Car check service. –– 1957 . –– 90 seconds. –– Black and white. –– Television commercial advertising Esso's new car check service – the modern way of keeping your car in top condition. Murray Westgate's voice – "Always look to Imperial for the best. " View now. |
| TV–2–1 |
Fort Henry. –– [ca. 1958–1960]. –– 90 seconds. –– Black and white. –– A family watching the guards at Fort Henry, Kingston, Ontario. They continue their trip in the car to the Happy Motoring Song. Imperial oil ship "Collingwood" is seen on the lake. View now. |
| TV–2–3 |
Calgary Roundup. –– [ca. 1958–1960]. –– 90 seconds. –– Black and white. –– Television commercial starts with scenes of cowboys rounding up cattle and hay being mown. Then the Happy Motoring Song begins and we see Dinny the dinosaur and a family visiting the Calgary Zoo. They continue their trip by car to Drumheller. View now. |
| TV–2–4 |
North Bay. –– [ca. 1958–1960]. –– 100 seconds. –– Black and white. –– Children are picked up to be taken to a hockey game, stopping first at an Esso service station. The Happy Motoring Song with an additional verse preceding it accompanies the commercial. View now. |
| TV–2–5 |
Halifax. –– [ca. 1958–1960]. –– 45 seconds. –– Black and white. –– Maritime scenes are shown on a drive to Halifax, including an ox pulling a cart. The Happy Motoring Song accompanies the commercial. View now. |
| TV–2–6 |
British Columbia. –– [ca. 1958–1960]. –– 90 seconds. –– Black and white. –– A mother picks up her children in the car and they stop at an Esso service station. They continue their drive seeing totem poles and stopping to pet a deer. The Happy Motoring Song with an additional verse preceding it accompanies the commercial. View now. |
| TV–2–7 |
Regina. –– [ca. 1958–1960]. –– 45 seconds. –– Black and white. –– A car is travelling through the prairies passing grain elevators and fields of stooks. It stops at an Esso service station. The Happy Motoring Song accompanies the commercial. View now. |
| TV–2–2 |
Saguenay. –– [ca. 1960–1961]. –– 90 seconds. –– Black and white. –– An elegant young couple is travelling up the Saguenay River, Quebec, on a steamboat ferry. After the ferry docks, they travel in their car to the Happy Motoring Song. This commercial won an award at the 1961 Television Commercials Festival. View now. |
| TV–1–9 |
Esso Extra. –– ca. [1960]. –– 90 seconds. –– Black and white. – Murray Westgate portrays an Esso service station dealer who asks a woman driver if she wants Esso Extra gasoline, but she only wants her windows cleaned. View now. |
| TV–1–8 |
Esso gasolines. –– [ca. 1960]. –– 120 seconds. –– Black and white. – Television commercial with Murray Westgate as an Esso dealer advertising that Esso and Esso Extra gasolines are made for cold weather driving because they contain a special ingredient that prevents carburetor icing. View now. |
| TV–1–10 |
Fall changeover. –– [ca. 1960]. –– 75 seconds. –– Black and white. –– Murray Westgate portrays an Esso service station dealer who advises that vehicles should have a maintenance check with winter coming on. A Volkswagon Beetle is on one of the hoists. View now. |
| Tv–1–13 |
Toy hockey game offer. –– 1960. –– 90 seconds. –– Black and white. –– Television commercial for NHL table–hockey game available at Imperial Esso service station dealers. CBC radio personality Alan McPhee is speaking to Doug Harvey, all–star defenseman for the Montreal Canadiens, and his son who are playing with the game. The hockey–game promotion was celebrating the 25th anniversary of Imperial Oil as sponsor of Hockey Night in Canada. View now. |
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Automotive products and service commercials. –– 1962–1969 |
| TV–1–7–1 |
Stop, shop and save for summer spectaculars. –– 1962. –– 120 seconds. –– Black and white. –– Television commercial advertising products which can be purchased at your neighbourhood Imperial Esso dealer using the Essomatic credit card. A couple looks at various items of merchandize including a cooler, carrying bag, garden hose and outdoor lamp. The husband is played by comic actor Billy Van. View now. |
| TV–1–7–2 |
Stop, shop and save for summer spectaculars. –– 1962. –– 120 seconds. –– Black and white. –– Television commercial advertising products which can be purchased at your neighbourhood Imperial Esso dealer using the Essomatic credit card. A couple looks at various items of merchandize including a fishing rod, Melmac dishes and an Esso motorized barbeque. The husband is played by comic actor Billy Van. View now. |
| TV–1–7–3 |
Stop, shop and save for summer spectaculars. –– 1962. –– 120 seconds. –– Black and white. –– Television commercial advertising products which can be purchased at your neighbourhood Imperial Esso dealer using the Essomatic credit card. A couple looks at various items of merchandize including bicycles, fishing rod, camping table, sleeping bag, thermos and camping cot. The husband is played by comic actor Billy Van. View now. |
| TV–1–7–4 |
Right with the times. –– 1962. –– 120 seconds. –– Black and white. – Televison commercial advertising the right products at the right price for your home, car and where it takes you at your Imperial Esso dealers. "Your Imperial Esso dealer is right with the times. " The husband is played by comic actor Billy Van. View now. |
| TV–1–7–5 |
Right with the times. –– 1962. –– 120 seconds. –– Black and white. –– Televison commercial advertising Atlas tires and home products available at your Imperial Esso dealers. "Your Imperial Esso dealer is right with the times. " The husband is played by comic actor Billy Van. View now. |
| TV–1–7–6 |
Right with the times. –– 1962. –– 120 seconds. –– Black and white. – Television commercial advertising Esso products and services when going on a trip including the Esso Safety Check service and Esso Touring Service. "Your Imperial Esso Dealer is right with the times. " The husband is played by comic actor Billy Van. View now. |
| TV–1–21 |
Lines and ovals. –– 1962. –– 60 seconds. –– Black and white. – Animated television commercial in which one character is tired from shopping too hard and the other character advises him he can do all of his shopping at his Esso dealer. "Esso dealers are right with the times. " View now. |
| TV–1–22 |
Two heads. –– 1962. –– 60 seconds. –– Black and white. –– Animated television commercial in which two heads, speaking with British accents, discuss how Esso dealers are ideal for the motoring shopper as they sell more than gas and oil. "Esso dealers are right with the times. " View now. |
| TV–1–18 |
Vision. –– 1962. –– 90 seconds. –– Black and white. –– Murray Westgate compares a 1919 headlamp with modern Atlas products which improve visibility such as Atlas Arctic wiper blades, solvent, ice remover and headlights. "Your Imperial Esso dealer is right with the times. " View now. |
| TV–1–20 |
Tires. –– 1962. –– 120 seconds. –– Black and white. –– Murray Westgate looks at old high–pressure tires and discusses modern Atlas tires, the Atlas tire plan and guarantee. "Your Imperial Esso dealer is right with the times. " View now. |
| TV–1–17 |
A woman's plight. –– 1962. –– 60 seconds. –– Black and white. –– Television commercial showing historical images of problems when driving in the past; and now – shows a modern woman with her children driving to the airport to pick up their father. "Your Imperial Esso dealer is right with the times. " View now. |
| TV–1–19 |
A family outing. –– 1962. –– 60 seconds. –– Black and white. –– A family goes for an outing in their car which uses products and services from their Imperial Esso dealer. "Your Imperial Esso dealer is right with the times. " View now. |
| TV–1–24 |
Place Ville Marie. –– 1964–1965. –– 90 seconds. –– Black and white. –– Imperial provides products and services for this nerve–centre of Canadian business. "More now, more in the future – more products and services for a growing Canada. –– Always look to Imperial for the best. " View now. |
| TV–1–23 |
Rogers Pass. –– 1964–1965. –– 90 seconds. –– Black and white. –– Television commercial showing scenes along the Rogers Pass section of the Trans Canada highway and advertising safety and service from your Imperial Esso dealers. "More now, more in the future – more products and services for a growing Canada. –– Always look to Imperial for the best. " View now. |
| TV–1–27 |
Newcastle 401 service centre. –– 1965. –– 90 seconds. –– Black and white. –– Scenes of new cloverleaf on 401 highway, Esso service centre and Voyageur restaurant advertising the new and modern look of Esso. Murray Westgate's voice – "More now, more in the future – always look to Imperial for the best. " View now. |
| TV–1–11 |
Travel on Trans Canada highway – Prairie section. – [ca. 1965]. –– 60 seconds. –– Black and white. –– Murray Westgate portrays an Esso dealer advertising Esso travel packs and free litter bags for use when travelling on the Trans Canada highway. "More now, more in the future from Imperial Oil. " View now. |
| TV–1–25 |
Mosport. –– 1965. –– 60 seconds. –– Black and white. –– Young people drive to Mosport to watch race cars. Happy motoring. Murray Westgate's voice – "Always look to Imperial for the best. " View now. |
| TV–1–26 |
Antiques. –– 1965. –– 60 seconds. –– Black and white. –– Family goes for a drive to shop for antiques. Happy motoring. Murray Westgate's voice – "Always look to Imperial for the best. " View now. |
| TV–1–28 |
More. –– 1965. –– 90 seconds. –– Black and white. –– Television commercial introducing new Esso all out quality. Psychedelic graphics. Murray Westgate's voice "Always look to Imperial for the best. View now. |
| TV–1–12 |
Gas value. – [ca. 1965]. – 90 seconds. –– Black and white. –– Murray Westgate explains that for every dollar you spend on gasoline, about 21 cents goes for taxes, some goes to the dealers and about half goes to Imperial Oil to purchase crude oil, for exploration and production, for refining and for research. View now. |
| TV–1–14 |
Hockey Night in Canada closing theme. –– [ca. 1965]. –– 100 seconds. –– Black and white. –– Closing music and night cityscape views for ending of Hockey Night in Canada. View now. |
| TV–1–15 |
Hockey Night in Canada final scores. –– [ca. 1965]. –– 120 seconds. –– Black and white. –– Foster Hewitt gives results of hockey game. View now. |
| TV–1–16 |
Murray Westgate after Hockey Night in Canada. –1965. –– 20 seconds. –– Black and white. –– Murray Westgate gives best wishes to Imperial Esso dealers in British Columbia for their up–coming dealer's conference. View now. |
| TV–2–25 |
Snowflakes. –– [1965]. –– 60 seconds. –– Black and white. –– Winter – forget it. Esso Extra warms up your tank. Cleaning power, octane power, firing power. View now. |
| TV–1–28 |
More. –– 1965. –– 90 seconds. –– Black and white. –– Television commercial introducing new Esso all out quality. Psychedelic graphics. Murray Westgate's voice "Always look to Imperial for the best. " View now. |
| TV–2–18–1 |
Watch. –– [1965]. –– 15 seconds. –– Black and white. –– Psychedelic graphics: Watch. March 13. More for you. Esso. View now. |
| TV–2–18–2 |
Look. –– [1965]. –– 15 seconds. –– Black and white. –– Psychedelic graphics: Look. More quality, service. Esso. View now. |
| TV–2–18–3 |
More now. –– [1965]. –– 10 seconds. –– Black and white. –– Psychedelic graphics: More now. New all–out quality. In both Esso gasolines. View now. |
| TV–2–18–5 |
Wow. –– [1965]. –– 15 seconds. –– Black and white. –– Psychedelic graphics: Wow. New all–out quality in both Esso gasolines. View now. |
| TV–2–19–1 |
Win. –– [1965]. –– 15 seconds. –– Black and white. –– Win a car. See your Esso dealer for entry forms. View now. |
| TV–2–19–2 |
Wow. –– [1965]. –– 15 seconds. –– Black and white. –– Wow. Win. Win. Entry forms at your Esso dealer. View now. |
| TV–2–19–3 |
Drive in. –– [1965]. –– 10 seconds. –– Black and whte. –– Drive in to the happy motoring sign. Fill in to win. View now. |
| TV–2–21 |
1965 Ford Mustangs. –– 1965. –– 90 seconds. –– Black and white. –– 1965 Ford Mustangs to be given away during Esso’s all–out quality celebration. Murray Westgate announces a winner and explains where to fill out an entry form. View now. |
| TV–2–20 |
All–out quality. –– [1965]. –– 90 seconds. –– Black and white. –– NHL hockey players skating towards viewer on an outdoor rink. All–out quality for Esso gasolines – for a new breed of action cars, for family cars, for every car in Canada. Murray Westgate's voice tells us that Imperial Oil is fulfilling its promise of more for you – more quality, more value at the sign of happy motoring. "Always look to Imperial for the best. " View now. |
| TV–2–11 |
Animated engine. –– [ca. 1965–1966]. –– 100 seconds. –– Black and white. –– Animated television commercial advertising preventive maintenance products for today's more complicated engines. View now. |
| TV–2–12 |
Animated motor oil. –– [ca. 1965–1966]. –– 15 seconds. –– Black and white. –– Animated television commercial explaining that for old or new cars, you'll find the right motor oil at your Esso dealer. View now. |
| TV–2–16 |
Sleeping tiger. –– [ca. 1965–1966]. –– 60 seconds. –– Black and white. –– Commercial opens on a cold winter morning. A tiger is sleeping in the garage while a couple is having breakfast in the house. The wife asks the husband why he doesn't have to leave early to start the car, and he replies that he doesn't have to because he has a tiger in his tank. Esso Extra gasoline has cleaning power, octane power and firing power. View now. |
| TV–2–8 |
Let's play tiger game. –– 1966. –– 120 seconds. –– Black and white. –– Television commercial explaining how to play the Tiger Game and the prizes to be won. Customers pick up a game card every time they put a tiger in their tank at an Esso service station. If three pictures match, player wins an RCA 21" portable colour TV, so they can watch their favourite programs in colour when colour TV comes to Canada. If they collect five cards which spell T I G E R, they are eligible to win a home entertainment centre which includes a colour TV. View now. |
| TV–2–9 |
Let's play tiger game. –– 1966. –– 90 seconds. –– Black and white. –– Television commercial explaining how to play the Tiger Game and the prizes to be won. View now. |
| TV–2–10 |
Let's play tiger game. –– 1966. –– 60 seconds. –– Black and white. –– Television commercial explaining how to play the Tiger Game and the prizes to be won. View now. |
| TV–2–22 |
Meet Harry. –– [ca. 1966–1967]. –– 60 seconds. –– Colour. –– Harry polishes his car to keep it looking nice but has problems with carburetor icing and stalling. Fix it by putting a tiger in your tank – Esso Extra Winter gasoline. View now. |
| TV–2–23 |
Meet Fred. –– [ca. 1966–1967]. –– 60 seconds. –– Colour. –– It's a hockey morning and Fred is late. His car won't start, then it stalls. A kid in the backseat tells his coach to put a tiger in your tank. Fred stops at an Esso service station for Esso Extra gasoline. View now. |
| TV–2–24 |
Meet Rick. –– [ca. 1966–1967]. –– 60 seconds. –– Colour. –– Rick is in his convertible with his girlfriend. The car won't start so she tells him it needs a tiger in the tank. Rick stops at an Esso services station for Esso Extra gasoline. View now. |
| TV–3–6 |
Power former. –– [ca. 1966–1967]. –– 90 seconds. –– Colour. –– Television commercial discusses the power former process which turns low energy gasoline molecules into tigers. Get extra energy in Esso Extra gasoline – put a tiger in your tank. "For happy motoring, drive in here." View now. |
| TV–3–7 |
Seasons change. –– [ca. 1966–1967]. –– 90 seconds. –– Colour. –– Television commercial advertising Esso Extra gasoline which contains an anti–stalling ingredient for damp weather. Commercial is accompanied by a new version of the Happy Motoring Song. Put a tiger in your tank with Esso Extra. "For happy motoring, drive in here. View now. |
| TV–3–2 |
Service. –– 1966–1967. –– 60 seconds. –– Colour. –– A person asks a man buying gas why he chose an Esso service station and prompts him with the letter "S". The man guesses sanitary, scientific research and sports as more and more station attendants come out to help him. He finally guesses service. Better service – just another service from Esso. View now. |
| TV–3–3 |
Close by. –– 1966–1967. –– 60 seconds. –– Colour. –– A person questions a truck driver stopped at a motel restaurant why he uses Esso gasoline. He answers that it is close by and gets into an Esso fuel delivery truck. Wherever you drive in Canada, Esso is close by – just another service from Esso. View now. |
| TV–3–4 |
Hockey. –– 1966–1967. –– 60 seconds. –– Colour. –– A person asks a man at a service station why he deals with Esso. He replies that he likes hockey and buys gas to show his appreciation for Esso's participation in the hockey telecasts. The hockey telecasts – just another service from Esso. View now. |
| TV–3–5 |
Beautiful pumps. –– 1966–1967. –– 70 seconds. –– Colour. –– A person asks a beautiful "Russian" woman why she came to an Esso service station. She replies that it is for the beautiful gasoline pumps. Esso is constantly re–designing and modernizing our stations – just another service from Esso. View now. |
| TV–2–14 |
Esso Car Care Clinics. –– [ca. 1966–1967]. –– 60 seconds. –– Black and white. –– Commercial introduces technicians at Esso Car Care Clinics who diagnose cars ailments electronically and scientifically for $8.95. "Just another service from Esso. " View now. |
| TV–3–16 |
Expo '67 (1). –– 1967. –– 60 seconds. –– Colour. –– Television commercial advertising travel plan service for people planning to drive to Montreal for Expo'67. Coloured graphics introduce the arrow symbol. View now. |
| TV–3–17 |
Expo '67 (2). –– 1967. –– 60 seconds. –– Colour. –– Television commercial advising people travelling to Expo '67 to keep the arrow in sight and drop into tourist information centres for maps and other information. View now. |
| TV–2–27 |
Trouble–free performance. –– [ca. 1968]. –– 60 seconds. –– Colour. –– Esso gasoline truck is delivering fuel to a service station. If you keep running with Esso Extra, you will have the extra mileage and power you need for trouble–free happy motoring. Shows difference between a dirty carburetor and a clean carburetor. View now. |
| TV–2–28 |
Dating, wedding, family. –– [ca. 1968]. –– 60 seconds. –– Colour. –– As time passes, keep running with Esso Extra for trouble–free happy motoring. Shows difference between a dirty carburetor and a clean carburetor. View now. |
| TV–2–29 |
Seasons. –– [ca. 1968]. –– 60 seconds. –– Colour. –– Through every season, if you keep running with Esso Extra, you'll have trouble–free happy motoring. Shows difference between a dirty carburetor and a clean carburetor. View now. |
| TV–3–14 |
Model cars. –– 1968. –– 60 seconds. –– Colour. –– Television commercial advertising Esso Uniflo motor oil which is "Warranty Approved" to protect your new car warranty. Warranty protection – that's something extra from Esso. View now. |
| TV–3–15 |
Warranty approved seal. –– 1968. –– 60 seconds. –– Colour. –– Television commercial featuring women wearing mini dresses showing a new line of Esso motor oils which protect a new car's warranty. Products demonstrated are Esso Uniflo, Esso Extra Multigrade and Esso Motor Oil. Warranty protection – that's something extra from Esso. View now. |
| TV–2–35 |
Uniflo. –– [ca. 1968]. –– 10 seconds. –– Black and white. –– Animated graphics for Esso Uniflo – it's warranty approved. View now. |
| TV–2–36 |
Something extra. –– [ca. 1968]. –– 10 seconds. –– Black and white. –– Animated graphics stating always something extra from Esso. View now. |
| TV–2–37 |
Power. –– [ca. 1968]. –– 10 seconds. –– Black and white. –– Animated graphics showing a giant man getting into a small car. Esso gives you the power you need – keep running with Esso Extra gasoline. View now. |
| TV–2–38 |
Everything. –– [ca. 1968]. –– 10 seconds. –– Black and white. –– Animated graphics announces everything for happy motoring only at Esso. View now. |
| Tv–2–39 |
Keep running. –– [ca. 1968]. –– 10 seconds. –– Black and white. –– Animated graphics say keep running with Esso Extra. View now. |
| TV–2–40 |
Warning bar. –– [ca. 1968]. –– 10 seconds. –– Black and white. –– Animated graphics state Atlas High Performance tires have a warning bar. That's really something from Esso. View now. |
| TV–2–41 |
Only Esso. –– [ca. 1968]. –– 10 seconds. –– Black and white. –– Animated graphics state that only Esso has everything you need for trouble–free happy motoring anywhere in Canada. View now. |
| TV–2–42 |
$18.88. –– [ca. 1968]. –– 15 seconds]. –– Black and white. –– Animated graphics for Atlas Grip–Safe tires at one price – $18.88. View now. |
| TV–2–46 |
$18.88 French. –– [ca. 1968]. –– 15 seconds]. –– Black and white. –– French version of TV–2–42. View now. |
| TV–2–43 |
Sale, sale, sale, sale. –– [ca. 1968]. –– 15 seconds]. –– Black and white. –– Atlas Grip–Safe tires. All sizes – one price $18.88. View now. |
| TV–3–1 |
Always. –– [ca. 1968]. –– 70 seconds. –– Black and white. –– Esso products and services. Always look to Imperial for the best – best for you, your car, home, farm and industry. View now. |
| TV–3–11 |
Embarrassing moment 1. –– 1968–1969. –– 60 seconds. –– Colour. –– Television commercial advertising new Esso Extra with engine cleaner which prevents engine–deposit build up as you drive for more miles of trouble–free driving. Embarrassing moments include a man's car which won't start in an underground parking garage; a man in a roadster which won't start at an intersection; and a couple whose car won't start in a mall parking lot. View now. |
| TV–3–12 |
Embarrassing moment 2. –– 1968–1969. –– 60 seconds. –– Colour. –– Television commercial advertising new Esso Extra with engine cleaner which prevents engine–deposit build up as you drive for more miles of trouble–free driving. Embarrassing moments include a pizza delivery truck which won't start; a woman stalled at an intersection; and a woman who goes to a service station and is shown engine–deposit build up. View now. |
| TV–3–13 |
Embarrassing moment 3. –– 1968–1969. –– 60 seconds. –– Colour. –– Television commercial advertising new Esso Extra with engine cleaner which prevents engine–deposit build up as you drive for more miles of trouble–free driving. Embarrassing moments include a dressed–up couple whose car won't start in their driveway; a man driving on the highway whose car quits; and a young couple going to the drive–in whose car stalls at the ticket booth. View now. |
| TV–3–22 |
Sneak preview. –– 1969. –– 30 seconds. –– Colour. –– A sneak preview of ad which will run later in the hockey game announcing the Atlas Grip–Safe tire sale – any size for one price of $21.88. View now. |
| TV–3–19 |
Atlas Grip–Safe tire sale. –– 1969. –– 60 seconds. –– Colour. –– Employees in Atlas tire warehouse explain the Atlas Grip–Safe tire sale – any size for one price $21.88. Commercial was broadcast during Hockey Night in Canada. View now. |
| TV–3–21 |
Atlas Mark Series tires. –– 1969. –– 90 seconds. –– Colour. –– Television commercial introduces a new concept in tire buying – the Atlas Mark series of tires. Atlas Mark 1: 15,000+ miles for $21.95; Atlas Mark II: 20,000+ miles for $24.95; Atlas Mark III: 25,000+ miles for $29.95; Atlas Mark IV: 35,000+ miles for $39.95; and Atlas Mark V radial tires: 50,000+ miles for $49.95. Your Esso dealer has the tires of tomorrow – today. View now. |
| TV–3–23 |
Atlas tire "railroad". –– 1969. –– 60 seconds. –– Colour. –– Television advertising the end of the line for Atlas Plycron tires – on sale at special clearance price of $28.66. View now. |
| TV–3–20 |
Atlas Red Brute battery. –– [ca. 1969]. –– 60 seconds. –– Colour. –– Television commercial begins with battery in a severe thunder and lightning storm illustrating power – raw brute power. You will get this kind of power from the Atlas Red Brute battery for trouble–free winter driving, available at your Imperial Esso dealer. View now. |
| TV–2–13 |
Atlas Weatherguard S. –– [ca. 1969]. –– 90 seconds. –– Colour. –– Man wearing snow shoes follows car tracks in deep snow. He reaches a car and examines the tires which are Atlas Weatherguard S. An Eskimo in the car says that Atlas Weatherguard S tires will take you anywhere. View now. |
| TV–2–46 |
Atlas winter snow tires. –– [ca. 1969]. –– 60 seconds. –– Colour. –– Two men are discussing the Atlas snow tire sale – Grip–safe for $19.98 and Weatherguard–S for $24.88. One of the men leaves driving a dogsled hooked up to a team of Atlas tires. View now. |
| TV–3–27 |
Stop! Start! –– [ca. 1969]. –– 60 seconds. –– Black and white. –– Television commercial advertising Atlas Weatherguard S tires for a sure, safe, smooth ride. Imperial guarantees Atlas knows the road. View now. |
| TV–3–28 |
Action! –– [ca. 1969]. –– 60 seconds. –– Black and white. –– Television commercial using hockey footage to advertise Atlas Mark II tires – tough and ready for action, keep you going through anything. Imperial guarantees Atlas knows the road. View now. |
| TV–3–51 |
Atlas tire swing. –– 1969. –– 60 seconds. –– Colour. –– Television commercial showing child named Billy Hoffman on a tire swing his father made from an Atlas tire bought more than four years ago and with more than 35,000 miles on it. You can buy Atlas tires using your Essomatic credit card – "something extra from Esso." View now. |
| TV–3–54 |
Auto suggestion. –– 1969. –– 60 seconds. –– Colour. –– Television commercial making an auto suggestion that you will forget all about batteries until one cold winter morning when you will remember you need an Altlas extra heavy–duty battery. Atlas batteries – "something extra from Esso." View now. |
| TV–3–52 |
Atlas high performance tire. –– 1969. –– 60 seconds. –– Colour. –– Television commercial showing tire factory where Atlas high performance tires are being made – the tires with improved safety, stability and quality, with a red line that shows you when to change your tires. Atlas high performance tires – a tire and a half. View now. |
| TV–3–8 |
Atlas tires at Imperial Esso dealers. –– [ca. 1969]. –– 90 seconds. –– Colour. –– Another extra at Esso is Atlas tires. Volume production means high quality a low prices. Commercial is accompanied by a new version of the Happy Motoring Song. View now. |
| TV–3–9 |
Tire and a half. –– 1969. –– 90 seconds. –– Colour. –– One of the biggest extras from Esso is your safety and safety is built into every Atlas High Performance tire. It has warning bars when it's time to replace the tire which is why they call it a "tire and a half". A new version of the Happy Motoring Song accompanies the commercial which ends by stating that only Esso has everything you need for trouble–free happy motoring. View now. |
| TV–3–10 |
Esso car clinic. –– [ca. 1969]. –– 90 seconds. –– Colour. –– Commercial advertises that there is always something extra from Esso to give you trouble–free happy motoring like a complete scientific diagnosis or safety check. A new version of the Happy Motoring Song accompanies the commercial. View now. |
| TV–3–48 |
Family at Esso car clinic. –– 1969. –– 60 seconds. –– Colour. –– Television commercial advertising Esso car clincs, where mechanics will diagnose your cars ailments and do a written report for $9.95 with an estimate for repairs. Protect your pocket book and your family – use the Esso car clinic for trouble–free happy motoring. View now. |
| TV–4–47 |
Animated Esso car clinic. –– [ca. 1969]. –– 60 seconds. –– Colour. –– Animated characters argue over what is wrong with a car. It's time to visit an Esso car clinic which will give you a complete report for one low price. View now. |
| TV–3–49 |
Highway of Atlas products. –– 1969. –– 60 seconds. –– Colour. –– Television commercial showing Atlas line of products down centre line of a highway, which are guaranteed by Imperial Oil. For the complete Atlas line and trouble–free happy motoring, drive in here – we're close by. View now. |
| TV–3–55 |
Atlas snow tire sale. –– [ca. 1969]. –– 60 seconds. –– Colour. –– Television commercial advertising sale of Atlas Winter Grip–Safe tires for $36.95 a pair and Atlas Weatherguard–S tires for $49.95 a pair. The choice is up to you – see your Esso dealer soon. View now. |
| TV–3–46 |
Esso ad team introduction. –– 1969. –– 90 seconds. –– Colour. –– Television commercial which introduces a man from Esso, a mechanic and an assistant who are there to tell us that Esso service stations aren't just gas stations – they sell auto parts and services. Better products, service and more value. "Now back to Hockey Night in Canada." View now. |
| TV–3–56 |
Atlas battery acid test. –– [ca. 1969]. –– 60 seconds. –– Colour. –– Television commercial advertising the "acid test" for batteries which are more than two years old. If your battery fails the test, you need a new Atlas battery. Esso dealers will give you a $5.00 certificate for your old battery when you purchase an Atlas battery. "And now let's go back to Hockey Night in Canada." View now. |
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Automotive products and service television commercials. –– 1970–1974 |
| TV–3–57 |
Tire Roundup 1. –– [1970]. –– 30 seconds. –– Colour. –– Television commercial advertising Atlas cushion air Mark II tires from $24.88. A cowboy is rounding up tires and telling you to mosey on down to your participating Esso dealers to pick up a couple of head. View now. |
| TV–3–58 |
Tire Roundup 2. –– [1970]. –– [ca. 10 seconds]. –– Colour. –– Television commercial advertising Atlas cushion air Mark II tires. A cowboy tells us they are selling of all of the stock, so mosey on down and look them over. View now. |
| TV–4–44 |
Atlas Mark IV belted tire. –– 1970. –– 60 seconds. –– Colour. –– Television commercial showing a line of cars with Atlas Mark IV tires – belted on the inside to laugh at rocks, holes, heat; with deep treads on the outside to last up to 40,000 miles. Here at Esso – one of the action tires. View now. |
| TV–4–45 |
Atlas Mark V radial tire. –– 1970. –– 60 seconds. –– Colour. –– The evolution of the wheel; the time – the present; the tire – the radial. The Atlas Mark V radial tire – six plies and 50,000 miles thick. Built to stay alive for a long, long, time. Built to give you a chance to do the same. Here at Esso – one of the action tires. View now. |
| TV–2–47 |
Performance 1. –– 1970. –– 60 seconds. –– Colour. –– Performance means different things to different drivers: hippies – good gas mileage; delivery driver – instant starting all–year round; racecar driver – powerful acceleration; beautiful woman – a quiet engine; business man – economy; antique car driver – sure–fire starting; older woman – longer engine life. Only Esso Extra has engine cleaner for better overall performance. Esso Extra – the performance gasoline. View now. |
| TV–2–48 |
Performance 2. –– 1970. –– 60 seconds. –– Colour. –– Performance means different things to different drivers. A number of men and women drivers say what it means to them – power to pass, smooth running, economy, longer engine life, smooth acceleration, trouble free, quick starting. Only Esso Extra has engine cleaner for better overall performance. Esso Extra – the performance gasoline. View now. |
| TV–3–35 |
Performance 3. –– [1970]. –– 90 seconds. –– Black and white. –– Performance means different things to different drivers. A number of men and women say what it means to them. Only Esso Extra has engine cleaner for better overall performance. Esso Extra – the performance gasoline. View now. |
| TV–4–7 |
Performance 4. –– 1970. –60 seconds. –– Colour. –– Performance means different things to different drivers: clean starting, climbing a hill with no engine knock, hippies – "like movement man, you know what I mean”, economy, no trouble, smooth acceleration, power in reserve, smooth idling engine and longer engine life. Only Esso Extra has engine cleaner. Esso Extra – the performance gasoline. View now. |
| TV–3–67 |
Away 1. –– 1970. –– 60 seconds. –– Colour. –– Television commercial advertising Esso Extra gasoline. The commercial features winter sports such as skiing, skating and snowmobiling and introduces a new song with the lyrics "it's a brand new world" – a world of performance with Esso Extra. View now. |
| TV–4–11 |
Away 2. –– 1970. –– 60 seconds. –– Colour. –– Television commercial advertising Esso and Esso Extra gasolines, both now with engine cleaner. The commercial features a couple driving and enjoying summer activities such as water–skiing, playing in lake and sailing to the song with lyrics "it's a brand new world.” View now. |
| TV–4–12 |
Away 3. –– 1970. –– 60 seconds. –– Colour. –– Television commercial advertising Esso and Esso Extra gasolines, both now with engine cleaner. –– The commercial features a family going camping with a puppy in the car. The song "it's a brand new world” accompanies the commercial. View now. |
| TV–4–13 |
Away 4. –– 1970. –– 60 seconds. –– Colour. –– Television commercial advertising Esso and Esso Extra gasolines, both now with engine cleaner. –– The commercial features a little girl who goes to a carnival with her parents. She sings the song "it's a brand new world.” View now. |
| TV–4–16 |
Laboratory 1. –– 1970. –– 60 seconds. –– Colour. –– Actor Conrad Bain portrays a scientist explaining how the engine cleaner works, now in both Esso regular and Esso Extra gasolines. View now. |
| TV–4–17 |
Laboratory 2. –– 1970. –– 60 seconds. –– Colour. –– Actor Conrad Bain portrays a scientist who tells us that engine cleaner additive is now being added to both Esso regular and Esso Extra gasolines – the performance gasolines. View now. |
| TV–4–21 |
Excuse me Miss? – [1970]. –– 10 seconds. –– Black and white. –– Animated television commercial in which man with a microphone asks a young woman what performance means to her. She tells him "smooth idling, baby.” View now. |
| TV–4–22 |
Excuse me Ma'am? – [1970]. –– 10 seconds. –– Black and white. –– Animated television commercial in which man with a microphone asks a woman with a dog what performance means to her. She tells him "power.” View now. |
| TV–4–23 |
Excuse me Sir? – [1970]. –– 10 seconds. –– Black and white. –– Animated television commercial in which man with a microphone asks a man what performance means to him. He tells him "economy, mile after mile.” View now. |
| TV–4–26 |
Senor. –– 1970. –– 10 seconds. –– Black and white. –– Animated television commercial in which a man with a microphone asks a matador if he knows that both Esso and Esso Extra have the engine cleaner. He replies that he needs Esso Extra for extra power. View now. |
| TV–4–27 |
Safari hat. –– 1970. –– 10 seconds. –– Black and white. –– Animated television commercial in which a man with a microphone asks a man wearing a safari hat if he knows that both Esso and Esso Extra have the engine cleaner. He replies that he needs Esso Extra for extra power. View now. |
| TV–4–30 |
NHL Power Players promotion 1. –– 1971. –– 60 seconds. –– Colour. –– Hockey journalist Scott Young is on the ice at a hockey arena and introduces a new promotion from Esso – NHL Power Players. Stamps of all of the players in the NHL can be collected from participating Esso dealers. Also available is a wallet for traders, an album for the stamps, and a super album which includes a history of the game in colour photographs. View now. |
| TV–4–31 |
NHL Power Players promotion 2. –– 1971. –– 60 seconds. –– Colour. –– Hockey journalist Scott Young walks down "memory lane” into the dressing room of the Toronto Maples Leafs to explain a new promotion from Esso – NHL Power Players. Stamps of all of the players in the NHL can be collected from participating Esso dealers. Also available is a wallet for traders, an album for the stamps, and a super album which includes a history of the game in colour photographs. View now. |
| TV–4–32 |
NHL Power Players promotion 3. –– 1971. –– 60 seconds. –– Colour. –– Hockey journalist Scott Young interviews Eddie "the Streak” Collins about the new promotion from Esso – NHL Power Players. Stamps of all of the players in the NHL can be collected from participating Esso dealers. Also available is a wallet for traders, an album for the stamps, and a super album which includes a history of the game in colour photographs. View now. |
| TV–4–33 |
NHL Power Players promotion 4. –– 1971. –– 30 seconds. –– Colour. –– Hockey journalist Scott Young is in the broadcast booth at a hockey arena and introduces a new promotion from Esso – NHL Power Players. Stamps of all of the players in the NHL can be collected from participating Esso dealers. Also available is a wallet for traders, an album for the stamps, and a super album which includes a history of the game in colour photographs. View now. |
| TV–4–40 |
Power Players promotion 5. –– 1971. –– 60 seconds. –– Colour. –– Television commercial focuses on boys collecting the power player stamps and putting them in albums. The super album features pictures and history of all 14 NHL teams. View now. |
| TV–4–41 |
Power Players promotion 6. –– 1971. –– 60 seconds. –– Colour. –– Television commercial shows boys in the car with their fathers at Esso service stations where they collect all 252 NHL Power Players stamps and can purchase the super–saver albums. View now. |
| TV–4–28 |
Esso 2000 for 1971 cars. –– 1971. –– 60 seconds. –– Colour. –– An Esso service station attendant is cleaning the windshield of Darren McGavin's car. He excuses himself to help a woman who has just driven up to the pumps. She asks him to fill it up, and he asks if she wants Esso 2000. She wants to know what it is and what it will cost. He explains that it is a new low–lead Esso performance gasoline especially formulated for 1971 cars which most dealers sell at the same price as Esso regular gasoline. Darren McGavin then states, "now that's performance!” View now. |
| TV–3–69 |
That's not performance 1. –– 1971. –– 60 seconds. –– Colour. –– Television commercial in which a business man, portrayed by actor Darren McGavin, walks by two cars which won't start and says "that's not performance.” He then gets into his own car, which starts right away, and says "now that's performance!” He stops at an Esso service station and asks the attendant for a fill up. Esso – the performance gasolines. View now. |
| TV–4–37 |
That's not performance 2. –– 1971. –– 60 seconds. –– Colour. –– Actor Darren McGavin is driving his car on the highway and passes two vehicles which have had to stop on the shoulder of the road. Each time he says "that's not performance.” He then passes a semi–trailer with no problem and says "now that's performance!” For the performance you want from your car, Esso and Esso Extra – the performance gasolines. View now. |
| TV–4–38 |
That's not performance 3. –1971. –– 60 seconds. –– Colour. –– Actor Darren McGavin is driving his car in the city. He sees a car stalled at an intersection, and a car with a sputtering engine pulls up beside him at a red light. Each time he says "that's not performance.” He then drives away with no problem and says "now that's performance!” View now. |
| TV–4–39 |
That's not performance 4. –– 1971. –– 60 seconds. –– Colour. –– Actor Darren McGavin is driving his car on the highway and sees a sign saying "next gas 123 miles. He passes two vehicles which have run out of gas on the shoulder of the road. Each time he says "that's not performance.” He then looks at his own gas gauge and says "now that's performance!” For the performance you want from your car, Esso and Esso Extra – the performance gasolines. View now. |
| TV–4–43 |
That's not performance 5. –1971. –– 60 seconds. –– Colour. –– Television commercial in which a business man, portrayed by actor William Windom, walks by two cars which won't start and says "that's not performance.” He then gets into his own car, which starts right away, and says "now that's performance!” He stops at an Esso service station and asks the attendant for a fill up. Esso – the performance gasolines. View now. |
| TV–5–3 |
Esso travel book of values. –– 1971. –– 10 seconds. –– Colour. –– Watch for the Esso travel book of values, coming soon to participating Esso dealers. View now. |
| TV–5–4 |
Atlas Mark IV tires. –– 1971. –– 60 seconds. –– Colour. –– A line of cars with Atlas Mark IV tires appears over the horizion. These tires are advertised as being mean, tough, belted and made to match any hot machine you can name with enough tread to go 40,000 miles or more. One of the Atlas action tires. "Whatever you drive, wherever you drive it, we've got the tires you need – Atlas tires from Esso." View now. |
| TV–5–5 |
Tire evolultion. –– 1971. –– 60 seconds. –– Colour. –– Television commercial advertising Atlas Mark V radial tires – 6 plies and 50,000 miles thick. Built to stay alive for a long, long time. Built to give you a chance to do the same. One of the Atlas action tires. "Whatever you drive, wherever you drive it, we've got the tires you need – Atlas tires from Esso." View now. |
| TV–5–6 |
Big Daddy tires. –– 1971. –– 60 seconds. –– Colour. –– Car with Big Daddy tires is driving a winding road. This is juxtaposed with racecars on race track. Big Daddy tires make tracks a mile wide for everyone else to follow. Big Daddy – dig it at Esso. "Wherever you drive, wherever you drive it, we've got the tires you need – Atlas tires from Esso." View now. |
| TV–5–7 |
Power Players 1. –– 1971. –– 60 seconds. –– Colour. –– Television commercial advertising a new hockey promotion at Esso service stations. Shows father with his young son at service station, collecting stamps with hockey players' pictures, an album to put them in and a trader wallet. This commercial was not aired because new government legislation and regulations concerning advertising directed at children. View now. |
| TV–5–8 |
Power Players 2. –– 1971. –– 60 seconds. –– Colour. –– Television commercial advertising a new hockey promotion at Esso service stations. Shows father with his young twin sons at service station, collecting stamps with hockey players' pictures, an album to put them in and a trader wallet. This commercial was not aired because new government legislation and regulations concerning advertising directed at children. View now. |
| TV–5–9 |
Power Players 3. –– 1971. –– 30 seconds. –– Colour. –– Television commercial advertising a new hockey promotion at Esso service stations – children collect stamps with hockey players' pictures, an album to put them in and a trader wallet. This commercial was not aired because new government legislation and regulations concerning advertising directed at children. View now. |
| TV–3–68 |
Ultra Marine outboard motor oil. –– [ca. 1971–1972]. –– 30 seconds. –– Colour. –– Television commercial advertising Esso Ultra Marine outboard motor oil – the action oil. The commercial shows white–water rafting. View now. |
| TV–5–10 |
Sno Trac 1. –– [ca. 1972]. –– 30 seconds. –– Colour. –– A man and his grandfather are driving snowmobiles which use Esso Sno Trac snowmobile engine oil. "Now that's performance!" View now. |
| TV–5–11 |
Sno Trac 2. –– [ca. 1972]. –– 30 seconds. –– Colour. –– A man shows his grandfather a vinyl wallet containing outdoor tips when you buy a case of Esso Sno Trac snowmobile engine oil. It even tells you how to build a lean–to. View now. |
| TV–5–26 |
For the fun of it 1. –– [ca. 1972]. –– 60 seconds. –– Colour. –– Television commercial for Esso Sno Trac and Esso Sno Trac Extra – snowmobile oils that keep you running "just for the fun of it." View now. |
| TV–5–27 |
For the fun of it 2. –– [ca. 1972]. –– 30 seconds. –– Colour. –– Television commercial for Esso Sno Trac Extra – snowmobile oil that keep you running "just for the fun of it." View now. |
| TV–5–12 |
Hockey pool 1. –– 1972. –– 60 seconds. –– Colour. –– Television commercial advertising a new hockey pool promotion at Esso service stations. Comic actor, Marty Feldman, shows what he would do if he won $10, $50, $1,000 or $1 worth of free gas. View now. |
| TV–5–13 |
Hockey pool 2. –– 1972. –– 60 seconds. –– Colour. –– Television commercial advertising a new hockey pool promotion at Esso service stations. Comic actor, Marty Feldman, shows what he would do if he won $10, $50, $1,000 or $1 worth of free gas. View now. |
| TV–5–14 |
Hockey pool 3. –– 1972. –– 30 seconds. –– Colour. –– Television commercial advertising a new hockey pool promotion at Esso service stations. Comic actor, Marty Feldman, shows what he would do if he won $10, $50, $1,000 or $1 worth of free gas. View now. |
| TV–5–15 |
Hockey pool 4. –– 1972. –30 seconds. –– Colour. –– Television commercial advertising a new hockey pool promotion at Esso service stations. Comic actor, Marty Feldman, shows what he would do if he won $10, $50, $1,000 or $1 worth of free gas. View now. |
| TV–5–1 |
Esso dealer hockey coach. –– 1972. –– 60 seconds. –– Colour. –– Televison commercial showing young boys playing hockey. One of the teams is coached by an Esso dealer. A voice states that "if you're at an Esso service station at 6:00 on a Saturday morning and the Esso dealer isn't there, try the hockey arena." View now. |
| TV–5–17 |
Big man. –– [ca. 1972]. –– 10 seconds. –– Colour. –– The question is asked "would you like to know a big man in the tire business?" A man then puts on his Esso dealer cap and the commercial states that you probably already know him. View now. |
| TV–5–18 |
Big way. –– [ca. 1972]. –– 60 seconds. –– Colour. –– Television commercial advertising that Esso is in the tire business in a big way. Shows warehouse full of the Atlas line – from compacts to the hottest tires. "You won't have to go very far to find them – you'll have to go a long way to beat them." View now. |
| TV–5–22 |
The great Atlas tire sale 1. –– [ca. 1972]. –– 30 seconds. –– Colour. –– A man at a bus stop is reading a newspaper. Another man reads over his shoulder and notices an ad for the great Atlas tire sale where you can save from $12 to $40 dollars on four tires. "You won't have to go far to find it, but you'll have to go a long way to beat it." View now. |
| TV–5–23 |
The great Atlas tire sale 1 (French version). –– [ca. 1972]. –– 30 seconds. –– Colour. –– A man at a bus stop is reading a newspaper. Another man reads over his shoulder and notices an ad for the great Atlas tire sale where you can save from $12 to $40 dollars on four tires. "You won't have to go far to find it, but you'll have to go a long way to beat it." View now. |
| TV–5–24 |
The great Atlas tire sale 2. –– [ca. 1972]. –– 30 seconds. –– Colour. –– Mildred tells Betty about a sale she saw advertised in the newspaper – the great Atlas tire sale at the Esso station around the corner. "You won't have to go far to find it, but you'll have to go a long way to beat it." View now. |
| TV–5–25 |
The great Atlas tire sale 2 (French version). –– [ca. 1972]. –– 30 seconds. –– Colour. –– Mildred tells Betty about a sale she saw advertised in the newspaper – the great Atlas tire sale at the Esso station around the corner. "You won't have to go far to find it, but you'll have to go a long way to beat it." View now. |
| TV–5–33 |
Tire Buyer's Guide 1. –– [ca. 1972]. –– 10 seconds. –– Colour. –– Everything you always wanted to know about tires, but were afraid to ask. The Tire Buyer's Guide from Esso – yours for the asking. View now. |
| TV–5–40 |
Tire Buyer's Guide 2. –– 1972. –– 60 seconds. –– Colour. –– If you've got questions, the Esso Tire Buyer's Guide has the answers. Esso also has the tires you need – Atlas tires. The Esso Tire Buyer's Guide – "you won't have to go a long way to find it, but you'll have to go a long way to beat it." View now. |
| TV–5–41 |
Free gas coupons 1. –– 1972. –– 30 seconds. –– Colour. –– A woman tells us that her husband bought two new Atlas tires and received coupons for 20 gallons of free gas. She also says that if he bought five new tires, he would receive 50 gallons of free gas. View now. |
| TV–5–42 |
Free gas coupons 2. –– 1972. –– 10 seconds. –– Colour. View now. |
| TV–5–43 |
Free gas coupons 3. –– 1972. –– 10 seconds. –– Colour. –– A pump topper advertises "up to 50 gallons free wherever you see this sign." View now. |
| TV–5–28 |
Electronic quality control. –[ca. 1972]. –– 60 seconds. –– Black and white. –– Television personality Bill Guest discusses a new free service at Imperial Centre Car Clinics. View now. |
| TV–5–29 |
No guess work car repairs. –– [ca. 1972]. –– 60 seconds. –– Black and white. Television personality Bill Guest discusses electronic equipment to diagnose car problems and ensure quality control. View now. |
| TV–5–30 |
Down to earth. –– [ca. 1972]. –– 60 seconds. –– Black and white. –– Television personality Bill Guest discusses diagnostic service for $9.95. View now. |
| TV–5–2 |
Parking meter. –– 1972–1973. –– 60 seconds. –– Colour. –– Television commercial showing several people using an Esso credit card including a family eating at a Voyageur restaurant, a woman paying a tow truck driver, and the father of the bride giving his son–in–law a credit card. A man doesn't have coin for a parking meter and a voice states that "there are still some things you can't do with your Esso credit card, but we're working on it." View now. |
| TV–5–34 |
Jim F. Beecham (and son). –– [ca. 1972–1973]. –– 60 seconds. –– Colour. –– A man taking his pregnant wife to the hospital during a snowstorm stops to help a driver stuck in the snow. We later see the man and his wife arriving at the hospital and the narrator says "introducing one of the seven thousand Esso dealers – Jim F. Beecham (and son)." View now. |
| TV–5–35 |
Mother. –– 1972–1973. –– 30 seconds. –– Colour. –– An Esso dealer arrives home late for dinner. His mother asks if he is staying home this evening because she has told his Uncle Harry he would fix his car. As we see him fixing the car, his mother says "he's a really good boy." View now. |
| TV–5–36 |
Antique cars. –– 1972–1973. –– 60 seconds. –– Colour. –– A parade of antique cars is on the highway. One of them breaks down and and two Esso dealers, also in an antique car, stop to help. The narrator says, "sometimes it looks easy to be an Esso dealer – all it takes is a little bit of ingenuity and a lifetime of experience." View now. |
| TV–5–37 |
Rock star. –– 1972–1973. –– 60 seconds. –– Colour. –– A good–looking young man in a convertible pulls into an Esso service station. A crowd of young girls spot him and climb all over the car to get his autograph. The service station attendant notices his tire is low, but cannot get the star's attention. He sends him a note through the crowd saying "your tire is soft" which comes back to him signed "Love, Lance". View now. |
| TV–5–38 |
Windshield. –– 1972–1973. –– 30 seconds. –– Colour. –– An Esso dealer is busy washing the windshield of a window cleaner's truck. View now. |
| TV–5–19 |
Motorcycle. –– [ca. 1973]. –– 10 seconds. –– Colour. –– An Esso dealer cleans the visor on a motorcycle rider's helmet. "At Esso, performance means doing a little extra." View now. |
| TV–5–20 |
Sneeze. –– [ca. 1973]. –– 10 seconds. –– Colour. –– An Esso dealer holds his finger under a boy's nose when he sneezes while the dealer is helping his mother. "At Esso, performance means doing a little extra." View now. |
| TV–5–21 |
Flowers. –– [ca. 1973–1974]. –– 10 seconds. –– Colour. –– An Esso dealer waters the flowers in the back of a pick–up truck. "At Esso, performance means doing a little extra." View now. |
| TV–5–16 |
Thompson River, British Columbia. –– [ca. 1973–1974]. –– 60 seconds. –– Colour. –– Whitewater rafting on the Thompson River is shown in this television commercial for Esso Ultramarine outboard motor oil. Pick up yours at Esso service stations and marinas. View now. |
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| Series 2 |
Home products. –– Under development. |
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| Series 3 |
Home comfort. –– Under development. |
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| Series 4 |
Agent support. –– Under development. |
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indicates that the series includes digitized commercials, which may be viewed online.
