Scanned Document

Archive Finding Aids

Here are detailed file–by–file descriptions of the contents of specific fonds and/or links to scanned documents.

Murray Westgate in television commercial
Murray Westgate in television commercial

Imperial Oil Television Commercials

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Table of Contents

indicates that the series includes digitized commercials, which may be viewed online.

Series 1 Scanned Document Automotive products and service. –– 1952–1998. - 350 television commercials
Series 2 Scanned Document Home products. -- 1980. -- 1 television commercial
Series 3 Scanned Document Home comfort. -- 1961-1989. -- 20 television commercials
Series 4 Scanned Document Farm Agent support. -- 1963-1990. -- 61 television commercials
Series 5 Scanned Document Institutional advertisements. -- 1962-1994. -- 95 television commercials

Inventory

Series 1 Automotive products and service. –– [ca. 1952–1998]. -- 350 television commercials. –– The series consists of television commercials advertising Imperial Esso dealers products and services. Some commercials aired on Hockey Night in Canada which was sponsored by Imperial Oil.
  Automotive products and service commercials. –– 1952–1961
TV–1–1 Turk Marvelube. –– [ca. 1952–1953]. –– 60 seconds. –– Black and white. –– Animated television commercial advertising Esso Marvelube Heavy Duty Motor Oil, "available at your neighbourhood Imperial Esso Dealer where happy motoring begins". Scanned Document View now.
TV–1–3 Prairie Pete. –– [ca. 1953–1954]. –– 60 seconds. –– Black and white. –– Animated television commercial in which the Esso oil drop man advertises new Esso and Esso Extra gasolines – the greatest gasolines ever sold in Canada. –– No dialogue. Scanned Document View now.
TV–1–4 New Marvelube. –– 1954. –– [ca. 3 minutes]. –– Artist George Feyer illustrates the arrival of new Esso Marvelube Motor Oil with engine protection that is tougher than steel. "Another good reason you can always look to Imperial for the best. " Scanned Document View now.
TV–1–5 Waltz. –– [ca. 1954–1955]. –– 60 seconds. –– Black and white. –– Animated television commercial advertising Esso products and service for happy motoring starting at the Esso sign. "Always look to Imperial for the best. " Scanned Document View now.
TV–1–6 Calypso. –– [ca. 1954–1955]. –– 60 seconds. – Black and white. –– Animated television commercial which advertises Esso car care service and products, with music by the Esso Steel Band from Trinidad. "Always look to Imperial for the best. " Scanned Document View now.
TV–1–2 Clean restrooms. –– [ca. 1955–1956]. –– 45 seconds. –– Black and white. –– Little girl with chocolate on her hands and face reads sign at Imperial Esso service station "our restrooms are clean". –– No dialogue. Scanned Document View now.
TV–1–29 Car check service. –– 1957. –– 30 seconds. –– Black and white. –– Animated pencil graphic advertising Esso's automatic car check service. Scanned Document View now.
TV–1–30 Car check service. –– 1957. –– 90 seconds. –– Black and white. –– Animated pencil graphic advertising Esso's automatic car check service. Murray Westgate's voice – "Always look to Imperial for the best. " Scanned Document View now.
TV–1–31 Car check service. –– 1957. –– 75 seconds. –– Black and white. –– Murray Westgate portrays an Esso service station dealer advertising Esso's automatic car check service. "Always look to Imperial for the best. " Scanned Document View now.
TV–1–32 Car check service. –– 1957 . –– 90 seconds. –– Black and white. –– Television commercial advertising Esso's new car check service – the modern way of keeping your car in top condition. Murray Westgate's voice – "Always look to Imperial for the best. " Scanned Document View now.
TV–2–1 Fort Henry. –– [ca. 1958–1960]. –– 90 seconds. –– Black and white. –– A family watching the guards at  Fort Henry,  Kingston, Ontario. They continue their trip in the car to the Happy Motoring Song. Imperial oil ship "Collingwood" is seen on the lake. Scanned Document View now.
TV–2–3 Calgary Roundup. –– [ca. 1958–1960]. –– 90 seconds. –– Black and white. –– Television commercial starts with scenes of cowboys rounding up cattle and hay being mown. Then the Happy Motoring Song begins and we see Dinny the dinosaur and a family visiting the Calgary Zoo. They continue their trip by car to Drumheller. Scanned Document View now.
TV–2–4 North Bay. –– [ca. 1958–1960]. –– 100 seconds. –– Black and white. –– Children are picked up to be taken to a hockey game, stopping first at an Esso service station. The Happy Motoring Song with an additional verse preceding it accompanies the commercial. Scanned Document View now.
TV–2–5 Halifax. –– [ca. 1958–1960]. –– 45 seconds. –– Black and white. –– Maritime scenes are shown on a drive to Halifax, including an ox pulling a cart. The Happy Motoring Song accompanies the commercial. Scanned Document View now.
TV–2–6 British Columbia. –– [ca. 1958–1960]. –– 90 seconds. –– Black and white. –– A mother picks up her children in the car and they stop at an Esso service station. They continue their drive seeing totem poles and stopping to pet a deer. The Happy Motoring Song with an additional verse preceding it accompanies the commercial. Scanned Document View now.
TV–2–7 Regina. –– [ca. 1958–1960]. –– 45 seconds. –– Black and white. –– A car is travelling through the prairies passing grain elevators and  fields of stooks. It stops at an Esso service station. The Happy Motoring Song accompanies the commercial. Scanned Document View now.
TV–2–2 Saguenay. –– [ca. 1960–1961]. –– 90 seconds. –– Black and white. –– An elegant young couple is travelling up the Saguenay River, Quebec, on a steamboat ferry. After the ferry docks, they travel in their car to the Happy Motoring Song. This commercial won an award at the 1961 Television Commercials Festival. Scanned Document View now.
TV–1–9 Esso Extra. –– ca. [1960]. –– 90 seconds. –– Black and white. – Murray Westgate portrays an Esso service station dealer who asks a woman driver if she wants Esso Extra gasoline, but she only wants her windows cleaned. Scanned Document View now.
TV–1–8 Esso gasolines. –– [ca. 1960]. –– 120 seconds. –– Black and white. – Television commercial with Murray Westgate as an Esso dealer advertising that Esso and Esso Extra gasolines are made for cold weather driving because they contain a special ingredient that prevents carburetor icing. Scanned Document View now.
TV–1–10 Fall changeover. –– [ca. 1960]. –– 75 seconds. –– Black and white. –– Murray Westgate portrays an Esso service station dealer who advises that vehicles should have a maintenance check with winter coming on. A Volkswagon Beetle is on one of the hoists. Scanned Document View now.
TV–1–13 Toy hockey game offer. –– 1960. –– 90 seconds. –– Black and white. –– Television commercial for NHL table–hockey game available at Imperial Esso service station dealers. CBC radio personality Alan McPhee is speaking to Doug Harvey, all–star defenseman for the Montreal Canadiens, and his son who are playing with the game. The hockey–game promotion was celebrating the 25th anniversary of Imperial Oil as sponsor of Hockey Night in Canada. Scanned Document View now.
TV-8-8 Kodak "Flash Fun" camera offer (French version). -- 1961. -- 75 seconds. -- Black and white. -- Television commercial advertising camera promotion for purchase cost of $4.00 at Esso service stations. Scanned Document View now.
  Automotive products and service commercials. –– 1962–1969
TV–1–7–1 Stop, shop and save for summer spectaculars. –– 1962. –– 120 seconds. –– Black and white. –– Television commercial advertising products which can be purchased at your neighbourhood Imperial Esso dealer using the Essomatic credit card. A couple looks at various items of merchandize including a cooler, carrying bag, garden hose and outdoor lamp. The husband is played by comic actor Billy Van. Scanned Document View now.
TV–1–7–2 Stop, shop and save for summer spectaculars. –– 1962. –– 120 seconds. –– Black and white. –– Television commercial advertising products which can be purchased at your neighbourhood Imperial Esso dealer using the Essomatic credit card. A couple looks at various items of merchandize including a fishing rod, Melmac dishes and an Esso motorized barbeque. The husband is played by comic actor Billy Van. Scanned Document View now.
TV–1–7–3 Stop, shop and save for summer spectaculars. –– 1962. –– 120 seconds. –– Black and white. –– Television commercial advertising products which can be purchased at your neighbourhood Imperial Esso dealer using the Essomatic credit card. A couple looks at various items of merchandize including bicycles, fishing rod, camping table, sleeping bag, thermos and camping cot. The husband is played by comic actor Billy Van. Scanned Document View now.
TV–1–7–4 Right with the times. –– 1962. –– 120 seconds. –– Black and white. – Televison commercial advertising the right products at the right price for your home, car and where it takes you at your Imperial Esso dealers. "Your Imperial Esso dealer is right with the times. " The husband is played by comic actor Billy Van. Scanned Document View now.
TV–1–7–5 Right with the times. –– 1962. –– 120 seconds. –– Black and white. –– Televison commercial advertising Atlas tires and home products available at your Imperial Esso dealers. "Your Imperial Esso dealer is right with the times. " The husband is played by comic actor Billy Van. Scanned Document View now.
TV–1–7–6 Right with the times. –– 1962. –– 120 seconds. –– Black and white. – Television commercial advertising Esso products and services when going on a trip including the Esso Safety Check service and Esso Touring Service. "Your Imperial Esso Dealer is right with the times. " The husband is played by comic actor Billy Van. Scanned Document View now.
TV–1–21 Lines and ovals. –– 1962. –– 60 seconds. –– Black and white. – Animated television commercial in which one character is tired from shopping too hard and the other character advises him he can do all of his shopping at his Esso dealer. "Esso dealers are right with the times. " Scanned Document View now.
TV–1–22 Two heads. –– 1962. –– 60 seconds. –– Black and white. –– Animated television commercial in which two heads, speaking with British accents, discuss how Esso dealers are ideal for the motoring shopper as they sell more than gas and oil. "Esso dealers are right with the times. " Scanned Document View now.
TV–1–18 Vision. –– 1962. –– 90 seconds. –– Black and white. –– Murray Westgate compares a 1919 headlamp with modern Atlas products which improve visibility such as Atlas Arctic wiper blades, solvent, ice remover and headlights. "Your Imperial Esso dealer is right with the times. " Scanned Document View now.
TV–1–20 Tires. –– 1962. –– 120 seconds. –– Black and white. –– Murray Westgate looks at old high–pressure tires and discusses modern Atlas tires, the Atlas tire plan and guarantee. "Your Imperial Esso dealer is right with the times. " Scanned Document View now.
TV–1–17 A woman's plight. –– 1962. –– 60 seconds. –– Black and white. –– Television commercial showing historical images of problems when driving in the past; and now – shows a modern woman with her children driving to the airport to pick up their father. "Your Imperial Esso dealer is right with the times. " Scanned Document View now.
TV–1–19 A family outing. –– 1962. –– 60 seconds. –– Black and white. –– A family goes for an outing in their car which uses products and services from their Imperial Esso dealer. "Your Imperial Esso dealer is right with the times. " Scanned Document View now.
TV-1-14 Hockey Night in Canada closing theme. –– [ca. 1963]. –– 100 seconds. –– Black and white. –– Closing music and night cityscape views for ending of Hockey Night in Canada. Scanned Document View now.
TV-1-15 Hockey Night in Canada final scores. –– 1963. –– 120 seconds. –– Black and white. –– Foster Hewitt gives results of hockey game. Scanned Document View now.
TV-1-16 Murray Westgate after Hockey Night in Canada. –[ca. 1963]. –– 20 seconds. –– Black and white. –– Murray Westgate gives best wishes to Imperial Esso dealers in British Columbia for their up–coming dealer's conference. Scanned Document View now.
TV–1–24 Place Ville Marie. –– 1964–1965. –– 90 seconds. –– Black and white. –– Imperial provides products and services for this nerve–centre of Canadian business. "More now, more in the future – more products and services for a growing Canada. –– Always look to Imperial for the best. " Scanned Document View now.
TV–1–23 Rogers Pass. –– 1964–1965. –– 90 seconds. –– Black and white. –– Television commercial showing scenes along the Rogers Pass section of the Trans Canada highway and advertising safety and service from your Imperial Esso dealers. "More now, more in the future – more products and services for a growing Canada. –– Always look to Imperial for the best. " Scanned Document View now.
TV–1–27 Newcastle 401 service centre. –– 1965. –– 90 seconds. –– Black and white. –– Scenes of new cloverleaf on 401 highway, Esso service centre and Voyageur restaurant advertising the new and modern look of Esso. Murray Westgate's voice – "More now, more in the future – always look to Imperial for the best. " Scanned DocumentView now.
TV–1–11 Travel on Trans Canada highway – Prairie section. – [ca. 1965]. –– 60 seconds. –– Black and white. –– Murray Westgate portrays an Esso dealer advertising Esso travel packs and free litter bags for use when travelling on the Trans Canada highway. "More now, more in the future from Imperial Oil. " Scanned Document View now.
TV–1–25 Mosport. –– 1965. –– 60 seconds. –– Black and white. –– Young people drive to Mosport to watch race cars. Happy motoring. Murray Westgate's voice – "Always look to Imperial for the best. " Scanned Document View now.
TV–1–26 Antiques. –– 1965. –– 60 seconds. –– Black and white. –– Family goes for a drive to shop for antiques. Happy motoring. Murray Westgate's voice – "Always look to Imperial for the best. " Scanned Document View now.
TV–1–28 More. –– 1965. –– 90 seconds. –– Black and white. –– Television commercial introducing new Esso all out quality. Psychedelic graphics. Murray Westgate's voice "Always look to Imperial for the best. Scanned Document View now.
TV–1–12 Gas value. – [ca. 1965]. – 90 seconds. –– Black and white. –– Murray Westgate explains that for every dollar you spend on gasoline, about 21 cents goes for taxes, some goes to the dealers and about half goes to Imperial Oil to purchase crude oil, for exploration and production, for refining and for research. Scanned Document View now.
TV–1–28 More. –– 1965. –– 90 seconds. –– Black and white. –– Television commercial introducing new Esso all out quality. Psychedelic graphics. Murray Westgate's voice "Always look to Imperial for the best. " Scanned Document View now.
TV–2–18–1 Watch. –– [1965]. –– 15 seconds. –– Black and white. –– Psychedelic graphics:  Watch. March 13. More for you. Esso. Scanned Document View now.
TV–2–18–2 Look. –– [1965]. –– 15 seconds. –– Black and white. –– Psychedelic graphics:  Look. More quality, service. Esso. Scanned Document View now.
TV–2–18–3 More now. –– [1965]. –– 10 seconds. –– Black and white. –– Psychedelic graphics:    More now. New all–out quality. In both Esso gasolines. Scanned Document View now.
TV–2–18–5 Wow. –– [1965]. –– 15 seconds. –– Black and white. –– Psychedelic graphics:    Wow. New all–out quality in both Esso gasolines. Scanned Document View now.
TV–2–19–1 Win. –– [1965]. –– 15 seconds. –– Black and white. –– Win a car. See your Esso dealer for entry forms. Scanned Document View now.
TV–2–19–2 Wow. –– [1965]. –– 15 seconds. –– Black and white. –– Wow. Win. Win. Entry forms at your Esso dealer. Scanned Document View now.
TV–2–19–3 Drive in. –– [1965]. –– 10 seconds. –– Black and whte. –– Drive in to the happy motoring sign. Fill in to win. Scanned Document View now.
TV–2–21 1965 Ford Mustangs. –– 1965. –– 90 seconds. –– Black and white. –– 1965 Ford Mustangs to be given away during Esso’s all–out quality celebration. Murray Westgate announces a winner and explains where to fill out an entry form. Scanned Document View now.
TV–2–20 All–out quality. –– [1965]. –– 90 seconds. –– Black and white. –– NHL hockey players skating towards viewer on an outdoor rink. All–out quality for Esso gasolines – for a new breed of action cars, for family cars, for every car in Canada. Murray Westgate's voice tells us that Imperial Oil is fulfilling its promise of more for you – more quality, more value at the sign of happy motoring. "Always look to Imperial for the best. " Scanned Document View now.
TV–2–11 Animated engine. –– [ca. 1965–1966]. –– 100 seconds. –– Black and white. –– Animated television commercial advertising preventive maintenance products for today's more complicated engines. Scanned Document View now.
TV–2–12 Animated motor oil. –– [ca. 1965–1966]. –– 15 seconds. –– Black and white. –– Animated television commercial explaining that for old or new cars, you'll find the right motor oil at your Esso dealer. Scanned Document View now.
TV-2-25 Snowflakes. –– [1965-1966]. –– 60 seconds. –– Black and white. –– Winter – forget it. Esso Extra warms up your tank. Cleaning power, octane power, firing power. Scanned Document View now.
TV–2–16 Sleeping tiger. –– [ca. 1965–1966]. –– 60 seconds. –– Black and white. –– Commercial opens on  a cold winter morning. A tiger is sleeping in the garage while a couple is having breakfast in the house. The wife asks the husband why he doesn't have to leave early to start the car, and he replies that he doesn't have to because he has a tiger in his tank. Esso Extra gasoline has cleaning power, octane power and firing power. Scanned Document View now.
TV–2–8 Let's play tiger game. –– 1966. –– 120 seconds. –– Black and white. –– Television commercial explaining how to play the Tiger Game and the prizes to be won. Customers pick up a game card every time they put a tiger in their tank at an Esso service station. If three pictures match, player wins an RCA 21" portable colour TV, so they can watch their favourite programs in colour when colour TV comes to Canada. If they collect five cards which spell T I G E R, they are eligible to win a home entertainment centre which includes a colour TV. Scanned Document View now.
TV–2–9 Let's play tiger game. –– 1966. –– 90 seconds. –– Black and white. –– Television commercial explaining how to play the Tiger Game and the prizes to be won. Scanned Document View now.
TV–2–10 Let's play tiger game. –– 1966. –– 60 seconds. –– Black and white. –– Television commercial explaining how to play the Tiger Game and the prizes to be won. Scanned Document View now.
TV–2–22 Meet Harry. –– [ca. 1966–1967]. –– 60 seconds. –– Colour. –– Harry polishes his car to keep it looking nice but has problems with carburetor icing and stalling. Fix it by putting a tiger in your tank – Esso Extra Winter gasoline. Scanned Document View now.
TV–2–23 Meet Fred. –– [ca. 1966–1967]. –– 60 seconds. –– Colour. –– It's a hockey morning and Fred is late. His car won't start, then it stalls. A kid in the backseat tells his coach to put a tiger in your tank. Fred stops at an Esso service station for Esso Extra gasoline. Scanned Document View now.
TV–2–24 Meet Rick. –– [ca. 1966–1967]. –– 60 seconds. –– Colour. –– Rick is in his convertible with his girlfriend. The car won't start so she tells him it needs a tiger in the tank. Rick stops at an Esso services station for Esso Extra gasoline. Scanned Document View now.
TV–3–6 Power former. –– [ca. 1966–1967]. –– 90 seconds. –– Colour. –– Television commercial discusses the power former process which turns low energy gasoline molecules into tigers. Get extra energy in Esso Extra gasoline – put a tiger in your tank. "For happy motoring, drive in here." Scanned Document View now.
TV–3–7 Seasons change. –– [ca. 1966–1967]. –– 90 seconds. –– Colour. –– Television commercial advertising Esso Extra gasoline which contains an anti–stalling ingredient for damp weather. Commercial is accompanied by a new version of the Happy Motoring Song. Put a tiger in your tank with Esso Extra. "For happy motoring, drive in here. Scanned Document View now.
TV–3–2 Service. –– 1966–1967. –– 60 seconds. –– Colour. –– A person asks a man buying gas why he chose an Esso service station and prompts him with the letter "S". The man guesses sanitary, scientific research and sports as more and more station attendants come out to help him. He finally guesses service. Better service – just another service from Esso. Scanned Document View now.
TV–3–3 Close by. –– 1966–1967. –– 60 seconds. –– Colour. –– A person questions a truck driver stopped at a motel restaurant why he uses Esso gasoline. He answers that it is close by and gets into an Esso fuel delivery truck. Wherever you drive in Canada, Esso is close by – just another service from Esso. Scanned Document View now.
TV–3–4 Hockey. –– 1966–1967. –– 60 seconds. –– Colour. –– A person asks a man at a service station why he deals with Esso. He replies that he likes hockey and buys gas to show his appreciation for Esso's participation in the hockey telecasts. The hockey telecasts – just another service from Esso. Scanned Document View now.
TV–3–5 Beautiful pumps. –– 1966–1967. –– 70 seconds. –– Colour. –– A person asks a beautiful "Russian" woman why she came to an Esso service station. She replies that it is for the beautiful gasoline pumps. Esso is constantly re–designing and modernizing our stations – just another service from Esso. Scanned Document View now.
TV–2–14 Esso Car Care Clinics. –– [ca. 1966–1967]. –– 60 seconds. –– Black and white. –– Commercial introduces technicians at Esso Car Care Clinics who diagnose cars ailments electronically and scientifically for $8.95. "Just another service from Esso. " Scanned Document View now.
TV–3–16 Expo '67 (1). –– 1967. –– 60 seconds. –– Colour. –– Television commercial advertising travel plan service for people planning to drive to Montreal for Expo'67. Coloured graphics introduce the arrow symbol. Scanned Document View now.
TV–3–17 Expo '67 (2). –– 1967. –– 60 seconds. –– Colour. –– Television commercial advising people travelling to Expo '67 to keep the arrow in sight and drop into tourist information centres for maps and other information. Scanned Document View now.
TV–2–27 Trouble–free performance. –– [ca. 1968]. –– 60 seconds. –– Colour. –– Esso gasoline truck is delivering fuel to a service station. If you keep running with Esso Extra, you will have the extra mileage and power you need for trouble–free happy motoring. Shows difference between a dirty carburetor and a clean carburetor. Scanned Document View now.
TV–2–28 Dating, wedding, family. –– [ca. 1968]. –– 60 seconds. –– Colour. –– As time passes, keep running with Esso Extra for trouble–free happy motoring. Shows difference between a dirty carburetor and a clean carburetor. Scanned Document View now.
TV–2–29 Seasons. –– [ca. 1968]. –– 60 seconds. –– Colour. –– Through every season, if you keep running with Esso Extra, you'll have trouble–free happy motoring. Shows difference between a dirty carburetor and a clean carburetor. Scanned Document View now.
TV–3–14 Model cars. –– 1968. –– 60 seconds. –– Colour. –– Television commercial advertising Esso Uniflo motor oil which is "Warranty Approved" to protect your new car warranty. Warranty protection – that's something extra from Esso. Scanned Document View now.
TV–3–15 Warranty approved seal. –– 1968. –– 60 seconds. –– Colour. –– Television commercial featuring women wearing mini dresses showing a new line of Esso motor oils which protect a new car's warranty. Products demonstrated are Esso Uniflo, Esso Extra Multigrade and Esso Motor Oil. Warranty protection – that's something extra from Esso. Scanned Document View now.
TV–2–35 Uniflo. –– [1969]. –– 10 seconds. –– Black and white. –– Animated graphics for Esso Uniflo – it's warranty approved. Scanned Document View now.
TV–2–36 Something extra. –– [1969]. –– 10 seconds. –– Black and white. –– Animated graphics stating always something extra from Esso. Scanned Document View now.
TV–2–37 Running power. –– [1969]. –– 10 seconds. –– Black and white. –– Animated graphics showing a giant man getting into a small car. Esso gives you the power you need – keep running with Esso Extra gasoline. Scanned Document View now.
TV–2–38 Everything. –– [1969]. –– 10 seconds. –– Black and white. –– Animated graphics announces everything for happy motoring only at Esso. Scanned Document View now.
Tv–2–39 Keep running. –– [1969]. –– 10 seconds. –– Black and white. –– Animated graphics say keep running with Esso Extra. Scanned Document View now.
TV–2–40 Warning bar. –– [1969]. –– 10 seconds. –– Black and white. –– Animated graphics state Atlas High Performance tires have a warning bar. That's really something from Esso. Scanned Document View now.
TV–2–41 Only Esso. –– [1969]. –– 10 seconds. –– Black and white. –– Animated graphics state that only Esso has everything you need for trouble–free happy motoring anywhere in Canada. Scanned Document View now.
TV–2–42 $18.88. –– [1969]. –– 15 seconds]. –– Black and white. –– Animated graphics for Atlas Grip–Safe tires at one price – $18.88. Scanned Document View now.
TV–2–46 $18.88 French. –– [1969]. –– 15 seconds]. –– Black and white. –– French version of TV–2–42. Scanned Document View now.
TV–2–43 Sale, sale, sale, sale. –– [1969]. –– 15 seconds]. –– Black and white. –– Atlas Grip–Safe tires. All sizes – one price $18.88. Scanned Document View now.
TV–3–1 Always. –– [ca. 1968]. –– 70 seconds. –– Black and white. –– Esso products and services. Always look to Imperial for the best – best for you, your car, home, farm and industry. Scanned Document View now.
TV–3–11 Embarrassing moment 1. –– 1968–1969. –– 60 seconds. –– Colour. –– Television commercial advertising new Esso Extra with engine cleaner which prevents engine–deposit build up as you drive for more miles of trouble–free driving. Embarrassing moments include a man's car which won't start in an underground parking garage; a man in a roadster which won't start at an intersection; and a couple whose car won't start in a mall parking lot. Scanned Document View now.
TV–3–12 Embarrassing moment 2. –– 1968–1969. –– 60 seconds. –– Colour. –– Television commercial advertising new Esso Extra with engine cleaner which prevents engine–deposit build up as you drive for more miles of trouble–free driving. Embarrassing moments include a pizza delivery truck which won't start; a woman stalled at an intersection; and a woman who goes to a service station and is shown engine–deposit build up. Scanned Document View now.
TV–3–13 Embarrassing moment 3. –– 1968–1969. –– 60 seconds. –– Colour. –– Television commercial advertising new Esso Extra with engine cleaner which prevents engine–deposit build up as you drive for more miles of trouble–free driving. Embarrassing moments include a dressed–up couple whose car won't start in their driveway; a man driving on the highway whose car quits; and a young couple going to the drive–in whose car stalls at the ticket booth. Scanned Document View now.
TV–3–22 Sneak preview. –– 1969. –– 30 seconds. –– Colour. –– A sneak preview of ad which will run later in the hockey game announcing the Atlas Grip–Safe tire sale – any size for one price of $21.88. Scanned Document View now.
TV–3–19 Atlas Grip–Safe tire sale. –– 1969. –– 60 seconds. –– Colour. –– Employees in Atlas tire warehouse explain the Atlas Grip–Safe tire sale – any size for one price $21.88. Commercial was broadcast during Hockey Night in Canada. Scanned Document View now.
TV–3–21 Atlas Mark Series tires. –– 1969. –– 90 seconds. –– Colour. –– Television commercial introduces a new concept in tire buying – the Atlas Mark series of tires. Atlas Mark 1: 15,000+ miles for $21.95; Atlas Mark II: 20,000+ miles for $24.95; Atlas Mark III: 25,000+ miles for $29.95; Atlas Mark IV: 35,000+ miles for $39.95; and Atlas Mark V radial tires: 50,000+ miles for $49.95. Your Esso dealer has the tires of tomorrow – today. Scanned Document View now.
TV–3–23 Atlas tire "railroad". –– 1969. –– 60 seconds. –– Colour. –– Television advertising the end of the line for Atlas Plycron tires – on sale at special clearance price of $28.66. Scanned Document View now.
TV–3–20 Atlas Red Brute battery. –– [ca. 1969]. –– 60 seconds. –– Colour. –– Television commercial begins with battery in a severe thunder and lightning storm illustrating power – raw brute power. You will get this kind of power from the Atlas Red Brute battery for trouble–free winter driving, available at your Imperial Esso dealer. Scanned Document View now.
TV–2–13 Atlas Weatherguard S. –– [ca. 1969]. –– 90 seconds. –– Colour. –– Man wearing snow shoes follows car tracks in deep snow. He reaches a car and examines the tires which are Atlas Weatherguard S. An Eskimo in the car says that Atlas Weatherguard S tires will take you anywhere. Scanned Document View now.
TV–2–46 Atlas winter snow tires. –– [ca. 1969]. –– 60 seconds. –– Colour. –– Two men are discussing the Atlas snow tire sale – Grip–safe for $19.98 and Weatherguard–S for $24.88.  One of the men leaves driving a dogsled hooked up to a team of Atlas tires. Scanned Document View now.
TV–3–27 Stop! Start! –– [ca. 1969]. –– 60 seconds. –– Black and white. –– Television commercial advertising Atlas Weatherguard S tires for a sure, safe, smooth ride. Imperial guarantees Atlas knows the road. Scanned Document View now.
TV–3–28 Action! –– [ca. 1969]. –– 60 seconds. –– Black and white. –– Television commercial using hockey footage to advertise Atlas Mark II tires – tough and ready for action, keep you going through anything. Imperial guarantees Atlas knows the road. Scanned Document View now.
TV–3–51 Atlas tire swing. –– 1969. –– 60 seconds. –– Colour. –– Television commercial showing child named Billy Hoffman on a tire swing his father made from an Atlas tire bought more than four years ago and with more than 35,000 miles on it. You can buy Atlas tires using your Essomatic credit card – "something extra from Esso." Scanned Document View now.
TV–3–54 Auto suggestion. –– 1969. –– 60 seconds. –– Colour. –– Television commercial making an auto suggestion that you will forget all about batteries until one cold winter morning when you will remember you need an Altlas extra heavy–duty battery. Atlas batteries – "something extra from Esso." Scanned Document View now.
TV–3–52 Atlas high performance tire. –– 1969. –– 60 seconds. –– Colour. –– Television commercial showing tire factory where Atlas high performance tires are being made – the tires with improved safety, stability and quality, with a red line that shows you when to change your tires. Atlas high performance tires – a tire and a half. Scanned Document View now.
TV–3–8 Atlas tires at Imperial Esso dealers. –– [ca. 1969]. –– 90 seconds. –– Colour. –– Another extra at Esso is Atlas tires. Volume production means high quality a low prices. Commercial is accompanied by a new version of the Happy Motoring Song. Scanned Document View now.
TV–3–9 Tire and a half. –– 1969. –– 90 seconds. –– Colour. –– One of the biggest extras from Esso is your safety and safety is built into every Atlas High Performance tire. It has warning bars when it's time to replace the tire which is why they call it a "tire and a half". A new version of the Happy Motoring Song accompanies the commercial which ends by stating that only Esso has everything you need for trouble–free happy motoring. Scanned Document View now.
TV–3–10 Esso car clinic. –– [ca. 1969]. –– 90 seconds. –– Colour. –– Commercial advertises that there is always something extra from Esso to give you trouble–free happy motoring like a complete scientific diagnosis or safety check. A new version of the Happy Motoring Song accompanies the commercial. Scanned Document View now.
TV–3–48 Family at Esso car clinic. –– 1969. –– 60 seconds. –– Colour. –– Television commercial advertising Esso car clincs, where mechanics will diagnose your cars ailments and do a written report for $9.95 with an estimate for repairs. Protect your pocket book and your family – use the Esso car clinic for trouble–free happy motoring. Scanned Document View now.
TV–4–47 Animated Esso car clinic. –– [ca. 1969]. –– 60 seconds. –– Colour. –– Animated characters argue over what is wrong with a car.  It's time to visit an Esso car clinic which will give you a complete report for one low price. Scanned Document View now.
TV–3–49 Highway of Atlas products. –– 1969. –– 60 seconds. –– Colour. –– Television commercial showing Atlas line of products down centre line of a highway, which are guaranteed by Imperial Oil. For the complete Atlas line and trouble–free happy motoring, drive in here – we're close by. Scanned Document View now.
TV–3–55 Atlas snow tire sale. –– [ca. 1969]. –– 60 seconds. –– Colour. –– Television commercial advertising sale of Atlas Winter Grip–Safe tires for $36.95 a pair and Atlas Weatherguard–S tires for $49.95 a pair. The choice is up to you – see your Esso dealer soon. Scanned Document View now.
TV–3–46 Esso ad team introduction. –– 1969. –– 90 seconds. –– Colour. –– Television commercial which introduces a man from Esso, a mechanic and an assistant who are there to tell us that Esso service stations aren't just gas stations – they sell auto parts and services. Better products, service and more value. "Now back to Hockey Night in Canada." Scanned Document View now.
TV–3–56 Atlas battery acid test. –– [ca. 1969]. –– 60 seconds. –– Colour. –– Television commercial advertising the "acid test" for batteries which are more than two years old. If your battery fails the test, you need a new Atlas battery. Esso dealers will give you a $5.00 certificate for your old battery when you purchase an Atlas battery. "And now let's go back to Hockey Night in Canada." Scanned Document View now.
  Automotive products and service television commercials. –– 1970–1977
TV–3–57 Tire Roundup 1. –– [1970]. –– 30 seconds. –– Colour. –– Television commercial advertising Atlas cushion air Mark II tires from $24.88. A cowboy is rounding up tires and telling you to mosey on down to your participating Esso dealers to pick up a couple of head. Scanned Document View now.
TV–3–58 Tire Roundup 2. –– [1970]. –– [ca. 10 seconds]. –– Colour. –– Television commercial advertising Atlas cushion air Mark II tires. A cowboy tells us they are selling of all of the stock, so mosey on down and look them over. Scanned Document View now.
TV–4–44 Atlas Mark IV belted tire. –– 1970. –– 60 seconds. –– Colour. –– Television commercial showing a line of cars with Atlas Mark IV tires – belted on the inside to laugh at rocks, holes, heat; with deep treads on the outside to last up to 40,000 miles.  Here at Esso – one of the action tires. Scanned Document View now.
TV–4–45 Atlas Mark V radial tire. –– 1970. –– 60 seconds. –– Colour. –– The evolution of the wheel; the time – the present; the tire – the radial. The Atlas Mark V radial tire – six plies and 50,000 miles thick.  Built to stay alive for a long, long, time.  Built to give you a chance to do the same.  Here at Esso – one of the action tires. Scanned Document View now.
TV–2–47 Performance 1. –– 1970. –– 60 seconds. –– Colour. –– Performance means different things to different drivers: hippies – good gas mileage; delivery driver – instant starting all–year round; racecar driver – powerful acceleration; beautiful woman – a quiet engine; business man – economy; antique car driver – sure–fire starting; older woman – longer engine life. Only Esso Extra has engine cleaner for better overall performance. Esso Extra – the performance gasoline. Scanned Document View now.
TV–2–48 Performance 2. –– 1970. –– 60 seconds. –– Colour. –– Performance means different things to different drivers. A number of men and women drivers say what it means to them – power to pass, smooth running, economy, longer engine life, smooth acceleration, trouble free, quick starting. Only Esso Extra has engine cleaner for better overall performance. Esso Extra – the performance gasoline. Scanned Document View now.
TV–3–35 Performance 3. –– [1970]. –– 90 seconds. –– Black and white. –– Performance means different things to different drivers. A number of men and women say what it means to them. Only Esso Extra has engine cleaner for better overall performance. Esso Extra – the performance gasoline. Scanned Document View now.
TV–4–7 Performance 4. –– 1970. –60 seconds. –– Colour. –– Performance means different things to different drivers:  clean starting, climbing a hill with no engine knock, hippies – "like movement man, you know what I mean”, economy, no trouble, smooth acceleration, power in reserve, smooth idling engine and longer engine life.  Only Esso Extra has engine cleaner.  Esso Extra – the performance gasoline. Scanned Document View now.
TV-8-40 Wedding. -- 1970. -- 60 seconds. -- Colour. -- A father is taking his daughter to her wedding when they get a flat tire. An Esso agent comes along and says he will fix it while his assistant takes them to the wedding. Later the agent arrives at the wedding and the bride gives him a kiss. Now that's performance! Scanned Document View now.
TV–3–67 Away 1. –– 1970. –– 60 seconds. –– Colour. –– Television commercial advertising Esso Extra gasoline. The commercial features winter sports such as skiing, skating and snowmobiling and introduces a new song with the lyrics "it's a brand new world" – a world of performance with Esso Extra. Scanned Document View now.
TV–4–11 Away 2. –– 1970. –– 60 seconds. –– Colour. –– Television commercial advertising Esso and Esso Extra gasolines, both now with engine cleaner.  The commercial features a couple driving and enjoying summer activities such as water–skiing, playing in lake and sailing to the song with lyrics "it's a brand new world.” Scanned Document View now.
TV–4–12 Away 3. –– 1970. –– 60 seconds. –– Colour. –– Television commercial advertising Esso and Esso Extra gasolines, both now with engine cleaner. –– The commercial features a family going camping with a puppy in the car.  The song "it's a brand new world” accompanies the commercial. Scanned Document View now.
TV–4–13 Away 4. –– 1970. –– 60 seconds. –– Colour. –– Television commercial advertising Esso and Esso Extra gasolines, both now with engine cleaner. –– The commercial features a little girl who goes to a carnival with her parents.  She sings the song "it's a brand new world.” Scanned Document View now.
TV–4–16 Laboratory 1. –– 1970. –– 60 seconds. –– Colour. –– Actor Conrad Bain portrays a scientist explaining how  the  engine cleaner works, now in both Esso regular and Esso Extra gasolines. Scanned Document View now.
TV–4–17 Laboratory 2. –– 1970. –– 60 seconds. –– Colour. –– Actor Conrad Bain portrays a scientist who tells us that engine cleaner additive is now being added to both Esso regular and Esso Extra gasolines – the performance gasolines. Scanned Document View now.
TV–4–21 Excuse me Miss? – [1970]. –– 10 seconds. –– Black and white. –– Animated television commercial in which man with a microphone asks a young woman what performance means to her.  She tells him "smooth idling, baby.” Scanned Document View now.
TV–4–22 Excuse me Ma'am? – [1970]. –– 10 seconds. –– Black and white. –– Animated television commercial in which man with a microphone asks a woman with a dog what performance means to her.  She tells him "power.” Scanned Document View now.
TV–4–23 Excuse me Sir? – [1970]. –– 10 seconds. –– Black and white. –– Animated television commercial in which man with a microphone asks a man what performance means to him.  He tells him "economy, mile after mile.” Scanned Document View now.
TV–4–26 Matador. –– 1970. –– 10 seconds. –– Black and white. –– Animated television commercial in which a man with a microphone asks a matador if he knows that both Esso and Esso Extra have the engine cleaner.  He replies that he needs Esso Extra for extra power. Scanned Document View now.
TV–4–27 Safari  hat. –– 1970. –– 10 seconds. –– Black and white. –– Animated television commercial in which a man with a microphone asks a man wearing a safari hat if he knows that both Esso and Esso Extra have the engine cleaner.  He replies that he needs Esso Extra for extra power. Scanned Document View now.
TV–4–30 NHL Power Players promotion 1. –– 1971. –– 60 seconds. –– Colour. –– Hockey journalist Scott Young is on the ice at a hockey arena and introduces a new promotion from Esso – NHL Power Players.  Stamps of all of the players in the NHL can be collected from participating Esso dealers.  Also available is a wallet for traders, an album for the stamps, and a super album which includes a history of the game in colour photographs. Scanned Document View now.
TV–4–31 NHL Power Players promotion 2. –– 1971. –– 60 seconds. –– Colour. –– Hockey journalist Scott Young walks down "memory lane” into the dressing room of the Toronto Maples Leafs to explain a new promotion from Esso – NHL Power Players.  Stamps of all of the players in the NHL can be collected from participating Esso dealers.  Also available is a wallet for traders, an album for the stamps, and a super album which includes a history of the game in colour photographs. Scanned Document View now.
TV–4–32 NHL Power Players promotion 3. –– 1971. –– 60 seconds. –– Colour. –– Hockey journalist Scott Young  interviews Eddie "the Streak” Collins about the new promotion from Esso – NHL Power Players.  Stamps of all of the players in the NHL can be collected from participating Esso dealers.  Also available is a wallet for traders, an album for the stamps, and a super album which includes a history of the game in colour photographs. Scanned Document View now.
TV–4–33 NHL Power Players promotion 4. –– 1971. –– 30 seconds. –– Colour. –– Hockey journalist Scott Young is in the broadcast booth at a hockey arena and introduces a new promotion from Esso – NHL Power Players.  Stamps of all of the players in the NHL can be collected from participating Esso dealers.  Also available is a wallet for traders, an album for the stamps, and a super album which includes a history of the game in colour photographs. Scanned Document View now.
TV–4–40 Power Players promotion  5. –– 1971. –– 60 seconds. –– Colour. –– Television commercial focuses on boys collecting the power player stamps and putting them in albums.  The super album features pictures and history of all 14 NHL teams. Scanned Document View now.
TV–4–41 Power Players promotion 6. –– 1971. –– 60 seconds. –– Colour. –– Television commercial shows boys in the car with their fathers at Esso service stations where they collect all 252 NHL Power Players stamps and can purchase the super–saver albums. Scanned Document View now.
TV–4–28 Esso 2000 for 1971 cars. –– 1971. –– 60 seconds. –– Colour. –– An Esso service station attendant is cleaning the windshield of Darren McGavin's car.  He excuses himself to help a woman who has just driven up to the pumps.  She asks him to fill it up, and he asks if she wants Esso 2000.  She wants to know what it is and what it will cost. He explains that it is a new low–lead Esso performance gasoline especially formulated for 1971 cars which most dealers sell at the same price as Esso regular gasoline.  Darren McGavin then states, "now that's performance!” Scanned Document View now.
TV–3–69 That's not performance 1. –– 1971. –– 60 seconds. –– Colour. –– Television commercial in which a business man, portrayed by actor Darren McGavin, walks by two cars which won't start and says "that's not performance.” He then gets into his own car, which starts right away, and says "now that's performance!”  He stops at an Esso service station and asks the attendant for a fill up.  Esso – the performance gasolines. Scanned Document View now.
TV–4–37 That's not performance 2. –– 1971. –– 60 seconds. –– Colour. –– Actor Darren McGavin is driving his car on the highway and passes two vehicles which have had to stop on the shoulder of the road.  Each time he says "that's not performance.”  He then passes a semi–trailer with no problem and says "now that's performance!” For the performance you want from your car, Esso and Esso Extra – the performance gasolines. Scanned Document View now.
TV–4–38 That's not performance 3. –1971. –– 60 seconds. –– Colour. –– Actor Darren McGavin is driving his car in the city.  He sees a car stalled at an intersection, and a car with a sputtering engine pulls up beside him at a red light.  Each time he says "that's not performance.”  He then drives away with no problem and says "now that's performance!” Scanned Document View now.
TV–4–39 That's not performance 4. –– 1971. –– 60 seconds. –– Colour. –– Actor Darren McGavin is driving his car on the highway and sees a sign saying "next gas 123 miles. He passes two vehicles which have run out of gas on the shoulder of the road.  Each time he says "that's not performance.”  He then looks at his own gas gauge and says "now that's performance!” For the performance you want from your car, Esso and Esso Extra – the performance gasolines. Scanned Document View now.
TV–4–43 That's not performance 5. –1971. –– 60 seconds. –– Colour. –– Television commercial in which a business man, portrayed by actor William Windom, walks by two cars which won't start and says "that's not performance.” He then gets into his own car, which starts right away, and says "now that's performance!”  He stops at an Esso service station and asks the attendant for a fill up.  Esso – the performance gasolines. Scanned Document View now.
TV–5–3 Esso travel book of values. –– 1971. –– 10 seconds. –– Colour. –– Watch for the Esso travel book of values, coming soon to participating Esso dealers. Scanned Document View now.
TV–5–4 Atlas Mark IV tires. –– 1971. –– 60 seconds. –– Colour. –– A line of cars with Atlas Mark IV tires appears over the horizion. These tires are advertised as being mean, tough, belted and made to match any hot machine you can name with enough tread to go 40,000 miles or more. One of the Atlas action tires. "Whatever you drive, wherever you drive it, we've got the tires you need – Atlas tires from Esso." Scanned Document View now.
TV–5–5 Tire evolultion. –– 1971. –– 60 seconds. –– Colour. –– Television commercial advertising Atlas Mark V radial tires – 6 plies and 50,000 miles thick. Built to stay alive for a long, long time. Built to give you a chance to do the same. One of the Atlas action tires. "Whatever you drive, wherever you drive it, we've got the tires you need – Atlas tires from Esso." Scanned Document View now.
TV–5–6 Big Daddy tires. –– 1971. –– 60 seconds. –– Colour. –– Car with Big Daddy tires is driving a winding road. This is juxtaposed with racecars on race track. Big Daddy tires make tracks a mile wide for everyone else to follow. Big Daddy – dig it at Esso. "Wherever you drive, wherever you drive it, we've got the tires you need – Atlas tires from Esso." Scanned Document View now.
TV–5–7 Power Players 1. –– 1971. –– 60 seconds. –– Colour. –– Television commercial advertising a new hockey promotion at Esso service stations. Shows father with his young son at service station, collecting stamps with hockey players' pictures, an album to put them in and a trader wallet. This commercial was not aired because new government legislation and regulations concerning advertising directed at children. Scanned Document View now.
TV–5–8 Power Players 2. –– 1971. –– 60 seconds. –– Colour. –– Television commercial advertising a new hockey promotion at Esso service stations. Shows father with his young twin sons at service station, collecting stamps with hockey players' pictures, an album to put them in and a trader wallet. This commercial was not aired because new government legislation and regulations concerning advertising directed at children. Scanned Document View now.
TV–5–9 Power Players 3. –– 1971. –– 30 seconds. –– Colour. –– Television commercial advertising a new hockey promotion at Esso service stations – children collect stamps with hockey players' pictures, an album to put them in and a trader wallet. This commercial was not aired because new government legislation and regulations concerning advertising directed at children. Scanned Document View now.
TV–3–68 Ultra Marine outboard motor oil. –– [ca. 1971–1972]. –– 30 seconds. –– Colour. –– Television commercial advertising Esso Ultra Marine outboard motor oil – the action oil.  The commercial shows white–water rafting. Scanned Document View now.
TV–5–10 Sno Trac 1. –– [ca. 1972]. –– 30 seconds. –– Colour. –– A man and his grandfather are driving snowmobiles which use Esso Sno Trac snowmobile engine oil. "Now that's performance!" Scanned Document View now.
TV–5–11 Sno Trac 2. –– [ca. 1972]. –– 30 seconds. –– Colour. –– A man shows his grandfather a vinyl wallet containing outdoor tips when you buy a case of Esso Sno Trac snowmobile engine oil. It even tells you how to build a lean–to. Scanned Document View now.
TV–5–26 For the fun of it 1. –– [ca. 1972]. –– 60 seconds. –– Colour. –– Television commercial for Esso Sno Trac and Esso Sno Trac Extra – snowmobile oils that keep you running "just for the fun of it." Scanned Document View now.
TV–5–27 For the fun of it 2. –– [ca. 1972]. –– 30 seconds. –– Colour. –– Television commercial for Esso Sno Trac Extra – snowmobile oil that keep you running "just for the fun of it." Scanned Document View now.
TV–5–12 Hockey pool 1. –– 1972. –– 60 seconds. –– Colour. –– Television commercial advertising a new hockey pool promotion at Esso service stations. Comic actor, Marty Feldman, shows what he would do if he won $10, $50, $1,000 or $1 worth of free gas. Scanned Document View now.
TV–5–13 Hockey pool 2. –– 1972. –– 60 seconds. –– Colour. –– Television commercial advertising a new hockey pool promotion at Esso service stations. Comic actor, Marty Feldman, shows what he would do if he won $10, $50, $1,000 or $1 worth of free gas. Scanned Document View now.
TV–5–14 Hockey pool 3. –– 1972. –– 30 seconds. –– Colour. –– Television commercial advertising a new hockey pool promotion at Esso service stations. Comic actor, Marty Feldman, shows what he would do if he won $10, $50, $1,000 or $1 worth of free gas. Scanned Document View now.
TV–5–15 Hockey pool 4. –– 1972. –30 seconds. –– Colour. –– Television commercial advertising a new hockey pool promotion at Esso service stations. Comic actor, Marty Feldman, shows what he would do if he won $10, $50, $1,000 or $1 worth of free gas. Scanned Document View now.
TV–5–1 Esso dealer hockey coach. –– 1972. –– 60 seconds. –– Colour. –– Televison commercial showing young boys playing hockey. One of the teams is coached by an Esso dealer. A voice states that "if you're at an Esso service station at 6:00 on a Saturday morning and the Esso dealer isn't there, try the hockey arena." Scanned Document View now.
TV–5–17 Big man. –– [ca. 1972]. –– 10 seconds. –– Colour. –– The question is asked "would you like to know a big man in the tire business?" A man then puts on his Esso dealer cap and the commercial states that you probably already know him. Scanned Document View now.
TV–5–18 Big way. –– [ca. 1972]. –– 60 seconds. –– Colour. –– Television commercial advertising that Esso is in the tire business in a big way. Shows warehouse full of the Atlas line – from compacts to the hottest tires. "You won't have to go very far to find them – you'll have to go a long way to beat them." Scanned Document View now.
TV–5–22 The great Atlas tire sale 1. –– [ca. 1972]. –– 30 seconds. –– Colour. –– A man at a bus stop is reading a newspaper. Another man reads over his shoulder and notices an ad for the great Atlas tire sale where you can save from $12 to $40 dollars on four tires. "You won't have to go far to find it, but you'll have to go a long way to beat it." Scanned Document View now.
TV–5–23 The great Atlas tire sale 1 (French version). –– [ca. 1972]. –– 30 seconds. –– Colour. –– A man at a bus stop is reading a newspaper. Another man reads over his shoulder and notices an ad for the great Atlas tire sale where you can save from $12 to $40 dollars on four tires. "You won't have to go far to find it, but you'll have to go a long way to beat it." Scanned Document View now.
TV–5–24 The great Atlas tire sale 2. –– [ca. 1972]. –– 30 seconds. –– Colour. –– Mildred tells Betty about a sale she saw advertised in the newspaper – the great Atlas tire sale at the Esso station around the corner. "You won't have to go far to find it, but you'll have to go a long way to beat it." Scanned Document View now.
TV–5–25 The great Atlas tire sale 2 (French version). –– [ca. 1972]. –– 30 seconds. –– Colour. –– Mildred tells Betty about a sale she saw advertised in the newspaper – the great Atlas tire sale at the Esso station around the corner. "You won't have to go far to find it, but you'll have to go a long way to beat it." Scanned Document View now.
TV–5–33 Tire Buyer's Guide 1. –– [ca. 1972]. –– 10 seconds. –– Colour. –– Everything you always wanted to know about tires, but were afraid to ask. The Tire Buyer's Guide from Esso – yours for the asking. Scanned Document View now.
TV–5–40 Tire Buyer's Guide 2. –– 1972. –– 60 seconds. –– Colour. –– If you've got questions, the Esso Tire Buyer's Guide has the answers. Esso also has the tires you need – Atlas tires. The Esso Tire Buyer's Guide – "you won't have to go a long way to find it, but you'll have to go a long way to beat it." Scanned Document View now.
TV–5–41 Free gas coupons 1. –– 1972. –– 30 seconds. –– Colour. –– A woman tells us that her husband bought two new Atlas tires and received coupons for 20 gallons of free gas. She also says that if he bought five new tires, he would receive 50 gallons of free gas. Scanned Document View now.
TV–5–42 Free gas coupons 2. –– 1972. –– 10 seconds. –– Colour. Scanned Document View now.
TV–5–43 Free gas coupons 3. –– 1972. –– 10 seconds. –– Colour. –– A pump topper advertises "up to 50 gallons free wherever you see this sign." Scanned Document View now.
TV–5–28 Electronic quality control. –[ca. 1972]. –– 60 seconds. –– Black and white. –– Television personality Bill Guest discusses a new free service at Imperial Centre Car Clinics. Scanned Document View now.
TV–5–29 No guess work car repairs. –– [ca. 1972]. –– 60 seconds. –– Black and white. Television personality Bill Guest discusses electronic equipment to diagnose car problems and ensure quality control. Scanned Document View now.
TV–5–30 Down to earth. –– [ca. 1972]. –– 60 seconds. –– Black and white. –– Television personality Bill Guest discusses diagnostic service for $9.95. Scanned Document View now.
TV–5–2 Parking meter. –– 1972–1973. –– 60 seconds. –– Colour. –– Television commercial showing several people using an Esso credit card including a family eating at a Voyageur restaurant, a woman paying a tow truck driver, and the father of the bride giving his son–in–law a credit card. A man doesn't have coin for a parking meter and a voice states that "there are still some things you can't do with your Esso credit card, but we're working on it." Scanned Document View now.
TV–5–34 Jim F. Beecham (and son). –– [ca. 1972–1973]. –– 60 seconds. –– Colour. –– A man taking his pregnant wife to the hospital during a snowstorm stops to help a driver stuck in the snow. We later see the man and his wife arriving at the hospital and the narrator says "introducing one of the seven thousand Esso dealers – Jim F. Beecham (and son)." Scanned Document View now.
TV–5–35 Mother. –– 1972–1973. –– 30 seconds. –– Colour. –– An Esso dealer arrives home late for dinner. His mother asks if he is staying home this evening because she has told his Uncle Harry he would fix his car. As we see him fixing the car, his mother says "he's a really good boy." Scanned Document View now.
TV–5–36 Antique cars. –– 1972–1973. –– 60 seconds. –– Colour. –– A parade of antique cars is on the highway. One of them breaks down and and two Esso dealers, also in an antique car, stop to help. The narrator says, "sometimes it looks easy to be an Esso dealer – all it takes is a little bit of ingenuity and a lifetime of experience." Scanned Document View now.
TV–5–37 Rock star. –– 1972–1973. –– 60 seconds. –– Colour. –– A good–looking young man in a convertible pulls into an Esso service station. A crowd of young girls spot him and climb all over the car to get his autograph. The service station attendant notices his tire is low, but cannot get the star's attention. He sends him a note through the crowd saying "your tire is soft" which comes back to him signed "Love, Lance". Scanned Document View now.
TV-6-1 Free for all little books 1. -- 1972-1973. -- 60 seconds. -- Colour. -- Television commercial introducing Esso promotion to collect "Free for All Little Books" on twelve subjects including physical fitness, family horoscopes, outdoor cooking, adult games, everyday witchcraft, removing spots and stains. Scanned Document View now.
TV-6-2 Free for all little books 2. -- 1972-1973. -- 60 seconds. -- Colour. -- Television commercial introducing Esso promotion to collect "Free for All Little Books" on twelve subjects including everyday witchcraft, first aid, nothing to do, adult games, improving your memory, physical fitness, removing spots and stains. Scanned Document View now.
TV-6-3 Free for all little books 3. -- 1972-1973. -- 30 seconds. -- Colour. -- Television commercial introducing Esso promotion to collect "Free for All Little Books" on twelve subjects including physical fitness, improving your memory, outdoor cooking and first aid. Scanned Document View now.
TV-6-4 Free for all little books 4. -- 1972-1973. -- 30 seconds. -- Colour. -- Television commercial introducing Esso promotion to collect "Free for All Little Books" on twelve subjects including removing spots and stains, testing your emotions and everyday witchcraft. Scanned Document View now.
TV-6-5 Free for all little books 5. -- 1972-1973. -- 10 seconds. -- Colour. -- Television commercial for Esso promotion to collect "Free for All Little Books" featuring little book on 100 ways to improve your memory. Scanned Document View now.
TV-6-6 Free for all little books 6. -- 1972-1973. -- 10 seconds. -- Colour. -- Television commercial for Esso promotion to collect "Free for All Little Books" featuring little book on instant cooking tricks. Scanned Document View now.
TV–5–38 Windshield. –– 1972–1973. –– 30 seconds. –– Colour. –– An Esso dealer is busy washing the windshield of a window cleaner's truck. Scanned Document View now.
TV–5–19 Motorcycle. –– [ca. 1973]. –– 10 seconds. –– Colour. –– An Esso dealer cleans the visor on a motorcycle rider's helmet. "At Esso, performance means doing a little extra." Scanned Document View now.
TV–5–20 Sneeze. –– [ca. 1973]. –– 10 seconds. –– Colour. –– An Esso dealer holds his finger under a boy's nose when he sneezes while the dealer is helping his mother. "At Esso, performance means doing a little extra." Scanned Document View now.
TV–5–21 Flowers. –– [ca. 1973–1974]. –– 10 seconds. –– Colour. –– An Esso dealer waters the flowers in the back of a pick–up truck. "At Esso, performance means doing a little extra." Scanned Document View now.
TV-6-20 Feather duster. -- [ca. 1973]. -- 10 seconds. -- Colour. -- A service station attendant gets a feather duster to dust a big bus. -- "At Esso, performance means doing a little extra." Scanned Document View now.
TV-6-24 Hamburger. -- [ca. 1973-1974]. -- 60 seconds. -- Colour. -- An Esso service station dealer is about to eat his hamburger when he is interrupted to attend to a customer. After his fourth interruption, he goes back to his hamburger but finds that a dog has eaten it. "At Esso, performance means doing a little extra." Scanned Document View now.
TV-6-7 Chef's cutlery collection 1. -- 1973. -- 60 seconds. -- Colour. -- Television commercial introducing Esso promotion to collect the "Chef's Cutlery Collection". Scanned Document View now.
TV-6-8 Chef's cutlery collection 2. -- 1973. -- 30 seconds. -- Colour. -- Television commercial introducing Esso promotion to collect the "Chef's Cutlery Collection". Scanned Document View now.
TV-6-9 Chef's cutlery collection 3. -- 1973. -- 60 seconds. -- Colour. -- Television commercial introducing Esso promotion to collect the "Chef's Cutlery Collection". Chef Zeev Fried demonstrates the knives. Scanned Document View now.
TV-6-10 Chef's cutlery collection 4. -- 1973. -- 30 seconds. -- Colour. -- Television commercial introducing Esso promotion to collect the "Chef's Cutlery Collection". Chef Zeev Fried demonstrates the knives. Scanned Document View now.
TV-6-11 Chef's cutlery collection 5. -- 1973. -- 30 seconds. -- Colour. -- Television commercial introducing Esso promotion to collect the "Chef's Cutlery Collection". Chef Herb Sonzogni demonstrates the knives. Scanned Document View now.
TV-6-15 Sudsy car. -- [ca. 1973]. -- 10 seconds. -- Colour. -- Animated television commercial to collect coupons for a bargain bath for your car when you gas up at an Esso service station. Scanned Document View now.
TV-6-16 Atlas tires at Winnipeg service stations 1. -- October, 1973. -- 60 seconds. -- Colour. -- Television commercial advertising that there will be no sale on Atlas tires at Esso service stations in Winnipeg because they have permanently lowered the prices on all Atlas tires. Scanned Document View now.
TV-6-17 Toy cars. -- [ca. 1973]. -- 60 seconds. -- Colour. -- Television commercial advertising Esso Uniflo Warranty Approved motor oil using toy cars being taken off a toy car transport vehicle to illustrate that new cars come with a warranty, and that using Esso Uniflo protects that warranty. "That's something extra from Esso." Scanned Document View now.
TV-6-23 Going down the road. -- 1973. -- 60 seconds. -- Colour. -- Car is seen approaching from the distance and is obviously in trouble. It disappears into a dip in the road and breaks down completely. A man appears on the highway walking up a hill while the announcer discusses the concept of Complete Car Care at Esso ending with slogan "we know how much you depend on your car." Scanned Document View now.
TV-6-32 Depend on your car. -- 1974. -- 60 seconds. -- Colour. -- An Esso dealer who has a Complete Care Centre outlet explains what complete car care is all about. The centre is staffed by guys who know what they are doing, and they guarantee their work in writing for 90 days or 4000 miles. "We know how much you depend on your car." Scanned Document View now.
TV-6-33 Stalled car. -- 1973. -- 30 seconds. -- Colour. -- Television commercial shows an abandoned car with the hood up and a note on the windshield on a deserted highway. A woman is seen walking down the highway. This situation can be avoided with Esso's complete car care, available wherever you see the sign. "We know how much you depend on your car." Scanned Document View now.
TV-6-18 3-Star electronic tune up. -- [ca. 1973]. -- 30 seconds. -- Black and white. -- Television commercial advertising an electronic engine tune up at Esso Care Care Centres - $16.88 for a 6-cylinder engine and $19.88 for an 8-cylinder engine. It also advertises a wheel balance for $8.88. Scanned Document View now.
TV-6-19 3-Star brake re-line and overhaul. -- 1973. -- 30 seconds. -- Black and white. -- Television commercial advertising brake re-lining and overhaul from $32.88 to $99.95 at Esso Car Care Centres. It also advertises a lube job and oil filter for $8.88. Offer expires June 2, 1973. Scanned Document View now.
TV-6-34 Man on highway. -- 1973. -- 60 seconds. -- A man is seen walking down the road describing the 14-Point Tune-up Offer and the Winter Cooling Special, available wherever you see the Esso Complete Car Care sign. Offer expires October 27. Scanned Document View now.
TV-6-35 Man at station. -- 1973. -- 30 seconds. -- Colour. -- Announcer is standing beside the lube bay at an Esso service station and describes the lube/oil/filter offer for $8.88 at the complete car care centre. Offer good until November 17. "We know how much you depend on your car." Scanned Document View now.
TV-6-36 Man in car. -- 1973. -- 30 seconds. -- Colour. -- Announcer describes a second 14-Point Tune-up Offer at Esso Complete Car Care centres which expires December 8. Scanned Document View now.
TV–5–16 Thompson River, British Columbia. –– [ca. 1973–1974]. –– 60 seconds. –– Colour. –– Whitewater rafting on the Thompson River is shown in this television commercial for Esso Ultramarine outboard motor oil. Pick up yours at Esso service stations and marinas. Scanned Document View now.
TV-6-25 Man at pumps. -- [ca. 1974]. -- 30 seconds. -- Colour. -- Because you depend on your car, a spokesman at service station pumps describes a 14 point electronic tune up for four and six cylinder cars for $16.88, and eight cylinder cars for $19.88. Offer is good until March 23 wherever you see the Esso Care Care Centre sign. Scanned Document View now.
TV-6-27 Skeptical woman driver. -- 1974. -- 30 seconds. -- Colour. -- A woman driver was skeptical about the Esso Car Care Service until she tried it. They explained why her car was making a clunking sound and repaired it for a reasonable price and they did it right – the first time. Esso gives the kind of service you expect by people who know what they are doing. "We know how much you depend on your car. Scanned Document View now.
TV-6-28 Skeptical man driver. -- 1974. -- 30 seconds. -- Colour. -- A man driver was skeptical and thought all repair guys were the same. After trying Esso Care Care Service, he thinks they are not all the same – Esso gives the kind of service you expect by people who know what they are doing. "We know how much you depend on your car." Scanned Document View now.
TV-6-37 Safety check. -- [ca. 1974]. -- 30 seconds. -- Colour. -- A mechanic describes a 6-point safety check offer available at Esso Complete Car Care centres until February 2. Scanned Document View now.
TV-6-38 Talking pump. -- 1974. -- 70 seconds. -- Colour. -- A couple need gas and pull into an Esso self-serve service station. The man gets out to put gas in the tank and a woman's friendly voice at the pump explains how to do it. When the man gets back into the car, his wife asks who he was talking to and he replies "just the pump dear". "At Esso, we're working to keep you moving." Scanned Document View now.
TV-6-40 Animated tires. -- 1974. -- 60 seconds. -- Colour. -- Animated television commercial in which an Atlas steel-belted radial tire and a regular tire show how the radial tire can save you gas mileage because it runs truer with less resistance. "At Esso, we're working to keep you moving." Scanned Document View now.
TV-6-41 Father and daughter. -- 1974. -- 60 seconds. -- Colour. -- A father and daughter go out to test her used car. The father takes her to an Esso dealer and tells her she can save time and money at the self-serve pumps, the economical car wash, and by getting an electronic analysis done on her car. They then have lunch at a Voyageur restaurant. "At Esso, we're working to keep you moving." Scanned Document View now.
TV-6-42 Charlie Lombardi. -- 1974-1975. -- 60 seconds. -- Colour. -- Charlie Lombardi is 23 and a licensed mechanic but he is going back to school – the Esso Service Training School – because cars are becoming more sophisticated. After completing the course, he will earn the Esso technician certificate. "At Esso, we're working to keep you moving." Scanned Document View now.
TV-6-43 Car junkyard. -- [ca. 1974-1975]. -- 60 seconds. -- Colour. -- Television commercial showing a car being crushed – another car finished before its time. The announcer states this wouldn't have happened if the owner had practiced regular preventive maintenance. Regular maintenance and Esso service offers can help save your car. "At Esso, we're working to keep you moving." Scanned Document View now.
TV-6-44 Everyday prices for Atlas tires. -- 1975. -- 60 seconds. -- Colour. – As Atlas tires come out the back of a large delivery truck, the announcer says that this is not a sale, but a new way of selling tires. Everyday prices on Atlas tires are slashed when you buy two or more. "At Esso, we're working to keep you moving. Scanned Document View now.
TV-6-45 Driving conditions. -- [ca. 1975-1976]. -- 60 seconds. -- Colour. -- Driving conditions can be tough on your car. At Esso Care Care centres you can get a complete appraisal done by a diagnostician using electronic equipment for only a small cost. "A little Esso service goes a long, long way." Scanned Document View now.
TV-6-46 Interviews. -- [ca. 1975-1976]. -- 60 seconds. -- Colour. -- Several people are asked why they go to Esso self-serve service stations. A young man says it saves money; a beautiful woman says it's fun putting in your own gas; a man with a motorcycle says it "saves bread" and that he wouldn't let anyone else touch his machine; another man likes the automatic car wash; and an rich elderly lady asks her driver to arrange for a tune-up at the service bay. "At Esso, we're working to keep you moving." Scanned Document View now.
TV-6-48 Lonely road. -- [ca. 1975-1976]. -- 60 seconds. -- Colour. -- A family is riding down a lonely road when their car stalls. They call a tow truck from a farm house which takes them to an Esso service station where they get repairs done. The announcer says that preventive maintenance can prevent costly and inconvenient car breakdowns. "At Esso, we're working to keep you moving." Scanned Document View now.
TV-6-50 History. -- [ca. 1975-1977]. -- 60 seconds. -- Colour. -- Television commercial reviews the history of automobiles and Imperial Oil's gasoline products. Cars have changed over time and Esso has been changing its products to keep engines running better. Today's smaller cars have Esso 2000 unleaded gas for clean-running engines. "Esso research, now as in the past, working to keep you moving." Scanned Document View now.
TV-6-54 Ring of protection. -- 1976. -- 30 seconds. -- Colour. -- Emission controls could affect the life of your engine, but Esso Extra motor oil provides a ring of protection. "At Esso, we're working to keep you moving." Scanned Document View now.
TV-6-55 Soap box. -- 1976. -- 60 seconds. -- Colour. -- Mike, a mechanic who runs an Esso Checkpoint Service station is working while his son watches. The commercial discusses how Mike is a pro who values a job well done; his mechanics take refresher courses and he keeps his equipment up to date. At the end of the commercial, the son drives away in his soap box car with his dog. "At Esso, we're working to keep you moving." Scanned Document View now.
TV-6-56 Twins. -- 1976. -- 60 seconds. -- Colour. -- Two identical cars leave two sides of a duplex while the announcer says there are two ways to benefit from Esso self-serve service stations. The driver on the left is saving money by pumping his own gas, while the driver on the right is also saving money with the self-serve, but also needs the service bay. At the end, both cars drive home and we see the drivers are a man and a woman. "At Esso, we're working to keep you moving." Scanned Document View now.
TV-6-57 Invisible car. -- 1976-1977. -- 60 seconds. – Colour. -- An engine and other car parts are shown driving down the road in an "invisible" car. The commercial is advertising Esso 2000 unleaded gas which keeps your car running smoothly all-year round. "At Esso, we're working to keep you moving." Scanned Document View now.
TV-9-3-1 Introducing new Esso Extra Premium unleaded gasoline. -- 1978. -- 30 seconds. -- Colour. -- Commercial begins with animated gasoline nozzle which introduces a new premium unleaded gasoline for high octane performance. A man pulling a trailer behind his car says that he has heard that it reduces or gets rid of knock. A woman at a service station pump says that it doesn't run on when she turns the key off. Way to go Esso! Scanned Document View now.
TV-9-3-2 Better mileage with Esso Extra Premium unleaded gasoline. -- 1978. -- 30 seconds. -- Colour. -- Animated nozzle introduces new Esso Extra Premium unleaded gasoline. A taxi driver says the gasoline gives 5% better mileage. A service station attendant says better mileage, no knock or run on. Way to go Esso! Scanned Document View now.
TV-9-3-3 Introducing new Esso Extra Premium unleaded gasoline (French version). -- 1978. -- 30 seconds. -- Colour. -- Commercial begins with animated gasoline nozzle which introduces a new premium unleaded gasoline for high octane performance. A man pulling a trailer behind his car says that he has heard that it reduces or gets rid of knock. A woman at a service station pump says that it doesn't run on when she turns the key off. Way to go Esso! Scanned Document View now.
TV-9-3-4 Better mileage with Esso Extra Premium unleaded gasoline (French version). -- 1978. -- 30 seconds. -- Colour. -- Animated nozzle introduces new Esso Extra Premium unleaded gasoline. A taxi driver says the gasoline gives 5% better mileage. A service station attendant says better mileage, no knock or run on. Way to go Esso! Scanned Document View now.
TV-9-4-1 Oil so good it can save gas. -- 1978. -- 30 seconds. -- Colour. -- Television commercial advertising new Uniflo which has special additives to reduce friction and protect your engine for 15,000 miles. The oil is so good it can save gas - 11.4 more miles per tank. Scanned Document View now.
TV-9-5-1 Walking man. -- 1978. -30 seconds. -- Colour. -- A man walking on the highway asks what you would say if Esso asked you what you would like in an unleaded gas. He says that you would probably want less engine knock going up hills, smoother acceleration when you need it; and less run on when you turn off the ignition. He says that Esso research has made that gasoline - Esso Extra Premium unleaded. Scanned Document View now.
TV-9-5-2 Walking man (French version). -- 1978. -30 seconds. -- Colour. -- A man walking on the highway asks what you would say if Esso asked you what you would like in an unleaded gas. He says that you would probably want less engine knock going up hills, smoother acceleration when you need it; and less run on when you turn off the ignition. He says that Esso research has made that gasoline - Esso Extra Premium unleaded. Scanned Document View now.
TV-9-14-6 The right gasoline. -- 1979. -- 30 seconds. -- Colour. -- There are all kinds of cars, but is there a right gasoline? Your car knows. Esso has a choice of gasolines which is right for you. Esso leaded; Esso 2000 unleaded; and Esso Extra unleaded. Scanned Document View now.
TV-9-15 Animated engine. -- 1979. -- 30 seconds. -- Colour. -- An Esso research technician is showing us an animated engine, which is probably like the one in your car which takes unleaded gasoline. Until recently, you may have had to put up with engine knock, poor acceleration, and run on. This is why Esso Research has developed Esso Extra Unleaded gasoline, the first to make your car run smoother and increase gas mileage. New ideas in gasoline will likely come from Esso. Try a tank of Esso Research today.
TV-9-29 Defend your engine with Uniflo. -- 1982. -- 30 seconds. -- Colour. -- An actor portrays a Japanese man using karate to fight off threats to your engine. Esso has developed the best motor oil for the best engine defense - Uniflo. Promotion for $2.00 off of Uniflo engine oil and a chance to win a Sony TV. Scanned Document View now.
TV-9-30 Defend your engine with Uniflo (French version). -- 1982. -- 30 seconds. -- Colour. -- An actor tells us that Uniflo is the best motor oil for engine defense and explains the $2.00 off promotion and the chance to win a Sony TV. Scanned Document View now.
TV-9-32-1 Better defense with Uniflo (French version). -- 1982. -- 30 seconds. -- Colour. -- A goalie is stopping pucks from hitting a car. Narrator states that you wanted better defense against heat, corrosion and engine wear so Esso made a better motor oil - Uniflo. Scanned Document View now.
TV-9-32-2 Mogas (French version). -- October 5, 1982. -- 30 seconds. -- Colour. -- Antique cars from the 1920s through modern cars come to service station gas pumps as various improvements in products and services over the years are described. It ends with a futuristic-looking car and woman driver. At Esso, anticipating your need makes us better. Scanned Document View now.
TV-9-33-1 Mogas. -- 1982. -- 30 seconds. -- Colour. -- Antique cars from the 1920s to modern cars come to service station gas pumps as various improvements in products and services over the years are described. It ends with a futuristic-looking car and woman driver. At Esso, anticipating your need makes us better. Scanned Document View now.
TV-9-33-2 Better defense with Uniflo. -- 1982. -- 30 seconds. -- Colour. -- A goalie is stopping pucks from hitting a car. Narrator states that you wanted better defense against heat, corrosion and engine wear so Esso made a better motor oil - Uniflo. Scanned Document View now.
TV-10-30 Drive a good bargain at Esso. -- [ca. 1982-1983]. -- 30 seconds. -- Colour. -- A man who is imitating Peter Sellars and driving a Rolls Royce says that he appreciates quality but still likes to drive a good bargain. The deep tread on his Atlas tires give great traction, but he pays less than premium price. Atlas tires - drive a good bargain at Esso. Scanned Document View now.
TV-9-33-11 Idea card. -- 1983. -- 30 seconds. -- Colour. -- Various customers drive into an Esso service station and take an idea card - an old man in a truck loaded with crates of chickens; a young woman with a dog; a man with his kids; and an older woman who is riding a motorcycle. We're always open to new ideas - no matter who you are. You make us better you do - Esso. Scanned Document View now.
TV-9-34 Who's the guy? - 1983. -- 30 seconds. -- Colour. -- An Esso Dealer asks a group of his customers who supports amateur hockey in the community; who had the idea to renovate service stations all over Quebec; who got the province up and at it? A customer says he had a little help from Esso. He replies "who took care of your cars all of these years?" They respond - "you do!" You make us better you do - Esso. Scanned Document View now.
TV-9-35 Who's the guy? (French version - Qui c'est qui?) - 1983. -- 30 seconds. -- Colour. -- An Esso Dealer asks a group of his customers who supports amateur hockey in the community; who had the idea to renovate service stations all over Quebec; who got the province up and at it? A customer says he had a little help from Esso. He replies "who took care of your cars all of these years?" They respond - "you do!" You make us better you do - Esso. Scanned Document View now.
TV-9-36 Café (French). -- 1983. -- 30 seconds. -- Colour. -- A little girl carries a cup of coffee out to her dad who is an Esso service station dealer. Scanned Document View now.
TV-9-37 Esso checkpoint dealer. -- [ca. 1983-1984]. -- 30 seconds. -- Colour. -- Television commercial produced by CFCN in Calgary advertising that local Esso dealers are committed to providing service you can depend on. Mid-winter service deals are promoted - lube, oil and filter for $18.88 and 56-point check for $12.88. Work is guaranteed for 90 days or 6400 kilometers. Scanned Document View now.
TV-12-1 Esso's hockey stars tv cash game. -- [1983-1984]. -- 60 seconds. -- Colour. -- Referee Red Storey explains how to play Esso's Hockey Stars TV Cash Game in which there is a chance to win up to $5000. Each week during the Saturday night hockey broadcasts on CBC, the hockey stars computer board selects the name of a star player. You are a cash winner if your game ticket matches the name. Each week, a Canadian Amateur Hockey Association medal winner appears on television to "help" select the star. In this commercial, the CAHA player is Dean McLaren of Powell River, British Columbia, most improved player medal winner, who selects Larry Robinson. The commercial ends with "you make us better, you do - Esso." View now.
TV-12-11 Esso's hockey stars tv cash game. -- [1983-1984]. -- 60 seconds. -- Colour. -- Referee Red Storey explains how to play Esso's Hockey Stars TV Cash Game in which there is a chance to win up to $5000. Each week during the Saturday night hockey broadcasts on CBC, the hockey stars computer board selects the name of a star player. You are a cash winner if your game ticket matches the name. Each week, a Canadian Amateur Hockey Association medal winner appears on television to "help" select the star. In this commercial, the CAHA player is Lori Dupuis of Cornwall, Ontario, most sportsmanlike player medal winner, who selects Mark Messier.The commercial ends with "you make us better, you do - Esso." View now.
TV-12-15 Esso's hockey stars tv cash game. -- [1983-1984]. -- 60 seconds. -- Colour. -- Referee Red Storey explains how to play Esso's Hockey Stars TV Cash Game in which there is a chance to win up to $5000. Each week during the Saturday night hockey broadcasts on CBC, the hockey stars computer board selects the name of a star player. You are a cash winner if your game ticket matches the name. Each week, a Canadian Amateur Hockey Association medal winner appears on television to "help" select the star. In this commercial, the CAHA player is Steve Larouche of St. Julen, Quebec, most valuable player medal winner, who selects Paul Reinhart.The commercial ends with "you make us better, you do - Esso." View now.
TV-10-42 Driving force. -- [ca. 1983-1984]. -- 30 seconds. -- Colour. -- There is a driving force at Esso which shows in their energy and enthusiasm, and challenges them to constantly strive to improve. The driving force is you - the customer. Because of you , we're getting better. Scanned Document View now.
TV-10-48 Race car. -- [ca. 1984]. -- 30 seconds. -- Colour. -- Commercial shows a Formula 2000 race car testing Esso engine oil under high speed, high stress conditions. This is part of Esso's research into making improved engine oils for more efficient engine performance and longer engine life. For Esso, the road never ends. "You make us better, you do - Esso." Scanned Document View now.
TV-9-38-1 Road. -- 1984. -- 30 seconds. -- Colour. -- A car is seen driving on a long, tough road on summer and winter. Esso motor oils are tested on the longest road in the world. The road begins at the Esso research centre, and for Esso, it never ends. Scanned Document View now.
TV-9-38-2 Road (French version). -- 1984. -- 30 seconds. -- Colour. -- A car is seen driving on a long, tough road on summer and winter. Esso motor oils are tested on the longest road in the world. The road begins at the Esso research centre, and for Esso, it never ends. Scanned Document View now.
TV-9-39-1 Orville and Martha. -- 1984. -- 30 seconds. -- Colour. -- To the music of The Twilight Zone, Orville and Martha drive their truck with a sheep in the back into an Esso service station. Something unexpected happens when they play Esso's Tour Canada game in which you can scratch and win cash or win a more valuable prize. The truck then turns into a car (with the sheep in the back seat). Celebrate the year of tourism - play the Esso Tour Canada game. Scanned Document View now.
TV-9-39-2 Romauld (French version of Orville and Martha). -- 1984. -- 30 seconds. -- Colour. -- To the music of The Twilight Zone, Orville and Martha drive their truck with a sheep in the back into an Esso service station. Something unexpected happens when they play Esso's Tour Canada game in which you can scratch and win cash or win a more valuable prize. The truck then turns into a car (with the sheep in the back seat). Celebrate the year of tourism - play the Esso Tour Canada game. Scanned Document View now.
TV-9-40-1 Toy station. -- 1984. -- 30 seconds. -- Colour. -- A young boy plays with a toy service station while he waits for his mother inside an Esso service station. The narrator states that designing a better service station isn't child's play. At Esso, we're designing better service stations because that's what you want. Because of you, we're getting better. Scanned Document View now.
TV-9-40-2 Toy station (French version). -- 1984. -- 30 seconds. -- Colour. -- A young boy plays with a toy service station while he waits for his mother inside an Esso service station. The narrator states that designing a better service station isn't child's play. At Esso, we're designing better service stations because that's what you want. Because of you, we're getting better. Scanned Document View now.
TV-9-41-1 Voyage fantastique (French version). -- 1984. -- 30 seconds. -- Colour. -- Television commercial advertises that the greatest service a service station can give is quality products. It lists the properties of a quality gasoline and says that Esso's research is developing products that really meet your needs. "Because of you, we're getting better." Scanned Document View now.
TV-9-41-2 Fantastic voyage. -- 1984. -- 30 seconds. -- Colour. -- Television commercial advertises that the greatest service a service station can give is quality products. It lists the properties of a quality gasoline and says that Esso's research is developing products that really meet your needs. "Because of you, we're getting better." Scanned Document View now.
TV-9-42-1 Jimmy's dream. -- 1985. -- 30 seconds. -- Colour. -- A little boy is sleeping in bed dreaming about a toy Esso station which comes to life. A crash wakes him up to find a kitten playing with his favourite toy - the Esso Playmobile which is available for $19.95 with six purchases from Esso - a savings of $60 off the retail price. Scanned Document View now.
TV-9-42-2 Reve (French version of Jimmy's dream). -- 1985. -- 30 seconds. -- Colour. -- A little boy is sleeping in bed dreaming about a toy Esso station which comes to life. A crash wakes him up to find a kitten playing with his favourite toy - the Esso Playmobile which is available for $19.95 with six purchases from Esso - a savings of $60 off the retail price. Scanned Document View now.
TV-9-43-1 Energy. -- 1985. -- 30 seconds. -- Colour. -- A woman drives into an Esso service station in the rain and an attendant runs out to fill up her car. The narrator states that Esso is an energy company which shows its energy and enthusiasm by on-going research for better-performance gasolines and good friendly service. "You've come to expect more energy from a company like Esso, and because you do, you make us better." Scanned Document View now.
TV-9-43-2 What do you get? - 1985. -- 30 seconds. -- Colour. -- Television commercial shows cars pulling into an Esso station and asks the question [quote]what do you get out of coming into an Esso station?[quote] It states that you get the advantage of constant research to find better quality products and services in clean, bright stations. Esso is keeping up with your changing needs. What you get out is what you've asked Esso to put in - better performance. "You really do make us better." Scanned Document View now.
TV-10-50 Mechanics. -- [1985]. -- 60 seconds. -- Colour. -- A mechanic and his younger assistant fix a car's problems to the tune of Louis Armstrong's "nobody knows the trouble I've seen." "You make us better you do - Esso." Scanned Document View now.
TV-10-52 Trouble (in River City). -- 1985. -- 60 seconds. -- Colour. -- Commercial uses adaptation of son "Trouble in River City" fo advertise car troubles which can be caused by poor service and cured by Esso. The service statin attendant says "no trouble." "You make us better, you do - Esso." Scanned Document View now.
TV-9-44 Esso robot racers. -- 1985. -- 30 seconds. -- Colour. -- Television commercial states that the excitement begins when you turn into an Esso station where they will turn you on to Esso robot racers - great little cars and trucks which turn into robots. Kids will want to collect all eight of them. "You make us better - Esso." Esso is the official petroleum supplier to Expo '86. Scanned Document View now.
TV-10-53 Tiny troubles (elephant). -- 1986. -- 15 seconds. -- Colour. -- A service station gives an elephant a drink of water then fills up the gas tank of the truck in whch it is riding. She says "no trouble." "You make us better, you do - Esso." Scanned Document View now.
TV-10-54 Tiny troubles (washroom). -- [ca. 1986]. -- 15 seconds. -- Colour. -- A group of little Japanese girls us the Esso washroom while the service station attendant fills up the van in which they are riding. Tiny troubles - taking care of them is no trouble to us. "You make us better, you do - Esso." Scanned Document View now.
TV-10-57 Sunny side of the street. -- [ca. 1986]. -- 30 seconds. -- Colour. -- A service station attendant sings a version of the song "Sunny Side of the Street" to advertsie a new Esso gasoline shich cleans diry carburetors and fuel injectors. No trouble gasolne - its in all of our pumps. Scanned Document View now.
TV-9-45-1 Space chase. -- 1986. -- 60 seconds. -- Colour. -- On a dark night, a family sees a spaceship being pursued by a police car. They pass by a competitor's service station. At an Esso service station, the attendant watches as the gas nozzle floats up from the pump and fills up the spaceship with gas. As it leaves, we are told that 200 times a minute, 110 million times a year, someone, somewhere chooses Esso gasoline. No trouble. You make us better you do. Scanned Document View now.
TV-9-45-5 Space chase (French version). -- 1986. -- 60 seconds. -- Colour. -- On a dark night, a family sees a spaceship being pursued by a police car. They pass by a competitor's service station. At an Esso service station, the attendant watches as the gas nozzle floats up from the pump and fills up the spaceship with gas. As it leaves, we are told that 200 times a minute, 110 million times a year, someone, somewhere chooses Esso gasoline. No trouble. You make us better you do. Scanned Document View now.
TV-9-46 Moon change (French version). -- 1986. -- 30 seconds. -- Colour. -- Television commercial showing astronaut pouring new Esso Protec Ultra engine oil into a space vehicle which he then drives on the moon. The narrator states that the oil flows faster when you start your engine which gives better protection, because most wear occurs during the first two minutes after ignition - right in your driveway. New Esso Protec Ultra is protection for your engine's future. Scanned Document View now.
TV-9-47-1 Moon change. -- 1986. -- 30 seconds. -- Colour. -- Television commercial showing astronaut pouring new Esso Protec Ultra engine oil into a space vehicle which he then drives on the moon. The narrator states that the oil flows faster when you start your engine which gives better protection, because most wear occurs during the first two minutes after ignition - right in your driveway. New Esso Protec Ultra is protection for your engine's future. Scanned Document View now.
TV-9-48-4 Tiny troubles combo. -- 1986. -- 30 seconds. -- Colour. -- A man drives in with an elephant and needs gas; little Japanese girls need to use the washroom. No trouble. Scanned Document View now.
TV-9-49 Oz. -- 1986. -- 30 seconds. -- Colour. -- The characters from the Wizard of Oz are going to Expo '86. The lion asks [quote]how do we get there?[quote] The scarecrow asks [quote]what will we do there?[quote] and the tin man asks [quote]where will I get oil?[quote] Dorothy points to an Esso service station where they get a free Expo '86 guide. They thank the service station dealer who says "no trouble." Scanned Document View now.
TV-9-50-1 Mr. Norman's dream (car version). -- 1986. -- 30 seconds. -- Colour. -- Mr. Norman and his family are at an Esso service station where the attendant tells him about the great Esso Expo '86 contest. Prizes include five winners of gasoline for life; ten cars; fifty trips for two to Expo '86; and thousands of other prizes. Mr. Norman notices that Esso contributes to Rick Hansen's spinal cord research fund every time you enter the contest. He thanks the attendant who says "no trouble." Scanned Document View now.
TV-9-50-2 Mr. Norman's dream (G.M. version). -- 1986. -- 30 seconds. -- Colour. -- Mr. Norman and his family are at an Esso service station where the attendant tells him about the great Esso Expo '86 contest. Prizes include five winners of gasoline for life; ten Buick Skylarks; fifty trips for two to Expo '86; and thousands of other prizes. Mr. Norman notices that Esso contributes to Rick Hansen's spinal cord research fund every time you enter the contest. He thanks the attendant who says "no trouble." Scanned Document View now.
TV-9-50-3 Le Reve de M. Gobeille (voiture version). -- 1986. -- 30 seconds. -- Colour. -- Mr. Gobeille and his family are at an Esso service station where the attendant tells him about the great Esso Expo '86 contest. Prizes include five winners of gasoline for life; ten cars; fifty trips for two to Expo '86; and thousands of other prizes. Mr. Norman notices that Esso contributes to Rick Hansen's spinal cord research fund every time you enter the contest. He thanks the attendant who says "no trouble." Scanned Document View now.
TV-9-50-4 Le Reve de M. Gobeille (G.M. version). -- 1986. -- 30 seconds. -- Colour. -- Mr. Gobeille and his family are at an Esso service station where the attendant tells him about the great Esso Expo '86 contest. Prizes include five winners of gasoline for life; ten Buick Skylarks; fifty trips for two to Expo '86; and thousands of other prizes. Mr. Norman notices that Esso contributes to Rick Hansen's spinal cord research fund every time you enter the contest. He thanks the attendant who says "no trouble." Scanned Document View now.
TV-9-51 Winston Churchill. -- 1986. -- 30 seconds. -- Colour. -- Voice of Winston Churchill says that "it is my duty to tell you that we are the first with a remarkable breakthrough - a new gasoline that cleans as you drive. Away with dirty carburetors and fuel injectors. Esso will be cleaning - on the highways, on the streets, on the avenues and on the boulevards. This is our finest hour." Esso - no trouble gasoline. Scanned Document View now.
TV-9-52-1 Over the wall - summer. -- 1987. -- 30 seconds. -- Colour. -- Two convicts climb over a prison wall to escape into two separate cars. However, one of them doesn't start and the police apprehend him. He didn't know that Esso gasoline cleans carburetors and fuel injectors as you drive. Scanned Document View now.
TV-9-52-2 Over the wall - winter. -- 1987. -- 30 seconds. -- Colour. -- Two convicts climb over a prison wall and get into a car which doesn't start and the police apprehend them. Isn't it comforting to know that Esso gasoline cleans carburetors and fuel injectors as they drive. Trouble is, some people just don't listen. Scanned Document View now.
TV-9-53-1 In the know. -- 1987. -- 30 seconds. -- Colour. -- A motorist's car is stalled and snow starts to fall. The narrator states that for those who don't know - there is trouble. For those who do know - no trouble. Esso no-trouble winter gasoline reduces engine freeze-up and stalls. After the snow has almost buried the man's car, a little boy comes along and offers him a lift on his sled. Scanned Document View now.
TV-9-54-1 Secret agent 37. -- 1987. -- 30 seconds. -- Colour. -- A secret agent has six mystery coupons from Esso's Top Secret promotion. He tries to discover what he may win, however only the Esso retailer has the top-secret pen to reveal the prizes. Scanned Document View now.
TV-10-66 NHL hockey all-star collection. -- [ca. 1988]. -- 30 seconds. -- Colour. -- Hockey players are shown playing hockey and raising the Stanley Cup. A customer drives into an Esso service station wher he receives an all-star collection crd with a minimum 25 litre fill up. Esso - no trouble gasoline. Scanned Document View now.
TV-9-55-3 The trouble with service. -- 1988. -- 30 seconds. -- Colour. -- A man drives his car to the pump at a service station and waits for service. After awhile he gets out of his car and goes looking for help. The narrator states that the trouble with a lot of service stations is the service. At Esso, we think you ought to get what you came in for. Try Esso for "no trouble" service. Scanned Document View now.
TV-9-55-4 Thinking about service. -- 1988. -- 30 seconds. -- Colour. -- A man sits at the pumps at a service station while the attendant is filling his tank. The man thinks: he didn't even say good morning; he didn't listen to what I asked him; he didn't ask if I wanted my oil changed or my windows cleaned. Next time, come to Esso - we're trying to give you all the service without all of the didn'ts. Esso - no trouble service. Scanned Document View now.
TV-9-56-2 Car wash. -- March, 1988. -- 30 seconds. -- Colour. -- Television commercial shows a car going through a car wash many times and attendants wiping it as it goes by them. The narrator states that you go to all that trouble to get your car clean on the outside, but who's cleaning it on the inside? You need Esso "no trouble" gasoline which cleans as you drive. Scanned Document View now.
TV-9-57-1 Prairies. -- Spring, 1988. -- 30 seconds. -- Colour. -- Commercial shows a little boy playing with his dog in the farmyard and his father fussing over his shiny red car in the shed. He puts Esso Protec Ultra into the engine. As he leaves the shed, he sees the cat on the hood of his car and goes back to push it off. You protect the things you love. Scanned Document View now.
TV-9-57-2 Logging. -- Spring, 1988. -- 30 seconds. -- Colour. -- An old man and his grown grandson fuss over the family-run logging camp, using Esso Protech Ultra engine oil in the equipment. You protect the things you love. Scanned Document View now.
TV-9-57-3 Fishing. -- Spring, 1988. -- 30 seconds. -- Colour. -- Footage of fishing boat, before showing man polishing his antique car. He protects his fishing equipment with Esso oils, and he protects his car's engine with Protec - Esso's best engine protection. Scanned Document View now.
TV-9-57-4 Dream car. -- Spring, 1988. -- 30 seconds. -- Colour. -- Television commercial shows a group of hippies looking at a new car which one of them owns. Then we see a man polishing the car years later while his little boy is bouncing in the front seat. The narrator states that the man still gives the car the best - Esso Protec engine oil. Scanned Document View now.
TV-9-58-1 Big baby. -- 1988. -- 30 seconds. -- Colour. -- A toddler in a car seat wakes up in his dad's car at an Esso service station. He is hungry and grabs an Esso Top Secret coupon book to put in his mouth. When he looks at it he discovers that there are prizes to be won with every coupon, including a 1989 Ford Probe. Meanwhile, the service station attendant is scratching his dad's coupon, revealing that he has won the car. He takes the coupon book and goes bananas. The toddler says "he really acts like a kid sometimes." Scanned Document View now.
TV-9-59-1 Lights. -- 1988. -- 30 seconds. -- Colour. -- As lights begin to come on one by one, the commercial tells us that Esso opened its first research centre in Sarnia, Ontario in 1924 with one person. Since then it has expanded to 300 people who develop technically advanced petroleum products such as [quote]no trouble[quote] gasolines for winter and Protec engine oil. It ends by showing the Esso Research Centre building with all of the lights on. The future is looking very bright. Scanned Document View now.
TV-9-60 Esso Easy Mix Oil for motorcycles. -- [ca. 1989]. -- 30 seconds. -- Colour. -- Commercial shows a motorcycle race and states that championship riders know that Esso Easy Mix Motorcycle oil keeps them right on track. No matter how dirty their engines get on the outside, Esso Easy Mix Motorcycle oil cleans their engines on the inside to keep them running cleaner, smoother and longer. "You make us better" tag line. Scanned Document View now.
TV-9-61-1 Deserted house. -- 1989. -- 60 seconds. -- Colour. -- Four young boys approach a deserted house which Molly Hagen has told them has a ghost living in it. They open the door and quickly shut it after hearing a scary noise inside. After discussing who is going to go in first, one of them says he will do it and goes inside. Meanwhile, the narrator says that at Esso, we know it's not easy going first; the unknown can be a place filled with adventure, but it will take a little extra nerve to walk into it. The boy comes out of the house with something in his arms and one of the others exclaims that it's Molly Hagen's cat! The commercial ends with historical facts about the "firsts" that Esso has achieved in the gasoline business. Going first - it's the spirit of going that extra mile. Scanned Document View now.
TV-9-61-3 Launch. -- 1989. -- 30 seconds. -- Colour. -- Now when you drive into an Esso station, you will get something new - a premium gasoline with improved cleaning power to give better performance. Announcing the launch of new Esso Supreme gasoline. Going that extra mile. Scanned Document View now.
TV-9-61-4 Candle. -- 1989. -- 30 seconds. -- Colour. -- A candle is lit and the narrator says that we'd like to shed some light on the subject of gasoline. Not all of it is right for your car, but now there is new Esso Supreme. Regular gas can't hold a candle to Esso Supreme. Going that extra mile. Scanned Document View now.
TV-9-61-5 Friction. -- 1989. -- 30 seconds. -- Colour. -- Television commercial demonstrating the effects of friction which creates heat and deposit build up. In your engine, heat means wear. Its only protection is a thin layer of oil which either makes it or breaks it. That's fact - not friction. Scanned Document View now.
TV-9-61-6 Top Secret III. -- 1989. -- 30 seconds. -- Colour. -- The secret is out that gas coupons are back again at Esso. These are good for gas discounts and prizes which include 1989 Ford Probes, Wardair holidays, televisions and $25,000 cash. One more way we're going that extra mile. Scanned Document View now.
TV-9-61-7 Deserted house (French version). -- 1989. -- 60 seconds. -- Colour. -- Four young boys approach a deserted house which Molly Hagen has told them has a ghost living in it. They open the door and quickly shut it after hearing a scary noise inside. After discussing who is going to go in first, one of them says he will do it and goes inside. Meanwhile, the narrator says that at Esso, we know it's not easy going first; the unknown can be a place filled with adventure, but it will take a little extra nerve to walk into it. The boy comes out of the house with something in his arms and one of the others exclaims that it's Molly Hagen's cat! The commercial ends with historical facts about the "firsts" that Esso has achieved in the gasoline business. Going first - it's the spirit of going that extra mile. Scanned Document View now.
TV-9-64-1 Sure winners 2. -- 1990. -- 30 seconds. -- Colour. -- Television commercial for both Texaco and Esso branded retailers who are promoting coupon books for gas discounts, gift certificates, RCA colour TVs, $25,000 cash and 1990 Ford Mustang convertibles to be won. Offer ends April 8, 1990. Let Texaco and Esso branded retailers make you a sure winner today. Scanned Document View now.
TV-9-64-3 Waiter. -- 1990. -- 30 seconds. -- Colour. -- A couple drives up to the pumps at an Esso service station where the attendant pretends he is a waiter. He directs them to the pumps where there is an excellent Esso Supreme, and of course regular Esso; however he suggests they try something new on the Esso menu - Esso Extra mid-grade unleaded. Scanned Document View now.
TV-9-64-4 Waiter (French version). -- 1990. -- 30 seconds. -- Colour. -- A couple drives up to the pumps at an Esso service station where the attendant pretends he is a waiter. He directs them to the pumps where there is an excellent Esso Supreme, and of course regular Esso; however he suggests they try something new on the Esso menu - Esso Extra mid-grade unleaded. Scanned Document View now.
TV-9-64-5 Neighbourhood. -- 1990. -- 30 seconds. -- A man's car is parked in the driveway when the hood springs up because it wants to try new Esso Protec engine oil. Then all of the cars parked in the neighbourhood have their hoods spring up because they also want Esso Protec. Don't wait until your car demands it. Scanned Document View now.
TV-9-64-7 Roadblock. -- 1990. -- 30 seconds. -- Colour. -- A herd of cows is blocking a road which results in a lineup of cars stopped and waiting for them to cross. Suddenly all of the hoods on the cars spring up because they want Esso Protec with LXT for extreme hot or cold. Scanned Document View now.
TV-9-65-6 Traffic. -- 1990. -- 30 seconds. -- Colour. -- Television commercial shows man driving in heavy city traffic. He notices he is almost out of gas and pulls into an Esso service station where is gets fast, friendly service to get him back on his way. You're on your way with Esso theme. Scanned Document View now.
TV-9-65-7 Vacation. -- 1990. -- 30 seconds. -- Colour. -- Television commercial shows family in their car on vacation. Several vacation shots are shown including one of the boys kissing a horse. The car pulls into an Esso service station with the little boys asleep in the back seat. The father indicates to the attendant to be quiet so as not to wake them. The tag line at the end is "Esso retailers use customer surveys to set their high standards of service." You're on your way with Esso theme. Scanned Document View now.
TV-9-65-8 Special gift. -- 1990. -- 30 seconds. -- Colour. -- Television commercial promoting Esso book of coupons, which may look like an ordinary book of coupons, but are a gift from Esso. When customer redeems a coupon, they get $1.00 off their gas purchase and Esso donates 10 cents to a children's charity. You're on your way with Esso theme. Scanned Document View now.
TV-9-65-9 Coupon book. -- 1990. -- 30 seconds. -- Colour. -- Promotion for coupon book where secret savings are revealed when you come into an Esso service station. You can win $1.00 off your gas purchase, $25,000 cash, RCA television sets, Florida vacations and Ford Aerostars. You're on your way with Esso theme. Scanned Document View now.
TV-9-66-1 Skates. -- [ca. 1990]. -- 30 seconds. -- Colour. -- One of a series of television commercials advertising road safety and a free brochure with road safety information which can be picked up at Esso service stations. This commercial shows a little girl whose skates are in the car and advises that sharp objects should be stored away where they can't hurt anyone. Esso dealer Heder Esker ends the commercial by saying "to me, good service means getting you safely on your way." Scanned Document View now.
TV-9-66-2 Jesse. -- [ca. 1990]. -- 30 seconds. -- Colour. -- One of a series of television commercials advertising road safety and a free brochure with road safety information which can be picked up at Esso service stations. This commercial shows a little boy (Jesse) riding in a car seat which is too small for him in the back seat of the family car, and advises that he would be safer in a booster seat secured with the seat belt. Esso dealer Julie Knell ends the commercial by saying "to me, good service means getting you safely on your way." Scanned Document View now.
TV-9-66-3 Candle. -- [ca. 1990]. -- 30 seconds. -- Colour. -- One of a series of television commercials advertising road safety and a free brochure with road safety information which can be picked up at Esso service stations. This commercial is about travelling in the winter and that you should always have a candle in the car which can keep you warm for hours. Esso dealer Joe Jardine ends the commercial by saying "to me, good service means getting your safely on your way." Scanned Document View now.
TV-9-72 Pantyhose. -- [ca. 1991]. -- 30 seconds. -- Colour. -- A group of advertising people are trying to come up with a name for a pantyhose promotion which is happening at Esso service stations in Vancouver and the lower mainland of British Columbia. Scanned Document View now.
TV-9-68-1 Bogart (French). -- 1991. -- 30 seconds. -- Colour. -- Secret agent series. Man portraying Humphrey Bogart is in a car. Partez en grande avec Esso. Scanned Document View now.
TV-9-68-2 Fermier (French). -- 1991. -- 30 seconds. -- Colour. -- Man in truck with sheep in the back. Partez en grande avec Esso. Scanned Document View now.
TV-9-68-3 Cowboy (French). -- 1991. -- 30 seconds. -- Colour. -- Cowboy is at service station. Partez en grande avec Esso. Scanned Document View now.
TV-10-72 Murray Westgate old and new 1. -- 1991. -- 30 seconds. -- Colour. -- Murray Westgate is shown in an old Esso television commercial from the 1950s, as well as a new one advertising Esso's great service today. "You're on your way with Esso." Scanned Document View now.
TV-10-73 Murray Westgate old and new 2. -- 1991. -- 30 seconds. -- Colour. -- Murray Westgate talks about the tradition of great service at Esso. Today you can even serve yourself. Full serve or self serve - at Esso, good service stands the test of time. Scanned Document View now.
TV-9-69-1 Little girl and tiger. -- [ca. 1992]. -- 30 seconds. -- Colour. -- Television commercial begins by showing a little girl getting out of bed with her stuffed toy tiger. Later she and her dad visit an Esso service station where a Crayola Colour and Stamp Tiger Kit is advertised for 79 cents and an animated tiger helps with the service. At Esso, giving you good service is how we earn our stripes. Scanned Document View now.
TV-9-69-2 Little boy and tiger. -- [ca. 1992]. -- 30 seconds. -- Colour. -- A little boy and his grandfather visit an Esso service station where a Crayola Colour and Stamp Tiger Kit is advertised for 79 cents and an animated tiger helps with the service. The boy asks his grandfather if he sees the tiger and he replies that he is too old to see tigers. He then asks the little boy if he sees a tiger and he replies that he is too big to see tigers. Scanned Document View now.
TV-69-3 Candle (revised). -- 1993. -- 30 seconds. -- Colour. -- A road safety television commercial which advises motorists to carry a candle for warmth if travelling in winter driving conditions. It also suggests carrying a St. John's Ambulance Family Safety Kit which can be ordered on your Esso card. Scanned Document View now.
TV-69-4 Hands. -- 1993. -- 30 seconds. -- Colour. -Hands are shown providing service as several dealers describe service at their Esso stations. At Esso, we're dedicated to getting you on your way. Scanned Document View now.
TV-9-69-5 Tiny troubles medley. -- 1993. -- 30 seconds. -- Colour. -- Compilation of several other commercials including boys asleep in Vacation, Little Girl and Tiger, and Japanese girls using the washroom in Tiny Troubles. Scanned Document View now.
TV-9-69-7 Product Quality. -- 1993. -- 30 seconds. -- Colour. -- Television commercial which discusses quality control tests and procedures for Esso products. You're on your way with Esso theme. Scanned Document View now.
TV-9-69-13 Magician. -- 1993. -- 30 seconds. -- Colour. -- Television commercial which describes savings to be had by using your Esso card for a month. Various items are pulled out of a hat including a cellular phone for your car, a cam corder and vacation packages. You're on your way with Esso theme. Scanned Document View now.
TV-9-69-14 The only sign you need to know. -- 1993. -- 15 seconds. -- Colour. -- Animated tiger and baseball catcher making signals. You're on your way with Esso theme. Scanned Document View now.
TV-9-69-15 A clean sweep. -- 1993. -- 15 seconds. -- Colour. -- Animated tiger and baseball players are being swept clean. You're on your way with Esso theme. Scanned Document View now.
TV-9-69-16 We cover all the bases. -- 1993. -- 15 seconds. -- Colour. -- Animated tiger and baseball game. You're on your way with Esso theme. Scanned Document View now.
TV-9-69-17 Supreme performance. -- 1993. -- 15 seconds. -- Colour. -- Animated tiger at Esso pumps and baseball game. You're on your way with Esso theme. Scanned Document View now.
TV-9-69-18 Move you. -- 1993. -- 30 seconds. -- Colour. -- To the music of "we will, we will, rock you", using the words "we will, we will, move you", the Esso tiger team of service station attendants are shown servicing vehicles at a service station. Discover the Esso tiger spirit of service. Scanned Document View now.
TV-9-69-19 Pride. -- 1993. -- 30 seconds. -- Colour. -- A group of young service station attendants, "The Esso Tiger Team", discusses the pride they take in their work. Scanned Document View now.
TV-9-69-20 Details. -- 1993. -- 30 seconds. -- Colour. -- A group of young service station attendants, "The Esso Tiger Team", discusses how paying attention to details makes Esso service special. Scanned Document View now.
TV-9-69-21 Good service. -- 1993. -- 30 seconds. -- Colour. -- A group of young service station attendants, "The Esso Tiger Team", discusses good service. Scanned Document View now.
TV-9-22 Quality. -- 1993. -- 30 seconds. -- Colour. -- A group of young service station attendants, "The Esso Tiger Team", discusses Esso quality. Scanned Document View now.
TV-9-70 Tiger Days. -- 1995. -- 30 seconds. -- Colour. -- Television commercial advertising Tiger Days at Esso. The Tiger Days specials are an extra thank you for being an Esso customer. Scanned Document View now.
TV-9-71-1 Eddie. -- 1997-1998. -- 30 seconds. -- Colour. -- One of a series of television commercials promoting the Olympic hockey team and the 1998 Winter Olympics in Nagano, Japan. In this commercial, former hockey player Eddie Shack enters the Olympic team dressing room and is asked if he going to Japan. He says yes, he is going to win one of the Esso trips. Ron Maclean then explains the Esso Olympic Sweepsteaks which people can enter to win one of 10 trips to Japan, or one of 10 Dodge Durangos. Eddie says maybe he will win one of the Durangos and then drive to Japan. Hockey player Brendan Shanahan says he can't do that because there is an ocean in between, but Eddie says that it is in February and it will be frozen. Hockey player Rob Blake agrees with Eddie and says "he's got you there." Scanned Document View now.
TV-9-71-2 Baxters. -- 1997-1998. -- 30 seconds. -- Colour. -- One of a series of television commercials promoting the Olympic hockey team and the 1998 Winter Olympics in Nagano, Japan. In this commercial, Ron Maclean is introducing the Olympic hockey team lineup. He starts with Rob Blake of the LA Kings; from Flin Flon, Howard and Mildred Baxter (who have won a prize in the Esso Olympic Sweepsteaks which are explained); then Brendan Shanahan of Detroit Red Wings who hits Mr. Baxter with his hockey stick as he skates by. Scanned Document View now.
TV-9-71-3 Destroy 'em. -- 1997-1998. -- 30 seconds. -- Colour. -- One of a series of television commercials promoting the Olympic hockey team and the 1998 Winter Olympics in Nagano, Japan. In this commercial, Brendan Shanahan and Rob Blake are trading players cards from the Esso Olympic Hockey Heroes collection which cost $2.99 for each set with your free Esso Extra card. Shanahan offers to trade all of his US players for one of the hockey players. Blake ask what he would do with all of the US players, to which Shanahan replies "destroy 'em." Scanned Document View now.
TV-9-71-4 Dressing rooms. -- 1997-1998. -- 30 seconds. -- Colour. -- One of a series of television commercials promoting the Olympic hockey team and the 1998 Winter Olympics in Nagano, Japan. In this commercial, we see a secret camera filming Ron Maclean and head coach of the Olympic team, Marc Crawford, knocking on the door of the Russian team's dressing room to give the coach cards from the Esso Olympic Hockey Heroes collection with information on the Swedish team. They then visit the Swedish team's dressing room and give their coach cards on the Russian team. When asked what he is going to give the US team, Crawford replies "a headache." Scanned Document View now.
TV-9-71-5 Bobby Clark. -- 1997-1998. -- 30 seconds. -- Colour. -- One of a series of television commercials promoting the Olympic hockey team and the 1998 Winter Olympics in Nagano, Japan. In this commercial, hockey players Brendan Shanahan and Rob Blake are talking about the Swedish and the Russian teams. Bobby Clark comes in and overhears them mention the Russians. He then goes on to tell them a story, which they have obviously heard many times before, about how he played the Russians in 1972 and played an instrumental part in Paul Henderson's winning goal even though he was on the bench. Scanned Document View now.
TV-9-71-6 Speaking Russian. -- 1997-1998. -- 30 seconds. -- Colour. -- One of a series of television commercials promoting the Olympic hockey team and the 1998 Winter Olympics in Nagano, Japan. In this commercial, Brendan Shanahan and Rob Blake are holding drinking glasses to their ears to listen through the wall to the Russian team's dressing room. The glasses they are using are Olympic glasses emblazoned with the official symbol of the '98 Winter Olympics, available for $1.99 each with your Esso credit card. Although they can hear everything that can be said in the Russians' dressing room using the glasses, there is one thing which would make it better - if they could speak Russian. Scanned Document View now.
TV-9-71-7 Need glasses. -- 1997-1998. -- 30 seconds. -- Colour. -- One of a series of television commercials promoting the Olympic hockey team and the 1998 Winter Olympics in Nagano, Japan. In this commercial, Referee Kerry Fraser calls a charging penalty on Rob Blake. Blake says he needs glasses to which Fraser angrily replies that he needs glasses. In fact, he says to the crowd, "you all need glasses", meaning Olympic glasses emblazoned with the official symbol of the '98 Winter Olympics, available for $1.99 each with your Esso credit card. Scanned Document View now.
Series 2 Home products. –– 1980. -- 1 television commercial. -- Television commercials advertsing home products developed by Esso.
TV-9-20 Stretch 'n' Seal - Can Can. -- 1980. -- 30 seconds. -- Colour. -- How does a good cook keep freshness in? A wide variety of foods is covered by Stretch 'n' Seal accompanied by can can music. Scanned Document View now.
Series 3 Home comfort. –– 1961-1989. -- 20 television commercials. -- Television commercials advertising home comfort service, heating oil and appliances available from Esso.
TV-8-3 Cat sleeping on radiator. -- 1961. -- 130 seconds. -- Black and white. -- A man is outside on a cold winter day speaking about Esso heating fuels. He shows a small amount of Esso furnace oil which will heat an entire home for an hour for less than 5 cents. He goes inside the house and removes his winter clothing while discussing the growing popularity of oil for modern heating needs - and of those who choose oil, the largest group use Esso heating fuels. The commercial ends showing a cat curled up sleeping on the radiator. Relax in comfort all winter long. Scanned Document View now.
TV-8-7 Emergency. -- 1965. -- 60 seconds. -- Black and white. -- An Esso home heat service man is ready to meet any emergency - a kitten on the roof of a shed; a woman needs help with her groceries; a woman's hat blows off; and a home furnace needs fixing. Call Imperial Oil for that nice warm feeling. Scanned Document View now.
TV-8-13 Esso automatic home heat service. -1965. -- 60 seconds. -- Black and white. -- A man arrives home from work at the same time as an Esso home heat service man arrives at the house for an automatic furnace inspection. For that nice warm feeling, call Imperial Oil. Scanned Document View now.
TV-8-17 Harvey Hardcamp. -- 1966. -- 60 seconds. -- Colour. -- Harvey has bought four new cars and two television sets in the past 15 years, but his furnace has been working for 18 years. He decides it's time for a new Esso Ultimatic furnace - the latest in improvements and efficiency. Call Imperial Oil for that nice warm feeling. Scanned Document View now.
TV-8-26 Esso home comfort appliances. -- 1967. -- 60 seconds. -- Colour. -- A man who is cold, taking a shower, is hot and dry, and hot and humid, advertises Esso furnaces, hot water heaters, humidifiers and de-humidifiers which can be purchased through Esso Home Comfort Centres. The man also portrays his wife and daughter. Esso - completely at home with you. Note the actor is French comedic actor Fernandel (Fernand Contadin). Scanned Document View now.
TV-8-29 Army. -- 1968. -- 60 seconds. -- Colour. -- Soldiers march into a suburban home to take a shower. The narrator states that it's comforting to know that you have enough hot water when the army walks in to take a shower. The Esso aquathermic hot water heater delivers a never-ending supply of hot water. You can rent it for as little as $4.13 a month. Scanned Document View now.
TV-8-31 Safari. -- 1968. -- 60 seconds. -- Colour. -- A couple are wearing safari hats in their hot living room when an Esso heating specialist arrives at their door. He checks the temperature and duct work in all of their rooms so that the right Esso furnace can be custom installed to suit all of their needs. Scanned Document View now.
TV-8-34 Boarding house. -- 1969. -- 60 seconds. -- Colour. -- Residents of a boarding house which include a belly dancer, Carmen Jose, a piano player, a violinist and an opera singer are uncomfortable until Mr. Pennyfeather has an Esso de-humidifier, furnace, humidifier and hot water heater installed for his tenents. Always look to Imperial for the best in home comfort, fuel and service. Scanned Document View now.
TV-8-36 Carmen Jose refuses to play. -- 1969. -- 60 seconds. -- Colour. -- Piano player Carmen Hose refused to play another note until the boarding house manager Mr. Pennyfeather called in an Esso Home Comfort consultant to bring the heating system up to date. Scanned Document View now.
TV-8-41 Mini/maxi mix-up. -- 1970. -- 60 seconds. -- Colour. -- Sherlock Holmes and Mr. Watson are investigating the curious behavior of his lordship's daughter who in some rooms of the house wears a stylish mini dress, but in other rooms wears a maxi dress. Holmes determines that this is caused by outmoded heating. He calls in an Esso Home Comfort expert who advises which of Esso's 28 furnaces are right for the house. Scanned Document View now.
TV-8-43 Kitchen talk. -- 1971. -- 30 seconds. -- Colour. -- Sherlock Holmes is talking to the kitchen staff in a British upper-class house about the Esso 78 gallon hot water heater which can run forever. Scanned Document View now.
TV-8-46 Baby in crib [ca. 1972]. -- 30 seconds. -- Colour. -- Television commercial advertising oil furnace - the Esso forced-air furnace which provides safe, even, automatic heat and is backed by Imperial Oil. Makes Home Comfort more complete. Scanned Document View now.
TV-8-54 If. -- 1972. -- 60 seconds. -- Colour. -- Television commercial for Esso air conditioner, Esso central air cleaner, Esso humidifier, Esso hot water heater and Esso forced-air oil furnace. "If you have these, yours is the joy of Esso Home Comfort - and you will be content my friend." Scanned Document View now.
TV-8-56 Street hockey. -- 1972. -- 30 seconds. -- Colour. -- An Esso Home Comfort fuel oil agent arrives at a house. The narrator asks why more people deal with Esso fuel oil agents - the fast, dependable, automatic service, quality fuel oil, convenient payment plan? Or, just because of guys like the agent who stops to play street hockey with some kids. Scanned Document View now.
TV-8-57 Emergency call. -- 1975. -- 60 seconds. -- Colour. -- An Esso Home Comfort service man takes his son to an emergency call to fix a furnace. Esso has a 24 hour emergency service. "We're in the yellow pages waiting for your call." Scanned Document View now.
TV-8-58 Cool guy. -- [ca. 1975]. -- 60 seconds. -- Black and white. -- Actor Bill Van, wearing a three-piece white suit, says you can always tell if a man has Esso central air conditioning by the way he dresses. Call Esso Home Comfort and stay cool all summer. Scanned Document View now.
TV-9-16-1 Comparison. -- 1979. -- 30 seconds. -- Colour. -- Television commercial announcing the new Esso Econoblue furnace. Esso research has developed a new combustion technology which can save customers up to 20% on their fuel oil. Scanned Document View now.
TV-9-17-1 Esso fiberglas insulation offer. -- 1979. -- 30 seconds. -- Colour. -- Esso fuel oil dealers are making an interesting insulation offer to help customers save money on their fuel oil. When you buy Fiberglas Canada pink pad insulation from a building supplier of your choice, your Esso agent will credit 10% of the cost of the insulation to your fuel oil account. Scanned Document View now.
TV-10-41 Quigley family. -- [ca. 1982-1983]. -- 30 seconds. -- Colour. -- The Quigley famly is cold because their fuel company forgot to deliver the oil. If they had known about the Esso Home Comfort Plan with automatic delivery, 24 hour emergency service and easy payment plan, they wouldn't be left out in the cold. Esso Home Comfort - because you need dependable heating service. Scanned Document View now.
TV-9-63 On the house. -- 1989. -- 30 seconds. -- Colour. -- Animated television commercial for Esso home heating fuel service. Esso guarantees you won't run out of heating fuel. If you do, you will get 450 litres "on the house". Just one more way we're going that extra mile. Scanned Document View now.
Series 4 Farm agent support. –– 1963-1990. -- 61 television commercials. -- Television commercials advertising farm products and services available from Esso Agents.
TV-7-1 Flexitooth. -- 1963. -- 90 seconds. -- Black and white. -- Television commercial advertising a flexible, plastic attachment for farm combines which allows it to pick up grain without picking up stones. Flexitooth can be purchased from your Esso Agent who is right with the times, meaning more value, more profit for you. Scanned Document View now.
TV-7-8 Big news. -- [ca. 1965]. -- 90 seconds. -- Black and white. -- Imperial Oil introduces a new era in engine lubrication service with three new motor oils – Esso, Esso Extra and super premium Uniflo. It also advertises the motor oil selector. More now, more in the future from Imperial Oil. Scanned Document View now.
TV-7-3 New fertilizer analysis. -- [ca. 1965]. -- 60 seconds. -- Black and white. -- Television commercial introducing Engro 11-55-0 fertilizer. Because it has more nutrients, you need 1/7th less which save you time in handling and labour, space for storage and money. You can get it from your Esso Agent who helps you get more for what you do. Scanned Document View now.
TV-7-2 Fertile fields and fertilizers. -- 1966. -- 60 seconds. -- Colour. -- Television commercial introducing a new book from Engro about soil and fertilizers, targeted to farmers in Alberta, Saskatchewan and Manitoba. It's free from your Esso Agent who helps you get more for what you do. Scanned Document View now.
TV-7-6 Gingham gown. -- 1967. -- 90 seconds. -- Black and white. -- A young woman wants to go to a dance but her dress is soiled. She washes it in detergent which is the result of research done by Imperial Oil. Imperial Oil – doing more research than all other oil companies together. Scanned Document View now.
TV-7-7 Total service. -- 1967. -- 90 seconds. -- Colour. -- Illustrations of blueprints, gears, pistons, the Esso logo and an instrumental version of the happy motoring song are used to illustrate the total service you get from you Imperial Oil industrial representative. Scanned Document View now.
TV-7-4 Esso soil patrol. -- [ca. 1968-1969]. -- 60 seconds. -- Colour. -- The members of the Esso soil patrol can do accurate soil analyses and recommend the proper fertilizer and herbicide for your needs. Call your Esso Agent who helps you get more for what you do. Scanned Document View now.
TV-7-5 Crop planning book. -- [ca. 1968-1969]. -- 60 seconds. -- Colour. -- Weeds are a farmer's number one problem. The Esso soil patrol can help with weed control and Engro has put out a crop planning book which you can obtain from your Esso Agent. He helps you get more for what you do. Scanned Document View now.
TV-7-19 5% discount. -- 1970. -- 30 seconds. -- Colour. -- Television commercial advertises that farmers can get a 5% discount on Engro fertilizers if they order before March 31st. You can always count on good value from your Esso Agent. Scanned Document View now.
TV-7-20 Bulk Engro. -- 1970. -- 30 seconds. -- Colour. -- Television commercial advertises that bulk Engro fertilizer is more efficient and saves you money - $7 per ton. You can always count on good value from your Esso Agent. Scanned Document View now.
TV-7-21 2% discount. -- 1970. -- 30 seconds. -- Colour. -- Television commercial advertises that farmers can get a 5% discount on Engro fertilizers if they order before March 31st. You can always count on good value from your Esso Agent. Scanned Document View now.
TV-7-10 Farm tools. -- [ca. 1970]. -- 30 seconds. -- Colour. -- Esso Agents have big savings on farm tools such as a power drill for $16.64. You can always count on good value from your Esso Agent. Scanned Document View now.
TV-7-18 Safety ear muffs. -- 1971. -- 30 seconds. -- Colour. -- Farmers should protect their hearing from tractor noise with safety ear muffs available from their Esso Agent for $5.25. You can always count on good value from your safety-minded Esso Agent. Scanned Document View now.
TV-7-12 Engro fertilizer. -- 1971. -- 30 seconds. -- Colour. -- A farmer explains why he uses Engro fertilizer – because of the quality and the good service he receives from his Esso Agent. For Engro bag or bulk – see your Esso Agent. Scanned Document View now.
TV-7-13 Essolube D3. -- [ca. 1971]. -- 30 seconds. -- Colour. -- Television commercial explains that all engine oils are not created equal. Farmers should use Essolube D3 crank case oil – the worker. You can count on a great deal from your Esso Agent. Scanned Document View now.
TV-7-14 Esso Hydraul. -- 1971. -- 30 seconds. -- Colour. -- Television commercial explains that todays hydraulic systems are designed to do a powerhouse of a job so Esso has designed a powerhouse of an oil designed to work at high and low temperatures. Esso Hydraul – the powerhouse. You can count on a great deal from your Esso Agent. Scanned Document View now.
TV-7-22 Engro fertilizer in bulk. -- [ca. 1972]. -- 30 seconds. -- Colour. -- Television commercial explains that using Engro fertilizer in bulk will save you time, labour and money – it's 23% faster, saves emptying bags, and costs $7 less per ton. Performance. Count on it from your Esso Agent. Scanned Document View now.
TV-7-23 Protect your investment. -- [ca. 1972]. -- 30 seconds. -- Colour. -- Whether your business is big or small, Esso gasolines and diesel fuels keep your investment rolling, Esso oils protect your investment to keep it moving and Esso greases keep your investment turning. Performance. -- Count on it from your Esso Agent. Scanned Document View now.
TV-7-24 Unitol farm grease. -- 1972. -- 30 seconds. -- Colour. -- The first real breakthrough in farm grease in twenty years is all-purpose Esso Unitol. It won't melt at 500 degrees and still performs at 30 below. Performance. Count on it from your Esso Agent. Scanned Document View now.
TV-7-31 Unitol farm grease (French version). -- 1972. -- 30 seconds. -- Colour. -- French version of TV-7-24. The first real breakthrough in farm grease in twenty years is all-purpose Esso Unitol. It won't melt at 500 degrees and still performs at 30 below. Performance. Count on it from your Esso Agent. Scanned Document View now.
TV-7-34 Unitol grease for all farm machinery. -- [ca. 1972]. -- 30 seconds. -- Colour. -- Unitol is the one grease for all farm machinery in all seasons. It won't melt at 500 degrees and performs at 30 below. Your Esso Agent has the products and technical assistance for all of your farm machinery. Performance. You can count on it from your Esso Agent. Scanned Document View now.
TV-7-25 Hydraul 56. -- 1972. -- 30 seconds. -- Colour. -- Television commercial introduces Hydraul 56 for transmissions after introducing Esso Hydraul last year for hydraulic systems. Performance. Count on it from your Esso Agent. Scanned Document View now.
TV-7-26 Esso diesel fuel. -- 1972. -- 30 seconds. -- Colour. -- Esso diesel fuel is a clean fuel which lubricates as it works. Performance. Count on it from your Esso Agent. Scanned Document View now.
TV-7-27 Essolube HDX crankcase oil. -- 1972. -- 30 seconds. -- Colour. -- A farmer at an equipment fair explains that he has used Essolube HDX for five years with no problems and it protects you warranty on new equipment. Performance. Count on it from your Esso Agent. Scanned Document View now.
TV-7-28 Esso lubricants and fuels. -- [ca. 1972]. -- 30 seconds. -- Colour. -- A farmer inspects his machinery in which he has a big investment. He can protect this investment by using Esso lubricants and fuels, which Esso is constantly improving – believing that what it best today can be better tomorrow. Performance. Count on it from your Esso Agent. Scanned Document View now.
TV-7-29 New tractor. -- 1972. -- 30 seconds. -- Colour. -- A new tractor arrives which can be protected with a better farm crankcase oil – Essolube D3. It has special additives which prevent overhauls and prolongs engine life. Performance. Count on it from your Esso Agent. Scanned Document View now.
TV-7-32 New tractor (French version). -- 1972. -- 30 seconds. -- Colour. -- French version of TV-7-29). -- A new tractor arrives which can be protected with a better farm crankcase oil – Essolube D3. It has special additives which prevent overhauls and prolongs engine life. Performance. Count on it from your Esso Agent. Scanned Document View now.
TV-7-30 Herbicides. -- 1972. -- 30 seconds. -- Colour. -- Television commercial explains that Esso Agents know about weed control. They carry a full range of herbicides and can provide technical assistance. Performance. Count on it from your Esso Agent. Scanned Document View now.
TV-7-33 Diesel fuel from Esso. -- [ca. 1972]. -- 60 seconds. -- Colour. -- The commercial begins with a farmer heading out to his field and an Esso Agent about to begin his fuel deliveries. The narrator states that you depend on quality diesel fuel to get the job done. Your Esso Dealer has consistently high quality diesel fuel which has a low sulfur content and is clean. It is seasonally adjusted to give power in summer, easy starts in winter and consistent performance. Performance. You can count on it from your Esso Agent. Scanned Document View now.
TV-7-35 Essolube XD3 crankcase oil. -- 1973. -- 60 seconds. -- Colour. -- A farmer explains that he has lots of equipment and uses one crankcase oil for all of it – Essolube XD3. It has additives to protect the warranty and extend engine life. His Esso Agent has this product and the technical information to go with it. Performance. You can count on it from your Esso Agent. Scanned Document View now.
TV-7-36 Hydraul 50 and Hydraul 56. -- [ca. 1973]. -- 30 seconds. -- Colour. -- These two products provide all-season protection and power for prairie farmers. The compatible grades prevent misapplication regardless of the make of tractor. Performance. You can count on it from your Esso Agent. Scanned Document View now.
TV-7-37 Essolube HDX crankcase oil 2. -- [ca. 1973]. -- 30 seconds. -- Colour. -- A farmer explains that he has used Essolube HDX in his tractor for five years because with the high cost of machinery you have to protect it. He also uses it in his combine. Ask your Esso Agent about warranty protection. Performance. Count on it from your Esso Agent. Scanned Document View now.
TV-7-40 Engro fertilizer in bag or bulk. -- [ca. 1973]. -- 30 seconds. -- Colour. -- Television commercial advising farmers to ask their Esso Agent about Engro fertilizer in bags or bulk. They can be sure of a good price, a credit plan to meet their needs and fast, dependable service. If they buy in bulk, they will save $8 per ton. Performance. Count on it from your Esso Agent. Scanned Document View now.
TV-7-41 Summer and winter Esso diesel fuel. -- 1973. -- 30 seconds. -- Colour. -- Two flasks of diesel fuel are shown which the consumer might think were both the same. However, Esso diesel fuel is modified for summer and winter, and is super clean. It's right for maximum power and performance. Performance. Count on it from your Esso Agent. Scanned Document View now.
TV-7-42 Unitol grease. -- 1973. -- 30 seconds. -- Colour. -- Television commercial advertising all-purpose Unitol grease which is so tough it is likely more than your equipment will ever need. Performance. Count on it from your Esso Agent. Scanned Document View now.
TV-7-43 Essolube XD3 crankcase oil. -- 1974. -- 30 seconds. -- Colour. -- After two and a half million miles of testing, Esso research introduces new XD3 multi grade crankcase oil for gasoline and diesel engines. It protects your warranty and more additives extend the life of your engine. Performance proven. Performance. Count on it from your Esso agent. Scanned Document View now.
TV-7-44 Essolube XD3 crankcase oil (Revised). -- [ca. 1974]. -- 60 seconds. -- Colour. -- This is a revised version of TV-7-35 introducing a new tag line. A farmer explains that he has lots of equipment and uses one crankcase oil for all of it – Essolube XD3. It has additives to protect the warranty and extend engine life. His Esso Agent has this product and the technical information to go with it. Count on your Imperial Esso Agent. When you need him, he's there. Scanned Document View now.
TV-7-45 Unitol grease 2. -- [ca. 1974]. -- 30 seconds. -- Colour. -- Television commercial stresses that your Esso Agent is the only man who has this one grease – multi-purpose Unitol. Count on your Imperial Esso Agent. When you need him, he's there. Scanned Document View now.
TV-7-46 Hydraul 50 and Hydraul 56 (Revised). -- [ca. 1974]. -- 30 seconds. -- Colour. -- This is a revised version of TV-7-36 with a tag line. These two products provide all-season protection and power for prairie farmers. The compatible grades prevent misapplication regardless of the make of tractor. Count on your Imperial Esso Agent. When you need him, he's there. Scanned Document View now.
TV-7-47 Farmers depend on Esso agents. -- 1974. -- 30 seconds. -- Colour. -- A farmer and an Esso Agent are making an early start. The Esso agent explains that he isn't farming, but he is part of over a hundred farms in the area. Customers, like the farmer John Hammill, depend on him and his Esso products. Dependable products and service are what keeps him in business. Count on your Imperial Esso Agent. When you need him, he's there. Scanned Document View now.
TV-7-48 Esso Agent is more than just a farm supplier. -- 1974. -- 60 seconds. -- Colour. -- Television commercial shows an Esso Agent at work. We are told that he is more than just a farm supplier. He has knowledge, experience and equipment and products to help you improve your yield. He knows what you need, when you need it. Count on your Imperial Esso Agent. When you need him, he's there. Scanned Document View now.
TV-7-50 Esso diesel fuel (Revised). -- 1974. -- 30 seconds. -- Colour. -- Revised version of TV-7-26 with new tag line. Esso diesel fuel is a clean fuel which lubricates as it works. Count on your Imperial Esso Agent. When you need him, he's there. Scanned Document View now.
TV-7-51 Engro fertilizer service. -- 1974. -- 30 seconds. -- Colour. -- An Esso Agent is just closing for the day when a customer calls for fertilizer. The agent goes back into the office to give his customer the fast service he needs. He will also provide soil analysis, equipment and competitive prices. He states "I'm an Esso agent. A man you can count on." Scanned Document View now.
TV-9-2-1 Hydraul race 1 (French). -- 1977. -- 30 seconds. -- Colour. Scanned Document View now.
TV-9-2-2 Hydraul diesel (French). -- 1977. -- 30 seconds. -- Colour. Scanned Document View now.
TV-9-6 Cold-Flo. -- 1978. -- 30 seconds. -- Colour. -- T.J. [quote]Buster[quote] Corey knows a good thing when he sees one. A Cold-Flo converter takes the fuss out of anhydros because you can cultivate and fertilize in one operation. Buster thinks it will pay for itself in one year. Your Esso Agent - a man you can count on. Scanned Document View now.
TV-9-7-1 Sam. -- 1978. -- 30 seconds. -- Colour. -- Sam sure likes his new diesel tractor and is fussy about the oil he uses. He runs it on Essolube XD3 and Hydraul which is covered by Esso's own warranty. He depends on his Esso Agent for all of his lubricants. Your Esso Agent - a man you can count on. Scanned Document View now.
TV-9-7-2 John. -- 1978. -- 30 seconds. -- Colour. -- An Esso Agent tells John he has enough oil to go into business because he is storing different oils for different machinery. The agent tells John he can run all of his equipment on Essolube XD3 Multigrade. Your Esso Agent - a man you can count on. Scanned Document View now.
TV-9-8-1 Drive shed. -- [ca. 1978-1979]. -- 30 seconds. -- Colour. -- A farmer and an Esso agent come into a drive shed where equipment is being stored. The agent explains that Essolube XD3 oil will protect the equipment, the dealer's warranty, and Esso adds a warranty of its own. When it comes to lubricants, listen to your Esso Agent. Your Esso Agent - a man you can count on. Scanned Document View now.
TV-9-8-2 Cost analysis. -- [ca. 1978-1979]. -- 30 seconds. -- Colour. -- Two farmers and an Esso agent are discussing cost analysis and increasing crop yields with Anhydros. They go into the house for coffee to discuss it further, accompanied by the one farmer's son, played by actor Michael J. Fox. He asks the agent if he can supply the applicator. For the Engro fertilizer you need, talk to your Esso Agent. Your Esso Agent - a man you can count on. Scanned Document View now.
TV-9-18 Drive shed (Revised). -- 1980. -- A farmer and an Esso agent come into a drive shed where equipment is being stored. The agent explains that Essolube XD3 oil will protect the equipment, the dealer's warranty, and Esso adds a warranty of its own. When it comes to lubricants, listen to your Esso Agent. Your Esso Agent - a man you can count on. New Imperial Oil centennial logo at the end: 1880-1980. Scanned Document View now.
TV-9-19-1 Cost analysis (Revised). -- [1980]. -- Two farmers and an Esso agent are discussing cost analysis and increasing crop yields with Anhydros. They go into the house for coffee to discuss it further, accompanied by the one farmer's son, played by actor Michael J. Fox. He asks the agent if he can supply the applicator. For the Engro fertilizer you need, talk to your Esso Agent. Your Esso Agent - a man you can count on. New Imperial Oil centennial logo at the end: 1880-1980. Scanned Document View now.
TV-9-19-2 NH3 converter (Revised). -- [1980]. -- 30 seconds. -- Colour. -- Farmer T.J. [quote]Buster[quote] Corey knows a good thing when he sees one. He feeds NH3 into a converter mounted on his cultivator so he can cultivate and fertilize in one operation. Exclusive to Esso Agents. Your Esso Agent - a man you can count on. New Imperial Oil centennial logo at the end: 1880-1980. Scanned Document View now.
TV-9-27-1 Farm/Lubricant. -- 1981. -- 30 seconds. -- Colour. -- Television commercial advertising more efficient farm lubricants. At Esso, the search must continue. Scanned Document View now.
TV-9-27-2 Farm/Fertilizer. -- 1981. -- 30 seconds. -- Colour. -- Television commercial advertising more efficient farm fertilizers. At Esso, the search must continue. Scanned Document View now.
TV-9-31 Ammonia converter. -- 1982. -- 30 seconds. -- Colour. -- The efficient farmer saves time and fuel by using an ammonia converter to cultivate and fertilize in one application. The search for more efficient farming technology continues at Esso. Scanned Document View now.
TV-9-33-3 Farm/Fertilizer. -- 1982. -- 30 seconds. -- Colour. -- Farmer Murray Hay of Saskatoon wants to be more efficient. His Esso Agent suggest using Engro ammonia converter so he can cultivate and fertilize at the same time. You make us better you do - Esso. Scanned Document View now.
TV-9-67-1 Gracie Lewis (National campaign). -- [ca. 1990]. -- 60 seconds. -- Colour. -- Two elderly Esso agents are riding in a truck on a country road in winter. The one driving asks the other one if he remembers certain things that happened on the job in 1939, 1968, and 1947, to which he answers that he doesn't remember. They arrive at the Esso Agency and go inside the office. The narrator then says that for longer than anyone can remember, Esso agents and resellers have been getting fuel, heating oil, lubricants and fertilizers to their customers, no matter what, no matter where. The two Esso agents go on their way again and the one asks the other if he remembers fox trotting with Gracie Lewis, to which he replies, "I remember that." The commercial finishes with "in Perth, you're on your way with David Bangs." Scanned Document View now.
TV-9-67-2 Gracie Lewis (National campaign). -- [ca. 1990]. -- 30 seconds. -- Colour. -- Two elderly Esso agents are riding in a truck on a country road in winter. The one driving asks the other one if he remembers certain things that happened on the job in 1939 and 1968, to which he answers that he doesn't remember. They arrive at the Esso Agency and go inside the office. The narrator then says that for longer than anyone can remember, Esso agents and resellers have been getting fuel, heating oil, lubricants and fertilizers to their customers, no matter what, no matter where. The two Esso agents go on their way again and the one asks the other if he remembers fox trotting with Gracie Lewis, to which he replies, "I remember that." The commercial finishes with "in Antigonish, you're on your way with Matt Whitehead." Scanned Document View now.
TV-9-67-3 Gracie Lewis (Prairie campaign). -- [ca. 1990]. -- 60 seconds. -- Colour. -- Two elderly Esso agents are riding in a truck on a country road in winter. The one driving asks the other one if he remembers certain things that happened on the job in 1939, 1968, and 1947, to which he answers that he doesn't remember. They arrive at the Esso Agency and go inside the office. The narrator then says that for longer than anyone can remember, Esso agents and have been getting fuel, heating oil, lubricants and fertilizers to their customers, no matter what, no matter where. The two Esso agents go on their way again and the one asks the other if he remembers fox trotting with Gracie Lewis, to which he replies, "I remember that." The commercial finishes with "in Winnipeg, you're on your way with Dwight Twill." Scanned Document View now.
TV-9-67-4 Gracie Lewis (Prairie campaign). -- [ca. 1990]. -- 30 seconds. -- Colour. -- Two elderly Esso agents are riding in a truck on a country road in winter. The one driving asks the other one if he remembers certain things that happened on the job in 1939 and 1968, to which he answers that he doesn't remember. They arrive at the Esso Agency and go inside the office. The narrator then says that for longer than anyone can remember, Esso agents and have been getting fuel, heating oil, lubricants and fertilizers to their customers, no matter what, no matter where. The two Esso agents go on their way again and the one asks the other if he remembers fox trotting with Gracie Lewis, to which he replies, "I remember that." The commercial finishes with "in Morris, you're on your way with Joan McVicar." Scanned Document View now.
Series 5 Institutional advertisements. -- [ca. 1962-1994]. -- 95 television commercials. -- Public relations advertisements educating the public about the value of Esso research, petroleum products, and investiment which increases the economic prosperity of the country and improves Canadians' lives, while Imperial Oil also protects the environment.
TV-13-20 Real value in British Columbia. -- [ca. 1962]. -- 100 seconds. -- Black and white. -- Animated television commercial talking about good value products in British Columbia. For example, apples at 12 cents per pound and 59 cents for a half a pound can of sockeye salmon. Esso dealers also specialize in real value. Esso gasoline costs the consumer about 6.1 cents a pound, which is less than a pound of table salt. In order to bring you this bargain gasoline, Imperial Oil has invested in drilling oil wells, building pipelines, refineries and modern service stations in British Columbia - more than $80 million since 1951. Scanned Document View now.
TV-13-18 Transportation. -- [ca. 1962]. -- 90 seconds. -- Black and white. -- The television commercial begins with historical images of Canada in the late 1800s, when transportation was the country's biggest problem. Transportation depended on muscle power - of oxen, horses and man's own muscles. Now, Canada is 18 million strong and the power of oil has shortened transportation time. Imperial Oil is the leading supplier of oil for transportation in Canada. Scanned Document View now.
TV-13-3 Quebec and Labrador - iron ore industry. -- [ca. 1967]. -- 90 seconds. -- Black and white. -- Television commercial showing tanker cars of oil being shipped north from the Gulf of St. Lawrence to provide energy for the giant machinery and mills of Quebec and Labrador's iron ore industry. Wherever Canadians work, you'll find Imperial Oil, providing more now, more in the future. Imperial Oil - Canada's largest supplier of energy. Scanned Document View now.
TV-13-6 West Coast scenario. -- [ca. 1967]. -- 90 seconds. -- Black and white. -- On the Pacific coast, Imperial Oil ships oil by sea to provide fuel for the fishing and logging industries. From the shores of British Columbia, throughout every province, wherever Canadians work, you'll find Imperial Oil - providing more now, more in the future. Imperial Oil - Canada's largest supplier of energy. Scanned Document View now.
TV-13-8 Harvest time. -- [ca. 1967]. -- 90 seconds. -- Black and white. -- An Esso tank truck delivers fuel to a farmer for his harvesting machinery. Imperial Oil - Canada's largest supplier of energy. Scanned Document View now.
TV-13-9 Steel plant. -- [ca. 1967]. -- 90 seconds. -- Black and white. -- Television commercial showing the operation of a steel plant in Hamilton which uses the energy of Esso oil in its blast furnaces to make molten iron more efficiently. From the industrial complexes of southern Ontario, throughout every province - wherever Canadians work, you'll find Imperial Oil. More now, more in the future from Imperial Oil - Canada's largest supplier of energy. Scanned Document View now
TV-13-1 Esso research improves lives. -- [ca. 1967]. -- 90 seconds. -- Colour. -- Television commercial showing various ways in which Esso research improves Canadian's lives by developing the basic ingredients for plastic skis, livelier golf balls, professional furniture finishes, vinyl jackets and waterproof waders. Imperial Oil is investing more than $120 million dollars to find the oil Canada needs to provide a richer life for all Canadians. The commercial ends by showing a young boy playing hockey, stating "wait until you see what Imperial Oil will do for him." More now, more in the future, with Imperial Oil. Scanned Document View now.
TV-13-2 Esso research improves traveler's lives. -- 1967. -- 90 seconds. -- Colour. -- Television commercial showing various ways in which Esso research improves traveler's lives. Examples given include vinyl wall paneling and insulation in aircraft; attractive, easily cleaned upholstery in automobiles; foam rubber for comfortable seats on buses; material for sturdy luggage; and fuel to take people where they want to go. Imperial Oil is investing more than $120 million dollars to find the oil Canada needs to contribute to a better life for all Canadians. The commercial ends by showing a baby in a car seat, stating "wait until you see what Imperial Oil will do for him." More now, more in the future. Imperial Oil - Canada's largest supplier of energy. Scanned Document View now.
TV-13-15 Young moderns. -- 1967. -- 90 seconds. -- Colour. -- Television commercial begins with a young couple on a motorcycle and asks what Imperial Oil has done for them lately. The narrator states that petroleum and research has provided the basic ingredient for the sporty sweaters they wear everywhere; the vinyl-covered wallpaper for their first home; the paints and polishes that make their first car gleam; and plastic-coated plates and cups which make time for more fun at parties. This year, Imperial Oil is investing $120 million dollars to find the oil Canada needs and to develop new ways to use it to create a better life for all Canadians. At the end of the commercial, we see a young girl and boy - "wait until you see what Imperial Oil will do for them." More now, more in the future - Imperial Oil. Scanned Document View now.
TV-13-16 Farmer. -- 1967. -- 90 seconds. -- Colour. -- A farmer is shown and the television commercial discusses what Imperial Oil has done for him lately. Examples given are that petroleum and research have lead to the development of ingredients for the paints and weatherproofing to protect his buildings; modern chemical fertilizers to increase his yield; helped in the developments of weed killers and insect sprays; plastic pipes to carry clean water to his livestock and his home; and propane gas to run his refrigerator and stove. This year, Imperial Oil is investing $120 million dollars to find the oil Canada needs and to develop new ways to use it to create a better life for all Canadians. At the end of the commercial we see a young boy with a calf - "wait until you see what Imperial Oil will do for him." More now, more in the future - Imperial Oil. Scanned Document View now.
TV-13-17 Women. -- 1967. -- 90 seconds. -- Colour. -- Television discusses what Imperial Oil has done for women. Examples given are that petroleum and research have provided ingredients for cosmetics and hair tint; man-made fibers for fashions; polyethylene for plastic to protect food; safe plastic toys; candles for flattering candlelight. This year, Imperial Oil is investing $120 million dollars to find the oil Canada needs and to develop new ways to use it to create a better life for all Canadians. At the end of the commercial we see a young girl with a dollhouse - "wait until you see what Imperial Oil will do for her." More now, more in the future - Imperial Oil. Scanned Document View now.
TV-13-4 Imperial Oil research song. -- [ca. 1967]. -- 90 seconds. -- Black and white. -- Images of pumping oil out of the ground and how Imperial Oil research finds ways to keep it flowing. Imperial Oil is doing more research than all other oil companies in Canada together. Scanned Document View now.
TV-13-5 Imperial Oil gasoline song. -- [ca. 1967]. -- 90 seconds. -- Black and white. -- Television commercial begins with a car driving into a 1930 service station where Esso fuel was the finest you could buy. Over the years, Imperial Oil has kept improving its fuel by raising the octane level for today's cars. The cars of tomorrow will run on Esso products which are right, right, right with the times. Imperial Oil is doing more research than all other oil companies in Canada together. Scanned Document View now.
TV-13-7 Imperial Oil exploration song. -- [ca. 1967]. -- 90 seconds. -- Black and white. -- The song is accompanied by footage of geologists taking rock samples which are then sent to a research lab to be analyzed before drilling begins. Imperial Oil - doing more research in Canada than all other oil companies together. Scanned Document View now.
TV-13-19 Road building song. -- [ca. 1967]. -- 90 seconds. -- Black and white. -- Song accompanied by footage of road building. Imperial Oil research develops the correct type of asphalt to be made for particular road conditions. Imperial Oil is doing more research than all other oil companies in Canada together. Scanned Document View now.
TV-13-10 Little man. -- [ca. 1967]. -- 60 seconds. -- Colour. -- An animated television commercial in which a little man tells us that the retail price of gasoline has increased, gasoline taxes have increased, dealer mark-up has increased, but what Imperial gets has gone down. One more reason you can always look to Imperial for the best. Scanned Document View now.
TV-13-24 Imperial Oil buys lots of products. -- [ca. 1967]. -- 60 seconds. -- Colour. -- Animated television commercial giving examples of the many products and supplies Imperial Oil buys in Canada to run its business - $250 million dollars worth last year. It explains that whenever you buy Esso products, money flows into the Canadian economy. Scanned Document View now.
TV-13-11 $100 million dollars. -- [ca. 1967]. -- 60 seconds. -- Black and white. -- Television commercial which explains that when Esso gasoline flows into your car, money flows into the Canadian economy because Imperial Oil purchases all kinds of Canadian products to run its business. We are told that last year, Imperial spent over $100 million dollars. Scanned Document View now.
TV-13-21 History of service stations. -- [1967]. -- 90 seconds. -- Black and white. -- Television commercial shows historical images of service stations, from the first one in 1907 through the 1950s. Today the trend is for better service from fewer stations. From 1957 to 1967, there are 11% fewer stations, but average sales per station is up 77%. This is because the number of vehicles is up 50% and today's service stations are larger and more efficient. The motorist and his community can always look to Imperial for the best. Scanned Document View now.
TV-13-22 Price breakdown of gas in British Columbia (Victoria). -- 1967. - 90 seconds. -- Black and white. -- Television commercial explains that Imperial Oil gets less than half of what consumers pay at the pump for gasoline. They are getting less today than in 1957, even though the quality of gasoline has been steadily improving. Scanned Document View now.
TV-13-23 Price breakdown of gas in British Columbia (Vancouver). -- 1967. - 90 seconds. -- Black and white. -- Television commercial explains that Imperial Oil gets less than half of what consumers pay at the pump for gasoline. They are getting less today than in 1957, even though the quality of gasoline has been steadily improving. Scanned Document View now.
TV-13-12 Tom Watmore. -- [ca. 1970]. -- 60 seconds. -- Colour. -- Tom Watmore, environmental coordinator for Imperial Oil's exploration and production operations in the Arctic, explains that Imperial Oil has been working in the north for more than 50 years and so has a lot of experience to draw on. For example, exploration work during the summer can damage the tundra, so work is done in the winter. It's tough on the men, but easier on the environment. Environmental protection - one of the ways Imperial Oil performs today, for tomorrow. Scanned Document View now.
TV-13-13 Tom Watmore 2. -- [ca. 1970]. -- 30 seconds. -- Colour. -- Tom Watmore, environmental coordinator for Imperial Oil's exploration and production operations in the Arctic, explains that the arctic may look rugged but it can be easily hurt and takes a long time to heal. That's why Imperial Oil is doing so much research up there, everything from studying bird nesting locations to how to keep the permafrost from melting during drilling operations. Environmental protection - one of the ways Imperial Oil performs today, for tomorrow. Scanned Document View now.
TV-13-25 Flare stack. -- 1970. -- 30 seconds. -- Colour. -- Gus Shindle, environmental coordinator for Imperial's refinery at Sarnia, Ontario, explains that a flare stack is a safety device. Whenever there is trouble with one of the units, gas goes up the stack to be burned. Just the right amount of steam must be sent up the stack to avoid pollution. Pollution control - one the of many ways Imperial Oil performs today, for tomorrow. Scanned Document View now.
TV-13-26 Redwater. -- 1970. -- 30 seconds. -- Colour. -- Dee Holder, environmental coordinator for Imperial's fertilizer plant at Redwater Alberta, explains pollution control measures which were built into the complex right at the blueprint stage. Water is cleaned and recirculated, rather than going back into the river, and air is filtered and monitored as well. Pollution control - one of the many ways Imperial Oil performs today, for tomorrow. Scanned Document View now.
TV-13-27 Redwater 2. -- 1970. -- 30 seconds. -- Colour. -- Dee Holder, environmental coordinator for Imperial's fertilizer plant at Redwater Alberta, explains pollution control measures in place which scrub gases and collect dust from the manufacturing process. Air monitoring stations make sure emissions are under control. Pollution control - one of the many ways Imperial Oil performs today, for tomorrow. Scanned Document View now.
TV-13-28 Edmonton Refinery. -- 1970. -- 60 seconds. -- Colour. -- Bill Ross, environmental coordinator for Imperial Oil's refinery at Edmonton, Alberta, explains how all the refineries near the North Saskatchewan River have cooperated to handle any accidents which might occur. They have pooled emergency equipment and manpower, and have hired outside specialists to study river currents to determine the best place to put their equipment should the need arise. Environmental protection - one of the many ways Imperial Oil performs today, for tomorrow. Scanned Document View now.
TV-13-29 Ravine. -- 1970. -- 30 seconds. -- Colour. -- Bill Ross, environmental coordinator for Imperial Oil, talks about the animals and birds which live in a ravine located beside a refinery built by Imperial Oil nearly a quarter of a century before. The ravine and the refinery have been living in harmony ever since. Scanned Document View now.
TV-13-30 Montreal East refinery. -- 1970. -- 30 seconds. -- Colour. -- Les Orr, environmental coordinator for Imperial Oil's Montreal East refinery, shows one of main units for treating the water used by the refinery before it is returned to the St. Lawrence. A waterfall and specially designed air guns provide oxygen which helps to break down waste materials. Samples are constantly being analyzed in the laboratory to make sure the treatment is working properly. Pollution control - one of the many ways Imperial Oil performs today, for tomorrow. Scanned Document View now.
TV-13-31 Dartmouth refinery. -- 1970. -- 30 seconds. -- Colour. -- Clayton Fitzgerald, environmental coordinator for Imperial Oil's refinery at Dartmouth, Nova Scotia, explains that crude oil contains sulphur and all refinery processes produce hydrogen sulphide. Different refineries use different ways to keep hydrogen sulphide out of the atmosphere, but at Dartmouth and three other Imperial Oil refineries, they produce sulphur. Environmental protection - one of the many ways Imperial Oil performs today, for tomorrow. Scanned Document View now.
TV-13-32 Canadian arctic. -- [1970]. -- 60 seconds. -- Colour. -- Images of the Canadian arctic, near Alaska are shown. Imperial Oil discovered oil in the north 50 years ago. Since then, they have gained experience not only in how to look for oil, but also in looking for ways to preserve the ecology - balancing the demand for energy with the needs of nature. Scanned Document View now.
TV-13-33 Lemming. -- 1973. -- 60 seconds. -- Colour. -- Arthur Martel, a Canadian post-graduate student assisted by a research grant from Imperial Oil, holds a small lemming in his hand. He is studying the effects of petroleum production on the habitat and habits of small animal life in the arctic. His findings help make sure Imperial Oil's activities are in harmony with the world around us. Scanned Document View now.
TV-13-34 Scientists. -- [ca. 1973]. -- 60 seconds. -- Colour. -- We are introduced to Rick Priest, mammalogist, Gordon Frost, fish biologist, Rob Owens, ornithologist, Ron Erics, plant ecologist and Ralph Irvine, project manager. They are part of a team of 15 scientists studying natural life on Richards Island in the Mackenzie Delta. By adding their findings, to Imperial Oils earlier research and experience in the north, the company is ensuring man can live and produce in harmony with this incredible arctic world. Scanned Document View now.
TV-13-35 Reg Barra. -- [ca. 1973]. -- 60 seconds. -- Colour. -- We are introduced to Reg Barra, a farmer whose family has been farming for three generations in the heart of the Leduc oilfields. Farming is possible because once oil has been found and the drilling rig dismantled, all that is left is something called a "Christmas tree" which pumps the oil. Farmers and oil men working productively and living in harmony with each other and the world around them. Scanned Document View now.
TV-13-36 Quirk Creek. -- 1973. -- 60 seconds. -- Colour. -- At its Quirk Creek plant, Imperial Oil removes 250 tons of sulphur a day by scouring natural gas to keep it pure. The sulphur is converted to sulphuric acid, when then becomes an essential ingredient of fertilizer produced at Imperial's Redwater plant. The area around Quirk Creek, located in the foothills of the Rockies, is clean and cattle graze right up to the plant gates. Farmers, ranchers and oil men living successfully with one another and in harmony with the world around them. Scanned Document View now.
TV-13-37 Souris River, Manitoba. -- [ca. 1973]. -- 60 seconds. -- Colour. -- We are shown footage of the great plains of southern Manitoba along the Souris River which once fed roaming herds of buffalo and was the home of bands of Assiniboine, Cree, Cheyenne and Sioux. Although they were there for thousands of years, little is known about them. Lee Simms, an archaeologist working on a fellowship from Imperial Oil is working to find out more before erosion destroys the sites. A company's first job is to provide needed goods and services, but a company is also part of the society it serves. That's why Imperial Oil is helping Lee Simms. Scanned Document View now.
TV-13-38 Protecting ancient drawings. -- 1973. -- 60 seconds. -- Colour. -- The Ontario government is protecting ancient drawings etched in rock by First Nations tribes hundreds of years ago. Valerie Wettle, a Trent University anthropology student and member of the Curve Lake reserve is making a record of the drawings and is being paid by a government administered fund provided by Imperial Oil. Over the past two summers, 500 students have worked on useful and original projects because of Imperial Oil's summer student program. Scanned Document View now.
TV-13-39 Metiers Jeunesses. -- 1973. -- 60 seconds. -- Colour. -- Students Elaine Charet, Michel Dionne, Mitchell and Martin DesRosiers spent their summer working in Quebec City for Metiers Jeunesses, a small organization geared to student needs. They were paid by the province with a fund provided by Imperial Oil. Over the past two summers, 500 students have worked on useful and original projects because of Imperial Oil's summer student program. Scanned Document View now.
TV-13-40 Dartmouth refinery refit program. -- 1973. -- 60 seconds. -- Colour. -- The Imperial Oil refinery has been part of the scene at Dartmouth, Nova Scotia. Over the years it has changed and grown, and now Imperial is spending $10 million dollars to increase it production of petroleum products to meet the energy needs of the Atlantic provinces and to reduce sulphur emissions from its plant and products. That amount of spending means more jobs and wages to add to the local economy. Across Canada, Imperial Oil is spending 700 million dollars to improve and expand its facilities and to buy goods and services. The result - more energy for Canada and more jobs for Canadians. Scanned Document View now.
TV-13-41 Ripple effect. -- 1973. -- 30 seconds. -- Colour. -- Over the past year, Imperial Oil has spent $700 million dollars on facilities, equipment, supplies and services. This money ripples through the economy to become other people's earnings. Scanned Document View now.
TV-13-42 West coast tanker. -- 1973. -- 60 seconds. -- Colour. -- We are shown the Imperial Tofino under construction, a 750 ton tanker which will move oil products to fishing villages and logging camps on the coast of British Columbia like her predecessor the Imperial Nanaimo. The building of the Imperial Tofino will provide jobs for 60 men at the shipyard and is one of many Imperial Oil projects. During the past year, the company has spent $700 million dollars on goods and services, and on expanding and improving facilities. That kind of spending means a lot of jobs for Canadians. Scanned Document View now.
TV-13-43 Employment multiplier. -- 1973. -- 30 seconds. -- Colour. -- Animated television commercial which explains the concept of employment multiplier. Imperial Oil is building a new $200 million dollar refinery in Edmonton. It will take two thousand people to build it and thousands more working to provide the necessary materials and services. That means thousands more jobs for people who aren't employees of Imperial, but are working because of it. Scanned Document View now.
TV-13-44 Ripple effect 2. -- 1973. -- 30 seconds. -- Colour. -- Animated television which explains the concept of the ripple effect. When a company spends a lot of money, it is like throwing a stone in the water - the money ripples through the Canadian economy. Over the past year, Imperial Oil has spent $700 million dollars on facilities, equipment, supplies and services. This money ripples through the economy to become other people's earnings. Scanned Document View now.
TV-9-1 Nine month earnings. -- December, 1975. -- 30 seconds. -- Colour. -- Report from Imperial Oil Limited on the way it spent money received during the first nine months of 1975. Scanned Document View now.
TV-9-9-1 The legend of the Athabasca oil sands. -- 1978. -- 30 seconds. -- Colour. -- The commercial begins with footage of a steamboat travelling on the Athabasca River to the oil sands. The promise of oil lead to years of failure but today there is a new driving force - the need to develop new sources of energy to meet demand. That is why Imperial joined the struggle of the oil sands. Scanned Document View now.
TV-9-9-2 The spirit of Cold Lake. -- 1978. -- 30 seconds. -- Colour. -- Most companies who tried raising heavy oil in the Sixties found it too difficult to recover and called it quits. However, Jack Harvey was Imperial Oil's project leader and his refusal to quit resulted in a vital resource today. He is an example of Imperial Oil's determination to meet Canada's energy needs. Scanned Document View now.
TV-9-9-3 Why is Imperial searching for coal? - 1978. -- 30 seconds. -- Colour. -- The commercial shows men from Imperial Oil searching for coal in a helicopter. Coal is energy which can be put used to stretch shrinking supplies of oil. This is the reason Imperial Oil is searching for coal - like the rich deposits at Judy Creek. Imperial Oil is working in new ways because it is more than oil - Imperial means energy. Scanned Document View now.
TV-9-9-4 Imperial Oil and the quest for uranium (for nuclear power). -- 1978. -- 30 seconds. -- Colour. -- A geologist is searching for uranium because in the future more of the electricity we use will come from nuclear power. Imperial Oil is turning to new ways to find the energy we will need by tracking down the elusive uranium. Scanned Document View now.
TV-9-9-6 April 24th, 1928. -- 1978. -- 60 seconds. -- Colour. -- Watercolour drawings show a Northern Aerial Mineral Exploration float plane pilot getting low on fuel as he flies over a remote area of northern Canada. He lands the plane and refuels with Imperial Oil aviation fuel, leaving an IOU for 35 gallons, signed Pat Reid, April 24, 1928. Imperial Oil - part of Canada's future for the past 100 years. Scanned Document View now.
TV-9-11-1 Imperial and the invisible resource. -- 1979. -- 30 seconds. -- Colour. -- Shows historical footage drilling for oil, neon lights and traffic c coming to a standstill. In the past it seemed like there were endless energy resources but now energy efficiency is the order of the day. Imperial Oil has discovered that one of the most resourceful barrels is the one we save. Scanned Document View now.
TV-9-11-2 Esso Resources and Cold Lake heavy oil. -- 1979. -- 30 seconds. -- Colour. -- Heavy oil can help Canada's energy needs, but how it's developed is very important. Several people give opinions - Gordon Rozon, socio-economic advisor; Dr. Peter McCart, fisheries biologist; Dr. L. Hettinger, ecologist; and Doug Wold, community advisory committee. Scanned Document View now.
TV-9-11-3 The promise of Swan Hills. -- 1979. -- 30 seconds. -- Colour. -- Television commercial shows first people who came to the Swan Hills where they camped, hunted game and left. Esso Resources is helping to trace those early times through a heritage resource study linked to a new promise underneath the forest floor - coal. While looking to the future, Imperial Oil accepts responsibility for the past. Scanned Document View now.
TV-9-11-4 Imperial and the road to tomorrow. -- 1979. -- 30 seconds. -- Colour. -- Imperial Oil and the road to tomorrow. Children are riding on a yellow school bus singing Allouette. Kids don't talk about research and performance, but they will learn that Imperial Oil is researching and developing new energy ideas for the future. Scanned Document View now.
TV-9-11-5 Imperial looks to the sun. -- 1979. -- 30 seconds. -- Colour. -- The sun is an infinite resource almost within grasp. The relentless hunt for energy is the reason Imperial Oil looks to the sun and turns research experience to the solar program. Scanned Document View now.
TV-9-12-1 Imperial and the road to tomorrow (French version). -- 1979. -- 30 seconds. -- Colour. -- Imperial Oil and the road to tomorrow. Children are riding on a yellow school bus singing Allouette. They don't talk about research and performance, but Imperial Oil is researching and developing new energy ideas for the future. Scanned Document View now.
TV-9-12-2 The promise of Swan Hills (French version). -- 1979. -- 30 seconds. -- Colour. -- Television commercial shows first people who came to the Swan Hills where they camped, hunted game and left. Esso Resources is helping to trace those early times through a heritage resource study linked to a new promise underneath the forest floor - coal. While looking to the future, Imperial Oil accepts responsibility for the past. Scanned Document View now.
TV-9-12-3 Esso Resources and Cold Lake heavy oil (French version). -- 1979. -- 30 seconds. -- Colour. -- Heavy oil can help Canada's energy needs, but how it's developed is very important. Several people give opinions - Gordon Rozon, socio-economic advisor; Dr. Peter McCart, fisheries biologist; Dr. L. Hettinger, ecologist; and Rene Champagne, community advisory committee. Scanned Document View now.
TV-9-12-4 Imperial and the invisible resource (French version) . -- 1979. -- 30 seconds. -- Colour. -- Shows historical footage drilling for oil, neon lights and traffic c coming to a standstill. In the past it seemed like there were endless energy resources but now energy efficiency is the order of the day. Imperial Oil has discovered that one of the most resourceful barrels is the one we save. Scanned Document View now.
TV-9-13-1 Imperial looks to the sun (French version). -- 1979. -- 30 seconds. -- Colour. -- The sun is an infinite resource almost within grasp. The relentless hunt for energy is the reason Imperial Oil looks to the sun and turns research experience to the solar program. Scanned Document View now.
TV-9-21 Silver dollar. -- [ca. 1980]. -- 30 seconds. -- Colour. -- What happens with every dollar Imperial Oil takes in? Operations 76 cents; taxes and royalties 18 cents; profit 6 cents goes to shareholders and reinvestment. Scanned Document View now.
TV-9-22-1 What is Esso? - 1980. -- 30 seconds. -- Colour. -- It's Eldun Tegler and his exploration crew; Don Anderson and the guys who run the natural gas plant; Helen Burnard, scientist who develops industrial oils; and Ron Willy who supplies fertilizer. They are Esso. Part of Canada's future for the past 100 years. Scanned Document View now.
TV-9-22-2 What is Esso? - 1980. -- 30 seconds. -- Colour. -- It's Barry Noble, environmentalist; George Cranton, researching gasolines; Norman Allard, mechanic; and Fumiko Suzuki, working on heavy oil project at Cold Lake. They are Esso. Part of Canada's future for the past 100 years. Scanned Document View now.
TV-9-22-3 What is Esso? - 1980. -- 30 seconds. -- Colour. -- It's Bonnie Lowe, and other geologists; Joe Guttman, chemist developing more efficient furnaces; Gary Piggott, technician studying solar energy; and Raymond Mayer, developing lubricants for giant diesels. They are Esso. Part of Canada's future for the past 100 years. Scanned Document View now.
TV-9-22-4 Esso, ces't qui? - 1980. -- 30 seconds. -- Colour. It's Eldun Tegler; Gary Piggott; Normand Allard; and Maurice Simard. They are Esso. Part of Canada's future for the past 100 years. Scanned Document View now.
TV-9-22-5 Esso, ces't qui? - 1980. -- 30 seconds. -- Colour. It's Bonnie Lowe; Henri St. Amour; Bernard Dansereau; and Carol Boulet. They are Esso. Part of Canada's future for the past 100 years. Scanned Document View now.
TV-9-22-6 Esso, ces't qui? - 1980. -- 30 seconds. -- Colour. It's Barry Noble;Raymond Mayer; Fumiko Suzuki, Cold Lake; and Capitaine La Fleur. They are Esso. Part of Canada's future for the past 100 years. Scanned Document View now.
TV-9-23-1 Esso salutes the savers (Spencley). -- 1980. -- 30 seconds. -- Colour. -- Esso salutes Terry Spencely for using a long-life engine oil that helps clean his engine; the Coles for switching to radial tires which helps to save gasloline; and Alan Sorodo for getting regular engine tune-ups. They look to Esso for products and services to help save them money. Part of Canada's future for the past 100 years. Scanned Document View now.
TV-9-23-2 Esso salutes the savers (Brown). -- 1980. -- 30 seconds. -- Colour. -- Esso salutes Chris Brown for using a friction-reducing engine oil which helps him save gasoline; the Erskines for keeping their wheels aligned to save on tire wear; and the Adolphs for changing the air filter on their furnace. They look to Esso for products and services to help save them money. Part of Canada's future for the past 100 years. Scanned Document View now.
TV-9-23-3 Esso salutes the savers (Beck). -- 1980. -- 30 seconds. -- Colour. -- Esso salutes Catherine Anderson for insisting upon a yearly furnace tune up; George Beck for replacing his old furnace with a more efficient one; and the Oslers for installing a screen to prevent smoke going up the chimney. They look to Esso for products and services to help save them money. Part of Canada's future for the past 100 years. Scanned Document View now.
TV-9-23-4 Esso salutes the savers (Confor au foyer-French). -- 1980. -- 30 seconds. -- Colour. Scanned Document View now.
TV-9-23-5 Esso salutes the savers (Automobile 1-French). -- 1980. -- 30 seconds. -- Colour. Scanned Document View now.
TV-9-23-6 Esso salutes the savers (Automobile 2-French). -- 1980. -- 30 seconds. -- Colour. Scanned Document View now.
TV-9-24-4 Christmas tree. -- 1981 - Television commercial explains the concept of horizontal drilling to get at more oil. Searching for innovative technology such as this is one example of what Esso is doing. At Esso, the search must continue. Scanned Document View now.
TV-9-24-5 Artificial island. -- 1981. -- Television commercial shows the construction of an artificial island in the Beaufort Sea which will be used to drill for oil. Searching for innovative technology such as island building is one example of what Esso is doing. At Esso, the search must continue. Scanned Document View now.
TV-9-24-6 Combines investigation. -- March 12, 1981. -- J.A. (Jack) Armstrong, Chairman of Imperial Oil Limited, responds to allegations that Esso customers have been ripped off. On behalf of Imperial Oil's 16,000 employees, he categorically denies this and welcomes the investigation which will start soon. Scanned Document View now.
TV-9-28 Energy efficient products. -- 1981. -- 30 seconds. -- Colour. -- Commercial shows Esso products being used in homes, trucks and cars. At Esso, we're developing efficient products today that will make the best use of the energy you'll need tomorrow. Scanned Document View now.
TV-9-33-4 Investing. -- 1982. -- 30 seconds. -- Colour. -- Investing in Norman Wells was just the beginning. Commercial features various employees and says we need you to put Esso's money to work, keep us healthy, plan our camp, cook our meals and deliver what we need. You make us better you do - Esso. Scanned Document View now.
TV-9-33-5 Swimmers. -- 1982. -- 30 seconds. -- Colour. -- Swimmers Peter Szmidt, Alex Baumann, Victor Davis and Louis St. Laurent are featured in this commercial which advertises that Esso funds Swim Canada and supports swim clubs all across the country. You make us better you do - Esso. Scanned Document View now.
TV-9-33-7 Tony Thompson. -- 1983. -- 30 seconds. -- Colour. -- Commercial shows a little boy, Tony Thompson, playing hockey in order to advertise that Esso agents and dealers support amateur hockey leagues, minor hockey week, and award Esso medals of achievement. Scanned Document View now.
TV-9-33-9 Logging. -- 1983. -- 30 seconds. -- Colour. -- Commercial features a logging operation for which Esso developed a new motor oil to help protect its equipment. Working in a variety of areas allows Esso to develop new products which benefit everyone. Scanned Document View now.
TV-9-43-3 Purchasing. -- 1985. -- 30 seconds. -- Colour. -- Television commercial shows man getting dressed for a big day. He has developed a new portable filtering system. Esso purchases competitive Canadian products. Scanned Document View now.
TV-9-43-4 Swimmer. -- 1985. -- 30 seconds. -- Colour. -- A young girl gets up, brushes her teeth and heads off on her bicycle to swimming practice. Esso supports swimming. Esso is the official petroleum supplier to Expo '86. Scanned Document View now.
TV-9-43-5 Coming home. -- 1985. -- 30 seconds. -- Colour. -- A mother and her children wait for the father to come home from work. Television commercial is about Esso's safety record. Scanned Document View now.
TV-9-43-8 Purchasing (French version). -- 1985. -- 30 seconds. -- Colour. -- Esso purchases competitive Canadian products. Scanned Document View now.
TV-9-43-10 Coming home (French version). -- 1985. -- 30 seconds. -- Colour. -- A mother and her children wait for the father to come home from work. Television commercial is about Esso's safety record. Scanned Document View now.
TV-10-47 Billy Mathews. -- [ca. 1985]. -- 30 seconds. -- Colour. -- Esso medals of achievement are being awarded at a banquet for amateur hockey players. Billy Mathews wins for most sportsmanlike player. Esso sponsors amateur sports because teaming up with you makes them better too. "You make us better, you do - Esso." Scanned Document View now.
TV-10-51 Hockey medals (French). -- [ca. 1985]. -- 30 seconds. -- Colour. -- Esso medals of achievement are awarded at a hockey arena. You make us better, you do - Esso. Scanned Document View now.
TV-9-64-9 Hockey. -- 1990. -- 60 seconds. -- Colour. -- A boy gets out of a truck at the hockey area where we see him get his skates sharpened, play hockey, and talk to the coach. Later his grandfather tapes up his hockey stick, and the boy stick-handles a ball with his dog. We see him attending a hockey banquet where he receives an Esso Medal of Achievement. New musical theme and lyrics: [quote]This is your day, you're on your way - with Esso.[quote] Scanned Document View now.
TV-9-64-12 Ballet. -- 1990. -- 30 seconds. -- Colour. -- Girls practicing at a ballet-bar and dancing. Esso has been supporting arts and culture for 40 years. New musical theme and lyrics: [quote]This is your day, you're on your way - with Esso.[quote] Scanned Document View now.
TV-9-64-14 Equestrian. -- 1990. -- 30 seconds. -- Colour. -- A boy in a wheelchair rides a horse. Esso sponsors medical research and rehabilitiation. New musical theme and lyrics: [quote]This is your day, you're on your way - with Esso.[quote] Scanned Document View now.
TV-9-65-5 Medley. -- 1990. -- 60 seconds. -- Colour. -- Medley of portions of the Equestrian, Hockey and Ballet commercials advertising Imperial Oil's sponsorship of medical research, hockey and the arts. You're on your way with Esso theme. Scanned Document View now.
TV-10-74 Canada's 125th birthday. -- 1992. -- 30 seconds. -- Colour. -- Vintage footage of farming, trains, automobiles, a hockey game and streetcars is shown. Since 1880, Imperial Oil has served not only its customers, but the dreams of Canadians through the support of good causes. Today Imperial Oil supports 1500 charitable organizations. You could say that Imperial Oil has been supporting the future of Canada for the past 112 years. Scanned Document View now.
TV-9-69-6 Safe Kids Canada. -- 1993. -- 30 seconds. -- Colour. -- David Wessons of Safe Kids Canada and Bill Innes of Imperial Oil ask people to watch a special episode of Rescue 911 dedicated to child safety and discuss Safe Kids Canada Day of which Imperial Oil is a founding sponsor. Scanned Document View now.
TV-9-69-11 Did you know? - 1993. -- 30 seconds. -- Colour. -- Advertisement for Safe Kids Canada. Esso would like you to know that preventable injuries are the cause of 55% of childhood deaths. Scanned Document View now.
TV-9-73 Esso Kids Program. -- 1994. -- 30 seconds. -- Colour. -- Television commercial showing young kids playing hockey. The narrator states that hockey has been a part of Canada as long as anyone can remember. Brian Fischer, Senior Vice-President of Imperial Oil explains that Esso has been proud sponsors of hockey in communities all across Canada - from their medals of achievement, to team sponsorships and the Hockey Hall of Fame. Through the Esso Kids Program, Imperial will continue to be there as long as there is a patch of ice and kids' dreams. Scanned Document View now.
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